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308粒进球, 308个乡村少年的足球梦
Zhong Jin Zai Xian· 2025-09-15 04:24
Group 1 - The fourth "Mai Sheng Cup" media football championship, organized by Mengniu Group, concluded successfully, highlighting its role in connecting media and the industry while promoting positive energy in sports [1][3] - Mengniu Group's executive, Li Pengcheng, emphasized the importance of the event in showcasing Chinese sports on the global stage, especially with upcoming major sports events like the Milan Winter Olympics and the North America World Cup [1][3] - The event featured a new charitable initiative where for every goal scored, Mengniu donated a set of football gear to children in rural areas, resulting in a total of 308 sets donated based on the 308 goals scored during the tournament [5][9] Group 2 - The tournament included awards for the champion, runner-up, and third place, along with individual accolades for the best player, top scorer, and best goalkeeper, symbolizing the dedication of media professionals to football [7] - Over the past four years, Mengniu has successfully integrated sports events with charitable actions, enhancing the emotional connection between the industry and media while promoting the development of football in China [9]
体育公益点燃津门活力 2025“中华益动行” 社区体育走进天津
Xin Hua Wang· 2025-08-01 01:52
Core Points - The "Chinese Beneficial Action" community sports event has been launched in Tianjin, aiming to promote physical fitness and community engagement [1] - The initiative will run for four months, offering over 600 sports skill training sessions across nearly 30 different sports [1] - The program includes nearly 10 public lectures on scientific fitness concepts and supports 18 sports events to cater to diverse interests [1]
长江商学院全球南方发展论坛在京举行 共探全球南方体育商业化创新路径
Group 1 - The forum "Global South Development Forum - From Sports Traffic to Economic Increment" was successfully held, focusing on the economic development of the Global South through sports [1][2] - The Global South countries are becoming significant engines of world economic growth, with the sports industry driving many of these economies [2][5] - China is enhancing its trade vitality and leading a new round of industrial chain integration and global order reshaping through cooperation with Global South countries [5][28] Group 2 - The forum gathered senior officials from various Latin American countries and representatives from China's business, sports, and public welfare sectors to discuss sports as a means to stimulate economic growth [1][2] - The importance of sports in enhancing mutual trust and cultural exchange among countries was emphasized, with a call for collaboration in sports commercialization [28][23] - The potential for cooperation in sports talent development, hosting major events, and overseas investment by Chinese companies in Latin America was highlighted [8][23] Group 3 - The focus on the commercial viability of sports in the Global South was discussed, with an emphasis on consumer preferences for practical and functional sports products [11] - The relationship between competitive sports and mass sports was analyzed, advocating for a dual-track approach to enhance sports participation at all levels [15][30] - The integration of sports and public welfare was explored, with examples of sustainable models that combine commercial success with social responsibility [18][22] Group 4 - The forum featured discussions on the sustainable cycle between public welfare and business, emphasizing the need for deep ecological cooperation between enterprises and public organizations [22] - The significance of grassroots sports development, particularly in youth football, was underscored as a means to foster community engagement and economic growth [29][30] - The potential for sports to serve as a bridge for economic growth and cross-industry innovation between China and Latin America was reiterated [23][28]