Core Insights - The article highlights the evolution and growth of the condiment industry in China, showcasing its transformation from basic products to a diverse range of modern and international flavors [1][2] - The 114th National Sugar and Wine Fair is set to be the largest yet, with an exhibition area of 325,000 square meters and an expected participation of 6,500 exhibitors and 400,000 professional visitors [3] - The fair serves as a crucial platform for industry networking, marketing, and information dissemination, significantly impacting the food and beverage sector [16][19] Industry Trends - **Health Functionalization Upgrade**: There is a rising demand for low-sodium, reduced-sugar, and additive-free products, with 2026 expected to see a surge in functional condiments like probiotic soy sauce and nutrient-rich salts [5] - **Precision in Compound Seasonings**: The market is moving towards more tailored compound seasonings that cater to specific dining scenarios and regional tastes [6] - **Localization of International Flavors**: Global flavors such as Japanese bonito soy sauce and Thai chili sauce are being adapted to suit local Chinese consumer preferences [7] - **Standardization for Pre-prepared Dishes**: The growth of the pre-prepared food sector is driving demand for standardized and convenient seasoning solutions [8] - **Clean Labeling as a Standard**: Increasing consumer demand for ingredient transparency is making "clean labels" a basic requirement across the industry [9] - **Sustainable Packaging Innovations**: The industry is adopting eco-friendly packaging solutions, including biodegradable materials and refillable designs [10] - **Smart Manufacturing Integration**: Digital and intelligent technologies are enhancing efficiency and quality control in condiment production [11] - **Rise of Regional Brands**: Local specialty condiment brands are expanding their reach nationally, capitalizing on unique regional flavors [12] - **Accelerated Retailization of Dining**: The lines between dining and retail are blurring, with standardized seasoning packs and chef collaborations becoming more common [12] - **Reconstruction of Multi-channel Marketing**: New sales channels like live e-commerce and community group buying are reshaping the condiment sales landscape [13] Fair Significance - The National Sugar and Wine Fair is a vital platform for connecting producers with distributors, retailers, and food service buyers, facilitating significant business opportunities [16] - It serves as a core venue for industry learning and exchange, featuring thousands of products and numerous forums for knowledge sharing [18] - The fair is recognized as a key information hub for the condiment industry, providing insights into market trends, policy directions, and technological advancements [19] - It is an ideal venue for brand marketing and product launches, attracting extensive media coverage [20] - The fair has become a prominent platform for investment and financing opportunities within the condiment sector [21] Event Details - The 114th National Sugar and Wine Fair will take place in Chengdu from March 26-28, 2026, featuring a new "Future Condiment Innovation Zone" focused on emerging trends [25][26] - The fair will include various activities such as the "China Condiment Innovation Competition" and forums on international flavor integration [25]

Group 1 - Brand Finance has released the "2025 Global Food Brand Value List," where Six Walnut, a brand under Yangyuan Beverage, ranks among the top 50 global soft drink brands, alongside Coca-Cola and Pepsi [2] - Analyst Zhu Danpeng highlights that Six Walnut's significant rise in international rankings reflects its strong ability to navigate market cycles and contributes to the global recognition of Chinese beverage brands [2][3] - The global soft drink market is undergoing profound changes, with health and functionality becoming core drivers of brand value growth, as evidenced by the projected growth of China's plant protein beverage market to over 200 billion RMB by 2025, with an annual growth rate exceeding 20% [3] Group 2 - Six Walnut has established procurement bases in Xinjiang, Yunnan, and Taihang Mountain, implementing strict selection standards to ensure product quality, creating a stable supply chain [4] - The brand has innovated by launching low-sugar and sugar-free walnut milk products, catering to health-conscious consumers, and has developed various product lines to cover diverse consumer scenarios [4][5] - Six Walnut's long-term strategy focuses on quality control, supply chain collaboration, product innovation, and extending consumption scenarios, which enhances its competitive advantage in the plant protein beverage market [5][6] Group 3 - Six Walnut has consistently maintained a leading market share in the walnut milk beverage sector, establishing itself as a top producer in China, with significant barriers to competition [6][7] - The brand's recognition in the "2025 Global Soft Drink Brand Value List" signifies the growing strength and competitiveness of Chinese soft drink brands in the global market [6] - Six Walnut has received multiple accolades for brand value, including being the first Chinese soft drink brand to enter the Brand Finance list in 2022, showcasing the strength of Chinese beverages on the international stage [6][7]