Core Insights - The company achieved significant success at the 8th China International Import Expo, securing a 250 million yuan global supply chain strategic contract and winning the inaugural "Import Retail Golden Ding Award" [1][21] - The brand's "immersive emotional experience" attracted media and audience attention, showcasing a new model for consumer goods exhibitions that seamlessly connected on-site engagement with commercial conversion [1][21] Group 1: Exhibition Success - The exhibition booth maintained high traffic due to its "immersive experience" design, with visitors engaging in product tastings and learning about ingredient sourcing [3][7] - The booth featured a dynamic holographic wall and interactive game areas, enhancing visitor engagement and interest [5][12] Group 2: Emotional Marketing Strategy - The company's strategy revolves around a "product-scenario-emotion" triad, addressing consumer health concerns with products like "Yifen Meihao" and "This Tea" series, which cater to the demand for healthy and quality living [8][15] - The immersive experience was designed to resonate with younger audiences, transforming the exhibition into a lifestyle perception space [10][18] Group 3: Long-term Brand Positioning - The brand's focus on emotional value has been a long-term strategy, integrating emotional marketing into its entire value chain [14][20] - The company aims to convert the emotional engagement from the expo into lasting consumer loyalty, emphasizing the importance of "warmth in deliciousness" [21]

Core Insights - The China International Import Expo (CIIE) is being held from November 5 to 10, showcasing significant international trade opportunities [1] - Laiyifen, a consistent participant, signed strategic procurement agreements totaling 250 million RMB with global food giants, marking a new high for the company at the expo [1][6] - The agreements include partnerships with companies from Malaysia, Italy, Belgium, Japan, and Switzerland, covering key product categories such as chocolate, snacks, and beverages [3] Company Strategy - Laiyifen's president stated that the company has transitioned from a "buyer" to a "global brand management ecosystem platform," emphasizing its commitment to integrating global supply chains [3] - The company aims to leverage its supply chain network across over 20 countries to introduce high-quality products from Belt and Road Initiative countries [3] - Laiyifen is focused on promoting products that embody Chinese culture and enhancing the global presence of Chinese brands [3] Product Offerings - The expo featured Laiyifen's "Yami" brand, showcasing snacks that combine global flavors with health attributes, responding to consumer demand for healthier options [3][4] - The introduction of these health-oriented products aligns with national strategies for consumption upgrades and health management [3] Partnership and Collaboration - Laiyifen's collaboration with global snack giants like Mondelēz and Nestlé aims to enhance user experience through fresh standards and digital operations [4] - The record-breaking 250 million RMB in orders signifies a solidification of Laiyifen's global supply chain and a strategic step towards expanding its import and export capabilities [4][6] Historical Context - Laiyifen has accumulated over 1.47 billion RMB in procurement at previous expos, establishing a strong foundation for ongoing partnerships with global food leaders [6] - The company’s vision includes making global flavors accessible to Chinese consumers while promoting Chinese cuisine internationally [6]