Core Insights - The company, Laiyifen, showcased its new identity as a "global brand management ecosystem platform" at the 8th China International Import Expo, presenting five core brands collectively instead of a single brand [1] - Laiyifen aims to accelerate its "going out + import" dual circulation system, focusing on both international expansion and local market penetration [1][2] Brand Highlights - The five core brands presented include: - Laiyifen: Focused on high-quality healthy snacks - Yami: Specializing in imported foods - Zui'ai: Concentrating on sauce-flavored liquor - Huwei: Engaged in whiskey - Yangchuanji: Targeting community retail business [1] - The Zui'ai brand made its debut at the expo and is expected to become a significant growth driver within 3-5 years [1] - Yangchuanji has already established over 300 stores and plans to achieve a "thousand-store" target by 2027 [1] International Expansion Strategy - Laiyifen's international strategy follows a three-step approach, starting with targeting Chinese communities, then expanding to Southeast Asian markets, and finally to mainstream markets in North America and Australia [2] - The company has entered over 18 countries, including the USA, Canada, Australia, and Germany, since beginning its overseas market layout in 2019 [2] Product Offerings and Collaborations - At the expo, Laiyifen displayed over 60 export products, including dried fruits, nuts, and sauce-flavored liquor, highlighting its unique Chinese offerings [1] - The company has introduced nearly 40 imported products, including items like Malaysian chocolate and Belgian caramel cookies, marking a shift from simple trade to deep collaborative development [2] - Laiyifen has signed procurement agreements totaling nearly 1.22 billion yuan over the past seven years, with expectations to exceed 250 million yuan in the current expo [3]

Core Insights - The China International Import Expo (CIIE) is being held from November 5 to 10, showcasing significant international trade opportunities [1] - Laiyifen, a consistent participant, signed strategic procurement agreements totaling 250 million RMB with global food giants, marking a new high for the company at the expo [1][6] - The agreements include partnerships with companies from Malaysia, Italy, Belgium, Japan, and Switzerland, covering key product categories such as chocolate, snacks, and beverages [3] Company Strategy - Laiyifen's president stated that the company has transitioned from a "buyer" to a "global brand management ecosystem platform," emphasizing its commitment to integrating global supply chains [3] - The company aims to leverage its supply chain network across over 20 countries to introduce high-quality products from Belt and Road Initiative countries [3] - Laiyifen is focused on promoting products that embody Chinese culture and enhancing the global presence of Chinese brands [3] Product Offerings - The expo featured Laiyifen's "Yami" brand, showcasing snacks that combine global flavors with health attributes, responding to consumer demand for healthier options [3][4] - The introduction of these health-oriented products aligns with national strategies for consumption upgrades and health management [3] Partnership and Collaboration - Laiyifen's collaboration with global snack giants like Mondelēz and Nestlé aims to enhance user experience through fresh standards and digital operations [4] - The record-breaking 250 million RMB in orders signifies a solidification of Laiyifen's global supply chain and a strategic step towards expanding its import and export capabilities [4][6] Historical Context - Laiyifen has accumulated over 1.47 billion RMB in procurement at previous expos, establishing a strong foundation for ongoing partnerships with global food leaders [6] - The company’s vision includes making global flavors accessible to Chinese consumers while promoting Chinese cuisine internationally [6]

Core Insights - The snack industry is undergoing a significant transformation as consumers increasingly prioritize the ingredients and nutritional value of snacks, leading to a rise in health-focused snack products [2][4] - At the 8th China International Import Expo (CIIE), the company Laiyifen showcased a unique health food matrix, attracting numerous professional visitors [2] - Laiyifen's strategic upgrade includes five core brands that cover various consumer scenarios and demographics, enhancing internal collaboration and creating a symbiotic ecosystem [2] Financial Highlights - Laiyifen achieved a record high procurement signing amount of 250 million yuan at the CIIE, reflecting strong confidence in solidifying its global supply chain [2] - The company has transitioned from a participant to a co-builder at the CIIE over the past eight years, indicating a shift in its operational strategy [2] Strategic Initiatives - Laiyifen's collaboration with global partners extends beyond procurement to include joint gift box development and co-creation of new products, showcasing a strategic partnership model [2] - The company aims to deepen its "going global + importing" business model, leveraging the CIIE as a powerful international platform to enhance brand visibility [4]

