继泰国公主拎爱马仕配Labubu后，贝克汉姆也晒女儿送Labubu礼物，LABUBU3.0风靡欧美明星及KOL圈，并在全球范围内引发一场抢购热潮！ 近日，足球巨星贝克汉姆在社交媒体上分享了一则温馨内容——他的小女儿Harper送给他的礼物：一个来自泡泡玛特的Labubu玩偶。这一分享迅速在全球社交 媒体上引发关注，让LABUBU火热更彻底了。 据追风交易台消息，美银美林最新研究报告指出，泡泡玛特的Labubu 3.0系列已经在全球范围内走红，4月美国及欧洲市场销售同比增长约8倍和5倍，多数零 售店前出现大量排队购买的场景。 更重要的是，Labubu在时尚领域的影响力正在提升，越来越多的名人和KOL将其作为装饰物， 泡泡玛特美国Tik Tok 粉丝数也从3月的43.12万增至72.29万 （+68%），4月在Tik Tok零售销售方面排名第一。 根据美银美林报告，随着泡泡玛特全球扩张战略取得实质性进展，公司有望实现"世界泡泡玛特"的目标。 美银预计其未来三年营收和净利润将持续高速增长， 并维持买入评级，目标价236港元。 根据美银预测，泡泡玛特预计将在海外/国内市场新开110/20家零售店，到2025年底总数将 ...

Core Insights - The Labubu 3.0 series from Pop Mart has gained significant popularity in the global market, particularly in the U.S. and Europe, with sales increasing approximately 8 times and 5 times year-over-year respectively in April [4][5] - The influence of Labubu in the fashion sector is rising, with more celebrities and KOLs adopting it as a decorative item, contributing to a surge in social media engagement [4][5] - Pop Mart's global expansion strategy is showing tangible progress, with expectations of continued high revenue and net profit growth over the next three years [4][10] Sales Performance - In April, sales through online platforms in China increased by 287% year-over-year, with significant growth on platforms like Tmall, JD, and Douyin [7] - Offline same-store sales in China also saw a notable acceleration, growing by 50% compared to the first quarter of 2025 [7] Market Expansion - Pop Mart plans to open 110 new retail stores overseas and 20 in the domestic market, aiming for a total of approximately 650 stores by the end of 2025 [6] - The company has opened 14 new retail stores this year, primarily in the U.S., EU, and Southeast Asia, focusing on landmark and cultural locations [5] Financial Projections - According to Bank of America, Pop Mart's revenue is projected to reach HKD 22.601 billion and net profit HKD 6.5 billion by 2025, reflecting a year-over-year growth of 91% [10] - The company is expected to maintain a strong valuation with a P/E ratio of 42.42x for 2025 and 27.27x for 2026, indicating attractive investment potential [10][11]