Core Viewpoint - The "Su Super" league in Jiangsu Province has become a significant platform for insurance companies to enhance brand visibility and engage with younger demographics through sports marketing strategies [1][4][8] Group 1: Market Dynamics - Major insurance companies such as China Ping An, Xinhua Insurance, and China Life Insurance are actively participating in the "Su Super" league, leveraging the event to reshape their brand image and explore new market opportunities [1][4] - The league's popularity has created a competitive environment among financial institutions, aiming to capture the attention of a young and engaged audience [4][8] Group 2: Product Innovations - Insurance firms are developing tailored insurance products for the league, including comprehensive liability insurance and specialized coverage for athletes and spectators [2][3] - China Ping An introduced the "Golden Leg" insurance, providing over 44.6 million yuan in coverage for players, highlighting the trend of creating specific products for sports-related risks [2][3] Group 3: Challenges in Sports Insurance - The sports insurance market in China is still in its infancy, facing challenges such as insufficient risk assessment data and a lack of innovative products [6][8] - Experts emphasize the need for better data collection and risk evaluation models to enhance product offerings and market penetration [6][7] Group 4: Strategic Recommendations - Industry experts suggest that insurance companies should collaborate with sports organizations to create customized insurance solutions and improve service delivery [7][8] - There is a call for the establishment of a dynamic database for sports-related injuries and the development of a comprehensive risk assessment framework [7][8]

就在同一天，新华保险也正式宣布成为"苏超"南通赛区的官方合作商。新华保险方面表示，将全方位为 赛事赋能，从资源支持到服务保障，助力江苏体育事业蓬勃发展。新华保险将通过赛事影响力推动全民 健身理念普及，实现金融服务与体育精神的双向赋能，为探索保险行业助力全民健身事业发展开辟新路 径。 在金融领域，保险机构争先涌入，想要从这片新兴体育产业蓝海中分得一杯羹。《金融时报》记者注意 到，继江苏本地的紫金保险成为"苏超"官方供应商后，中国平安、新华保险（601336）于近日相继宣布 成为"苏超"南通赛区的官方合作商。此外，包括人保财险、中国人寿（601628）财险纷纷入局，从不同 角度为"苏超"提供保险保障。 保险企业逐浪"苏超"新蓝海 作为江苏省级足球"顶流赛事"，"苏超"集结全省13个地级市战队，516名参赛者涵盖职业球员、学生及 业余足球爱好者，直接点燃全民足球热情。在这场热潮中，保险机构化身为"全能守护者"。 6月19日，中国平安宣布正式成为"苏超"南通赛区的官方合作商，将为南通队全体球员提供"黄金腿"保 险保障，同时为该赛区球迷提供观赛意外险。据介绍，"黄金腿"保险是中国平安此前专为中国国家足球 队创新推出的" ...

当体育IP成为金融机构有效触达客群的流量入口，当金融服务成为激活体育消费的核心引擎，"苏超"赛场不仅见证着数万观众的呐喊狂欢，更成为关于流量 变现、生态共建、价值共创的标志性事件。 江苏银行在手机银行开设"苏超专区"，以免费门票、赛事直播吸引年轻客群；中国平安为南通队全体球员提供"黄金腿"保险保障；支付宝借冠名徐州队的契 机，联合政府发放6万余个数字人民币红包，以满减优惠与支付场景打通金融消费闭环……诸多创新印证着，金融力量已跳出传统框架，以"共建者"姿态重 构体育经济生态。 银行入局，从单一赞助商到成为"共建者" 不出所料，"苏超"单场现场观赛人数纪录再被刷新。6月29日，苏州队在昆山奥体中心主场对阵扬州队，43617名观众涌入场馆，座无虚席的壮观场面，将赛 事的火爆程度推向新的高潮。这个曾经靠"0元送票"起步，甚至推出"买门票送炒饭限量版球衣"以吸引观众的赛事，如今已然成为体育界现象级IP。 在绿茵赛场上，除了球员们激烈的角逐，总冠名商江苏银行的身影频繁出现在LED屏幕上，成为本次押宝"苏超"的最大赢家。 在手机银行App上，江苏银行开设"苏超专区"：在门票运营板块，每周二限时推出100张免费门票，激发用 ...

