Core Insights - The forum held on September 25 focused on the opportunities and challenges faced by the Chinese laundry and drying industry in the current environment [1] - The laundry market showed resilience in 2023, with retail volume and value increasing by 4.6% and 11.2% year-on-year in the first half of 2025, respectively [3] - Industry leaders emphasized the importance of long-termism and user-centric innovation to overcome challenges and drive sustainable growth [3] Industry Trends - The laundry industry is seeking breakthroughs through national subsidies, real estate changes, and shifts in family structure, focusing on differentiation, segmentation, high-end products, and IP development [5] - Consumer preferences are evolving towards health-oriented, aesthetically integrated, and smart solutions, indicating a shift from mere cleaning to comprehensive garment care [12][24] - The introduction of multi-tub washing products reflects a growing consumer demand for specialized washing solutions, enhancing market potential [12] Product Innovation - Companies are innovating to meet consumer needs for specialized care, with Haier introducing a four-tub washing machine that optimizes space while providing comprehensive washing and drying capabilities [12] - Hisense's "family tub" concept allows for flexible placement and usage, addressing consumer demands for detailed washing and drying solutions [15] - TCL is leveraging AI and smart technologies to enhance user experience, offering features like intelligent self-cleaning and AI washing algorithms [19] Market Opportunities - Key growth opportunities identified include converting unmet consumer needs into innovations, capitalizing on market premiumization trends, and accelerating the growth of the dryer market [21] - The industry is moving towards a model that integrates laundry appliances into broader home aesthetics, requiring personalized planning based on living spaces [11][24] - The release of the "2025 China Household Laundry and Drying Industry Market Trends" report provides valuable insights into market dynamics and innovation pathways for sustainable growth [24]

随着健康浪潮席卷生活，人们的洗衣需求也悄然变化。中国家用电器研究院发布的行业白皮书显示，现 代家庭洗护需求正从"洗干净衣服"向多功能化和个性化洗烘护转变。他们渴望的是一种更健康、更快 捷、更便捷的洗护新方式。 针对阴雨天晾晒难题，小熊电器滚筒智洗舱同样有办法。回南天里，贴身衣物越晒越有异味；梅雨季 中，运动内衣久晒不干……这些恼人场景终成过往。无论是棉质内裤还是运动内衣，小熊电器滚筒智洗 舱都将化身贴心管家，凭借智能运算立体柔烘技术，精准感知衣物湿度，烘干完成后自动停机。从此， 用户生活将不再受天气束缚，随时享受即洗即穿的从容与自在。 小熊电器滚筒智洗舱的贴心不仅体现在它洗得净、烘得快，更在于它对健康细节的关注，为用户品质生 活再添一层保障。养宠人群、敏感人群，常担心衣物洗不干净，有细菌残留。小熊电器滚筒智洗舱则通 过30度温水清洗和75度高温煮洗，做到除菌除螨更健康。30度温水能温和溶解各种污渍，深度去渍；高 温则能除螨除菌，对大肠杆菌等常见细菌及HPV16病毒的除菌率高达99.99%，让每一次清洗都变成对 健康的守护。 不止是一台内衣洗衣机，更是私人衣物管家 心系用户需求的小熊电器，敏锐捕捉这一趋势变化。 ...