转自：成都日报锦观 送文化 种文化 创文化 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，"坚持文化惠民，实施公共文化服务提质增效行动"。进入第19个年 头的文化惠民工程，正从"有没有"的基础覆盖转向"好不好"的品质提升，从"普惠化"拓展转向"对象化"精准供给。 "推动高品质文化惠民活动，本质是一场以人民为中心的文化供给侧结构性改革。它要求我们打破体制壁垒，激发多元主体活力；呼唤我们倾 听群众心声，实现从'送文化'到'种文化'再到'创文化'的跃升。"北京师范大学文化创新与传播研究院副院长杨越明教授表示，"当艺术不再高居 殿堂，而是流淌在街巷、活跃于社区、生长于人心，文化自信便有了最深厚的土壤和最温暖的底色。" 市民夜校回应都市青年的"美育刚需"。比如东郊记忆青年夜校采用共享教室的理念，整合了东郊记忆园区不同的商家资源和场地资源，将东郊 记忆打造成一个不设校门的"开放校区"。处处是课堂、处处是教室。即兴戏剧、手机摄影、垫上普拉提、白领拳击、流行音乐演唱等课程，场 场爆火。杨越明认为，"这类错时、增值型服务，正是公共文化服务体系从'保基本'向'促提升'转型的关键切口。" 素人创作激发普通人的" ...

Group 1 - The core idea of the article emphasizes the implementation of public cultural services to enhance community engagement and promote traditional cultural practices through various initiatives [8][9][10]. - In Hebei Cangzhou, the introduction of non-heritage courses in schools aims to enrich public cultural services and address the cultural resource gap in remote schools [9][10]. - The Cangzhou Cultural Federation has collaborated with volunteers to create a non-heritage curriculum that includes various traditional crafts, thereby fostering cultural awareness among students [9][10]. Group 2 - In Anhui Bozhou, the cultural center has expanded its functions by offering a series of public training programs, attracting significant participation from the community [11][12]. - The "Everyone Has Art" initiative has successfully engaged over 30,000 participants through nearly 900 classes, showcasing the importance of active community involvement in cultural activities [12]. - The Bozhou Cultural Center has also implemented an "Internet + Public Culture" model, providing online courses to enhance accessibility to cultural education [12]. Group 3 - In Hunan Xiangjiang New District, the establishment of the "Starry Night School" project caters to diverse community needs by offering evening classes in various artistic disciplines [13][14]. - The program has gained popularity, particularly among young adults aged 18 to 35, with 85% of participants falling within this age range [14]. - The cultural center plans to expand the "Starry Night School" by establishing additional locations to further enhance community cultural engagement [15].

Core Viewpoint - The Sichuan Provincial Government has issued implementation opinions on government purchasing public cultural services, aiming to enhance the quality of public cultural services available to the public through a systematic update of policies and guidelines [4][5]. Group 1: Policy Expansion - The purchasing and contracting entities for public cultural services have been expanded, including not only government agencies but also party organizations, political consultative bodies, and grassroots organizations, thereby increasing the variety of available services [3][5]. - New contracting entities such as rural collective economic organizations and grassroots autonomous organizations have been added, enriching the range of services offered [5]. Group 2: Cultural Resource Utilization - Local cultural resources, including red culture, minority cultural products, and intangible cultural heritage, are now included in the purchasing directory, promoting the transformation of local cultural resources into public cultural products and services [4][8]. - The policy encourages the integration of local cultural resources with modern design, fashion trends, and technology to develop innovative cultural products and experiences [7][8]. Group 3: Quality and Satisfaction Metrics - The updated policy emphasizes public satisfaction as a key metric for evaluating the effectiveness of cultural services, requiring public participation in the assessment process [6][7]. - A hierarchical management system for purchasing content has been established, combining a provincial-level guiding directory with local-specific directories that can be dynamically adjusted based on regional needs [7].

Core Viewpoint - The article discusses the transformation of public cultural services in response to the increasing demand for personalized and high-quality cultural experiences, highlighting the shift from a supply-driven model to a demand-driven approach [1] Group 1: Enhancements in Public Cultural Services - Public cultural services have been upgraded to meet the evolving cultural needs of the community, with initiatives such as extended library hours and cultural night school courses [1] - The transformation allows citizens to actively participate in cultural practices rather than being passive recipients, enhancing their sense of fulfillment and happiness [1] - The shift from a "supply-driven" to a "demand-driven" model addresses the issue of underutilized public cultural venues, maximizing resource efficiency [1] Group 2: Resource Optimization and Community Engagement - The article emphasizes the need for optimizing cultural resource allocation and upgrading service models to promote social equity and cultural prosperity [1] - Suggestions include revitalizing existing resources, enhancing the flow of quality cultural resources between urban and rural areas, and establishing a provincial public cultural resource sharing platform [1] - The creation of multi-functional cultural spaces encourages community interaction, breaking down social barriers and fostering a sense of belonging [1] Group 3: Funding and Talent Development - Financial constraints are identified as a significant barrier to service enhancement, with recommendations for a diversified funding system involving government and social participation [1] - The article advocates for targeted partnerships with educational institutions to cultivate professional talent in cultural management and services [1] - Establishing a collaborative management mechanism is suggested to ensure efficient operation and better service delivery to the community [1]