Regulatory Developments - Six departments, including the People's Bank of China, issued guidelines to enhance commercial health insurance support for innovative drugs, aiming to meet diverse health protection needs [1] - The National Financial Regulatory Administration is working on incorporating inclusive insurance development into the regulatory evaluation system for insurance companies, establishing an assessment mechanism for inclusive insurance [2] Industry Trends - The implementation of new compliance regulations is accelerating, as evidenced by the appointment of chief compliance officers in multiple insurance companies, indicating readiness for the upcoming Compliance Management Measures [3] - The popularity of the Jiangsu Province City Football League has led to increased participation from insurance companies, providing comprehensive risk coverage for players and spectators [4] Capital Movements - Insurance companies have accelerated capital replenishment through significant increases in registered capital and bond issuance, totaling 69.213 billion yuan by June 22, a 95% year-on-year increase [5] - Zhongyou Insurance has been approved to increase its registered capital by 3.98 billion yuan, raising it to 32.643 billion yuan [6] - China United Insurance has received approval to increase its registered capital by 1.2 billion yuan, bringing it to 4.1 billion yuan [7] Corporate Actions - ZhongAn Online plans to place 215 million H-shares, expecting to raise approximately 3.8963 billion HKD after expenses [8] - Guobao Life's 7.6% equity stake was auctioned off, with the new owner being Meishan State-owned Assets Management Company, which acquired it for 176 million yuan [8] Personnel Changes - Baolingjie is set to become the new president of ICBC-AXA Life Insurance, filling a vacancy left by the previous president [9] - Yu Hong has been approved as the general manager of AIA Life Insurance, responsible for strategic planning and daily operations [10] - Wang Xuze has been appointed as the interim head of Taiping Life Insurance, overseeing the company's operations [11] - He Xiao has been approved as the general manager of Zijin Insurance, taking on leadership responsibilities [12]

江苏省城市足球联赛(以下简称"苏超")赛事热度持续高涨，相关话题全网累计播放量突破十亿次。这场 现象级赛事不仅点燃了球迷们的热情，更引得赞助商数量从开赛时的6家一路飙升至当前的21家，伊 利、京东、小米等知名品牌纷纷加入其中。 记者注意到，继江苏本地的紫金保险成为"苏超"官方供应商后，中国平安（601318）、新华保险 （601336）于近日宣布成为"苏超"南通赛区的官方合作商，深度挖掘体育产业与保险业务融合的新增长 极。 作为"苏超"官方保险供应商，紫金保险为"苏超"联赛量身定制了赛事综合责任险、工作人员意外险、公 众责任险等专属保障方案，全面覆盖赛事组织、现场观众及工作人员等各个维度的风险。同时，组建专 业服务团队，全程跟进赛事进程，提供快速理赔、风险咨询、应急响应等一站式服务，为赛事的顺利进 行保驾护航。 从"现象级"到长效价值增长 近年来，国家层面的政策加持为金融机构入局体育产业提供了有力支持。今年4月，四部门联合印发 《关于金融支持体育产业高质量发展的指导意见》，明确提出要加快构建适应体育产业发展、多层次、 广覆盖的金融产品和服务体系，丰富体育领域金融资源供给。鼓励保险业进一步发挥保险工具风险补偿 ...

Core Insights - The "Su Super" league in Jiangsu has gained significant popularity, with Nanjing team currently leading the league after a 4-0 victory over Changzhou team [1][3] - Various companies, including insurance firms, are capitalizing on the rising popularity of the league by seeking sponsorships and partnerships [1][3] Insurance Industry Involvement - Major insurance companies like China Ping An and Zijin Property Insurance have entered the "Su Super" league, providing comprehensive insurance coverage for players and spectators [3][4] - China Ping An has announced its role as the official partner for the Nantong division, offering a "Golden Leg" insurance policy for players, with a total coverage value exceeding 44.6 million yuan [3][4] - Zijin Property Insurance has tailored specific insurance products for the league, including event liability insurance and spectator accident insurance, ensuring comprehensive risk coverage [3][4] Market Potential and Challenges - The insurance sector sees the high traffic from sports events as an opportunity to reach younger and middle-aged consumers, enhancing brand recognition and market presence [4][5] - Despite the growth potential, domestic insurance companies face challenges in experience and product development compared to established international firms [5][6] Policy Support and Future Directions - Recent policies have recognized the importance of sports insurance, with the implementation of the Sports Law in January 2023 mandating insurance for athletes and events [6][7] - The government encourages insurance companies to innovate and develop more tailored insurance products for the sports industry, aiming to enhance risk management and coverage [6][7] Recommendations for Insurance Companies - Insurance firms are advised to integrate technology into sports insurance development and strengthen partnerships with sports organizations to enhance brand visibility [7] - There is a need to improve public awareness and acceptance of sports insurance, promoting a market-oriented approach to risk management in the sports sector [7]