Core Viewpoint - The "Su Super" league in Jiangsu Province has become a significant platform for insurance companies to enhance brand visibility and engage with younger demographics through sports marketing strategies [1][4][8] Group 1: Market Dynamics - Major insurance companies such as China Ping An, Xinhua Insurance, and China Life Insurance are actively participating in the "Su Super" league, leveraging the event to reshape their brand image and explore new market opportunities [1][4] - The league's popularity has created a competitive environment among financial institutions, aiming to capture the attention of a young and engaged audience [4][8] Group 2: Product Innovations - Insurance firms are developing tailored insurance products for the league, including comprehensive liability insurance and specialized coverage for athletes and spectators [2][3] - China Ping An introduced the "Golden Leg" insurance, providing over 44.6 million yuan in coverage for players, highlighting the trend of creating specific products for sports-related risks [2][3] Group 3: Challenges in Sports Insurance - The sports insurance market in China is still in its infancy, facing challenges such as insufficient risk assessment data and a lack of innovative products [6][8] - Experts emphasize the need for better data collection and risk evaluation models to enhance product offerings and market penetration [6][7] Group 4: Strategic Recommendations - Industry experts suggest that insurance companies should collaborate with sports organizations to create customized insurance solutions and improve service delivery [7][8] - There is a call for the establishment of a dynamic database for sports-related injuries and the development of a comprehensive risk assessment framework [7][8]

就在同一天，新华保险也正式宣布成为"苏超"南通赛区的官方合作商。新华保险方面表示，将全方位为 赛事赋能，从资源支持到服务保障，助力江苏体育事业蓬勃发展。新华保险将通过赛事影响力推动全民 健身理念普及，实现金融服务与体育精神的双向赋能，为探索保险行业助力全民健身事业发展开辟新路 径。 在金融领域，保险机构争先涌入，想要从这片新兴体育产业蓝海中分得一杯羹。《金融时报》记者注意 到，继江苏本地的紫金保险成为"苏超"官方供应商后，中国平安、新华保险（601336）于近日相继宣布 成为"苏超"南通赛区的官方合作商。此外，包括人保财险、中国人寿（601628）财险纷纷入局，从不同 角度为"苏超"提供保险保障。 保险企业逐浪"苏超"新蓝海 作为江苏省级足球"顶流赛事"，"苏超"集结全省13个地级市战队，516名参赛者涵盖职业球员、学生及 业余足球爱好者，直接点燃全民足球热情。在这场热潮中，保险机构化身为"全能守护者"。 6月19日，中国平安宣布正式成为"苏超"南通赛区的官方合作商，将为南通队全体球员提供"黄金腿"保 险保障，同时为该赛区球迷提供观赛意外险。据介绍，"黄金腿"保险是中国平安此前专为中国国家足球 队创新推出的" ...

要说近期体育赛事什么最火？"苏超"也就是2025江苏省城市足球联赛必然榜上有名。6月21日，在"苏超"第五轮常州队主场对战南京队的比赛中， 南京队4:0战胜常州队。截至目前，南京登顶苏超第一，常州一球未进。 "笔画保卫战""比赛第一，友谊第十四"……"苏超"热梗不断。乘着不断上涨的热度，各类企业正全力接住这波足球带来的"泼天流量"，谈赞助、 推联名、寻合作。其中，也有保险公司的身影。从球员受伤到观众意外，从工作人员到突发事故，一套组合拳覆盖全场景风险。保险机构纷纷入 局，试图在这片流量蓝海中分得一杯羹。 保险护航"顶流"联赛 近期，江苏凭借"苏超"这场网红赛事迅速走红。"比赛第一，友谊第十四""楚汉之争""南哥之争"等热梗源源不断。 随着"苏超"热度的持续攀升，赛事经济也迎来了巨大的流量红利。北京商报记者注意到，在保险领域，紫金财险、中国平安等已经入局，将目光 投向这片体育营销新蓝海。 近日，中国平安宣布正式成为"苏超"南通赛区官方合作商，为南通队全体球员提供"黄金腿"保险保障，同时为"苏超"南通赛区球迷提供观赛意外 险。其中，"黄金腿"保险将为南通队球员在比赛与训练中提供全方位的保险保障及医疗服务，总保额价 ...