Core Insights - The company Laiyifen signed a strategic procurement agreement worth 250 million yuan at the 8th China International Import Expo, demonstrating its commitment to strengthening the global supply chain [1][3] - Laiyifen presented itself as a "global brand management ecological platform" at the expo, showcasing five core brands to enhance its market presence [3][5] - The company is transitioning from a participant to a co-builder in the import expo, reflecting its evolving business model and expanding partnerships [3][5] Brand Strategy - Laiyifen's brand architecture includes five core brands: "Laiyifen" focusing on national snacks, "Yami" for imported foods, "Zui Ai" in the liquor sector, "Hu Wei" in whiskey, and "Yang Chan Ji" targeting community retail [3][5] - This upgraded brand structure allows for precise coverage of different consumer scenarios and fosters internal collaboration among brands [3][5] Market Trends - There is a growing consumer focus on the ingredients and nutritional value of snacks, leading to a trend towards healthier snack options [3][5] - Laiyifen has implemented a "Five Fresh Standards" strategy to ensure product freshness throughout the supply chain, addressing the increasing demand for health-conscious products [5] Business Model Evolution - The company is moving towards a "dual circulation" model of "going global + importing," enhancing its international influence and competitiveness [5] - Laiyifen's collaboration with global partners extends beyond procurement to include joint product development and strategic co-branding initiatives [3][5]

Core Insights - The China International Import Expo (CIIE) serves as a platform for Laiyifen to showcase its transformation from a snack expert to a comprehensive food ecosystem provider, emphasizing its new identity as a "global brand management ecological platform" [1][9] - Laiyifen's participation highlights its strategic shift towards health-oriented snacks, introducing the "Five Low Standards" (low sugar, low fat, low calories, low salt, low GI) and the "Five Fresh Standards" to meet evolving consumer demands for healthier options [3][6] Brand Strategy - Laiyifen has established a collaborative brand matrix featuring five core brands, each targeting different consumer needs: Laiyifen for healthy snacks, Yami for imported foods, Zui Ai for aromatic liquor, Hu Wei for whiskey, and Yang Chan Ji for community retail [1][3] - The brand architecture upgrade aims to achieve precise coverage of various consumer scenarios and foster internal collaboration among brands, creating a symbiotic ecosystem [1][3] Product Innovation - Laiyifen emphasizes clean ingredient sourcing, with products like the enzyme-free dried plums and organic chestnuts featuring minimal ingredients, ensuring consumer trust [5] - The company integrates scientific nutrition into its offerings, such as the "Yitian Yidai" probiotic nut mix, which addresses modern health concerns while enhancing flavor [5] - Laiyifen explores traditional Chinese health concepts through innovative products like red bean and coix seed water, merging cultural heritage with modern convenience [5] Global Expansion - Laiyifen is actively pursuing a dual circulation model of "going out and bringing in," showcasing over 60 export products and nearly 40 imported items at the CIIE, including collaborations with international partners [6][8] - The company aims to create a "global resource hub" by leveraging its supply chain network across more than 20 countries, enhancing its global brand operation capabilities [8][9] Strategic Goals - The CIIE is positioned as a strategic platform for Laiyifen to implement the "dual circulation" strategy, facilitating a two-way channel for global buying and selling [9] - Laiyifen's participation reflects its commitment to high-quality development and cultural exchange, promoting Chinese brands and products on the global stage [9]

Core Insights - The company, Laiyifen, has transformed its identity at the 8th China International Import Expo (CIIE) to a "Global Brand Management Ecosystem Platform," marking a shift from being a snack expert to a comprehensive food lifestyle ecosystem that integrates imports and exports across multiple categories and scenarios [1][2] - Laiyifen is expected to achieve a total procurement amount exceeding 250 million yuan during this expo, collaborating with several international food giants [1][2] Group 1 - Laiyifen has showcased a collaborative matrix of five core brands, including Laiyifen, Yami, Zui'ai, Huwei, and Yangchuanji, each focusing on different market segments such as national snacks, imported delicacies, and community retail [1][2] - The company has displayed over 60 outbound products and nearly 40 imported items, including the debut of the "Yami Belgian Caramel Biscuit," developed in partnership with Belgian collaborators, indicating a shift from simple trade to deep co-creation [1][2] Group 2 - The participation in this year's expo is characterized by a dual focus on "outbound + import," emphasizing health attributes and Chinese characteristics in the product offerings [2] - Since the first expo in 2018, Laiyifen has accumulated over 1.47 billion yuan in procurement from global sources, with this year's procurement involving major international companies like Ferrero, Mondelez, and Nestlé, covering a wide range of product lines [2]