随着国内健康与精细化洗护理念普及，三筒洗衣机迅速崛起为家电行业的热门赛道。自海尔率先推出行 业首创的一机三筒洗衣机并引爆市场后，各大品牌纷纷跟进，围绕容量、功能等展开激烈竞争，国内三 筒市场已步入白热化鏖战阶段。 与国内激烈竞争形成鲜明对比的是，海外多数地区的分区洗护市场仍处于空白。海尔敏锐捕捉到这一机 遇，率先启动三筒洗衣机海外布局，继登陆越南、意大利后，海尔三筒洗衣机海外再下一城，即将登陆 马来西亚，持续填补全球分区洗护领域的空白。 品类破局：打破传统，解决全球洗护痛点 双线领跑：硬核产品力与全球化战略的协同效应 海尔能够实现"国内登顶、海外受捧"，源于产品硬实力与全球化战略的高效协同。 产品层面，海尔的创新始终围绕用户需求展开。比如针对东南亚潮湿气候与多代同堂家庭，在大容量的 基础上增加精华洗与留香洗功能，契合用户洗护需求;在欧洲市场，聚焦节能与智慧洗护，优化AI智慧 洗护;在中东非地区，则专门开发超大筒径以适配传统袍服洗涤。 战略层面，海尔强大的全球化体系为三筒洗衣机的全球落地提供了坚实支撑。依托全球10大研发中心、 163个制造中心及完善的营销网络，海尔实现了"全球研发+本土适配"的高效联动，为三筒 ...

Core Insights - The forum held on September 25 focused on the opportunities and challenges faced by the Chinese laundry and drying industry in the current environment [1] - The laundry market showed resilience in 2023, with retail volume and value increasing by 4.6% and 11.2% year-on-year in the first half of 2025, respectively [3] - Industry leaders emphasized the importance of long-termism and user-centric innovation to overcome challenges and drive sustainable growth [3] Industry Trends - The laundry industry is seeking breakthroughs through national subsidies, real estate changes, and shifts in family structure, focusing on differentiation, segmentation, high-end products, and IP development [5] - Consumer preferences are evolving towards health-oriented, aesthetically integrated, and smart solutions, indicating a shift from mere cleaning to comprehensive garment care [12][24] - The introduction of multi-tub washing products reflects a growing consumer demand for specialized washing solutions, enhancing market potential [12] Product Innovation - Companies are innovating to meet consumer needs for specialized care, with Haier introducing a four-tub washing machine that optimizes space while providing comprehensive washing and drying capabilities [12] - Hisense's "family tub" concept allows for flexible placement and usage, addressing consumer demands for detailed washing and drying solutions [15] - TCL is leveraging AI and smart technologies to enhance user experience, offering features like intelligent self-cleaning and AI washing algorithms [19] Market Opportunities - Key growth opportunities identified include converting unmet consumer needs into innovations, capitalizing on market premiumization trends, and accelerating the growth of the dryer market [21] - The industry is moving towards a model that integrates laundry appliances into broader home aesthetics, requiring personalized planning based on living spaces [11][24] - The release of the "2025 China Household Laundry and Drying Industry Market Trends" report provides valuable insights into market dynamics and innovation pathways for sustainable growth [24]

Core Insights - The article highlights a shift in laundry needs from merely cleaning clothes to a more multifunctional and personalized approach, driven by a growing health consciousness among consumers [1] - The company, Bear Electric, has responded to this trend by launching the Drum Smart Washing Chamber, which emphasizes health and convenience in laundry care [1][6] Group 1: Product Features - The Drum Smart Washing Chamber offers a deep cleaning experience for intimate wear, addressing common laundry challenges such as color bleeding and drying difficulties during rainy weather [3] - It features the Zhiyuan Power System developed in collaboration with Zhejiang University, equipped with a high-performance NIDEC motor, achieving a cleaning efficiency ratio of 1.36, significantly exceeding industry standards [3][5] - The product incorporates intelligent drying technology that senses fabric moisture levels, allowing for automatic shut-off after drying, thus freeing users from weather constraints [5] Group 2: Health and Hygiene - The washing chamber utilizes 30-degree warm water for gentle stain removal and 75-degree high-temperature washing for effective disinfection, achieving a 99.99% bacteria and virus elimination rate [5][6] - It addresses concerns of cleanliness for sensitive groups and pet owners, ensuring thorough cleaning and hygiene [5] Group 3: User Experience - The product allows remote control via a mobile app, offering 27 customized washing modes based on fabric type and dirt level, enhancing user convenience [6] - It features automatic temperature control and air circulation to prevent odors and bacterial growth, ensuring a fresh laundry experience even if clothes are forgotten in the machine [8] - The Drum Smart Washing Chamber aims to elevate the laundry process into a quality-of-life enhancement ritual, balancing time efficiency with high standards of cleanliness [8]