短期来看，对耐用消费品购买的补贴刺激了一部分的提前消费。同时也应看到，扩大消费，建设强大国 内市场是一个长期战略。中央经济工作会议提出，明年将优化"两新"政策实施。 消费是我国经济增长的重要引擎，扩大消费作为一项战略，需要供需两侧共同发力。我国中等收入群体 已达4亿人，他们有消费升级的需求，因此，面对这一群体，应着眼于扩大优质商品和服务供给。目 前，我国商品供给创新能力越来越强，但服务供给质量和创新仍待提升，而中高收入群体恰恰正在更多 地转向服务消费，因此，应该加大高端服务业领域的开放，加快放宽服务消费的限制。 中低收入群体具有庞大的消费需求，但消费能力仍需进一步转化为更多的有效需求。因此，中央经济工 作会议提出，深入实施提振消费专项行动，制定实施城乡居民增收计划。扩大消费最根本的是促进就 业，完善社保，优化收入分配结构，扩大中等收入群体。只有增加收入与完善社保，才能让更多的 人"有钱花、敢消费"。 国家统计局最新公布的数据显示，11月份，社会消费品零售总额43898亿元，同比增长1.3%。其中，除 汽车以外的消费品零售额39444亿元，增长2.5%。1—11月份，社会消费品零售总额456067亿元，增长 4 ...

Investment Rating - The report maintains a "Recommended" investment rating for the building materials industry [2][4]. Core Insights - After the Spring Festival, cement demand is gradually recovering, with attention on positive changes in both supply and demand sides [4]. - The report highlights that the State Council is focusing on resolving structural contradictions in key industries, which is expected to improve the supply-demand balance in the building materials sector and boost industry valuations [4]. - The cement market is experiencing a slow recovery in demand, with a 9 percentage point increase in shipment rates in key regions, although year-on-year comparisons show an 11% decline [4][12]. - The report suggests that as demand continues to recover, prices are expected to show a fluctuating upward trend [12]. Summary by Sections Cement Market - National cement prices have decreased by 0.4% week-on-week, with price increases observed in regions like Hebei, Shanghai, and Jiangsu, ranging from 10 to 20 yuan per ton [12]. - The report notes that while some areas are experiencing price declines, many companies are actively raising prices to improve operational conditions [12][14]. - Key companies to watch include Huaxin Cement (600801.SH), Shangfeng Cement (000672.SZ), and Conch Cement (600585.SH) [4]. Glass Market - The domestic float glass market is seeing a downward price trend, with the average price at 1321 yuan per ton, down 19 yuan from the previous period [32]. - Demand remains sluggish, and inventory levels are increasing, with total inventory at 6713.5 million weight boxes, up 2.4% from the previous period [34]. - Companies to focus on include Qibin Group (601636.SH) and Jinjing Technology (600586.SH) [5]. Consumer Building Materials - Prices of major raw materials for consumer building materials are on a downward trend, which is expected to lower costs and improve profitability [40]. - The real estate market is showing signs of stabilization, with a narrowing decline in sales area and sales volume for new and second-hand homes [40]. - Companies to consider include Weixing New Materials (002372.SZ), Beixin Building Materials (000786.SZ), and Sankeshu (603737.SH) [5].