Core Viewpoint - The article emphasizes the importance of enhancing public cultural services to better meet the cultural needs of the people and to support the development of a socialist cultural power in China [1] Group 1: Current Status and Challenges - Since the 18th National Congress, various regions and departments have increased investment in public culture, improved cultural infrastructure, and implemented cultural benefit projects, achieving significant results [1] - Despite these efforts, there are still considerable gaps in public cultural services compared to the goals of building a socialist cultural power and the growing cultural needs of the people, including issues like uneven resource allocation between urban and rural areas, lack of targeted service supply, low facility utilization rates, and insufficient digital potential [1] Group 2: Key Actions for Improvement - The implementation of the public cultural service quality enhancement action requires solid advancement in four key areas: 1. Improving the grassroots public cultural service network by fully implementing national basic public service standards and promoting the integration of urban and rural cultural service resources [2] 2. Expanding the supply of high-quality public cultural services by upgrading the functions of public libraries and museums, and enhancing accessibility for the elderly and disabled [2] 3. Promoting the digital development of public cultural services through the application of new technologies like AI and big data, and supporting the establishment of online exhibition platforms [3] 4. Innovating public cultural operation mechanisms by encouraging interactive and demand-driven services, and promoting the participation of social forces in public cultural services [3]

Core Viewpoint - The article highlights the cultural initiatives in Liuhe District, Nanjing, focusing on the "Moli Flower" cultural brand and its integration into various community activities, aiming to enhance cultural accessibility and engagement among local residents [1][2][3][4][5] Group 1: Cultural Events and Initiatives - The "Moli Flower" cultural brand has been actively promoted through various events, including the 2025 Nanjing Jinniu Lake Moli Flower Music Festival, which attracted nearly 30,000 participants [2] - Liuhe District has implemented the "Moli Flower Opens" cultural outreach initiative, transforming metro stations into "mobile art galleries" to bring art closer to the public [1] - Over 30 large-scale cultural events have been organized, including the "Four Seasons Village Evening" and the "Moli Flower National Day Fireworks Carnival," benefiting over 200,000 residents [3][4] Group 2: Cultural Infrastructure and Resources - Liuhe District has established a comprehensive public cultural service network, including cultural centers and libraries, with over 20 performance spaces to ensure wide cultural access [4] - The district's museum, the first comprehensive museum in the northern Jiangsu region, has attracted over 120,000 visitors since its opening in October [4] - Collaboration with renowned musicians and artists aims to enhance cultural offerings and attract quality cultural resources to the area [4] Group 3: Community Engagement and Participation - The district has initiated programs to deepen community engagement, such as the "Moli Flower" cultural brand leading various grassroots cultural activities, including singing competitions and drama weeks [3][4] - More than 1,400 community cultural activities have been conducted, significantly increasing public participation and cultural appreciation [3] - The district is focusing on traditional cultural elements, offering workshops and experiences related to intangible cultural heritage, engaging over 50,000 participants in recent events [4] Group 4: Future Plans and Development - Liuhe District plans to further enhance its cultural framework by applying for national intangible cultural heritage status for local folk songs and promoting the industrialization of "Moli Flower" and "Farmer Painting" [5] - Upcoming events include hosting the 2026 Jiangsu Provincial Folk Song Conference and actively seeking city-level cultural resources to enrich local cultural offerings [5]

Core Points - The establishment of a rapid circulation system for literature resources between Sichuan and Chongqing has been achieved, allowing readers to enjoy convenient services with a single card for borrowing and returning materials across 249 public libraries [1][2] - The project, initiated in June 2021, has successfully connected 207 public libraries, significantly enhancing the efficiency of paper literature resource utilization [1][2] Group 1 - The "One Card for All" service allows readers to use their ID or social security card at any participating library, sharing a total of 53 million physical literature resources [1] - Since the project's implementation, there have been 5.406 million instances of borrowed literature and 5.039 million instances of returned literature across libraries, with 1.495 million readers borrowing and 1.441 million returning materials [1] - The project addresses the imbalance in public library development and enhances the level of service equality and security [2] Group 2 - The initiative is the first cross-provincial public cultural service project in China, marking a significant step in the integration of literature resources and reader information [2] - The standardization of the borrowing and returning service has contributed to the deep integration of literature resources and data, improving the overall public library service quality [2]

Core Viewpoint - The development of public cultural services is essential for safeguarding people's cultural rights and improving their quality of life, as well as addressing shortcomings in cultural development [1] Group 1: Public Cultural Service Development - The "14th Five-Year Plan" has led to the further improvement of China's public cultural service system, enhancing standardization and equalization, effectively bridging the "last mile" of public cultural services [2] - By the end of 2024, there will be 3,248 public libraries, nearly 44,000 community cultural institutions, and over 40,000 new public cultural spaces nationwide [2] - The demand for spiritual and cultural services has shifted from mere availability to quality, making the enhancement of public cultural services a pressing priority [2] Group 2: Challenges and Solutions - Key issues include unreasonable allocation of public cultural resources, imbalances in urban and rural public cultural services, and insufficient digital empowerment [2] - Recommendations include transitioning from a "construction-oriented" approach to an "operation-oriented" model, incorporating public satisfaction and cultural innovation into evaluation metrics [3] - The Ministry of Culture and Tourism has outlined specific measures to enhance grassroots public cultural services, including encouraging flexible service hours and improving digital and intelligent service levels [4]

Core Insights - The Hefei Grand Theatre has successfully engaged the community through innovative cultural activities, such as the Citizen Singing Troupe, which has attracted over 4,000 participants since its inception in May [1] - The theatre has implemented a demand-driven approach to programming, allowing audience preferences to shape the performance schedule, resulting in the introduction of highly anticipated productions [2] - The theatre is enhancing its public cultural services by transforming its physical space and offering diverse cultural experiences, including dining and art exhibitions, making it a cultural hub in the city [2] Group 1 - The Citizen Singing Troupe operates on principles of "zero threshold, zero cost, two hours, one song," enriching the cultural life of participants and fostering community engagement [1] - The theatre has collected over 1,000 audience requests this year, leading to the introduction of popular shows like "Eternal Waves" and "Finding Li Ergou" [2] - The theatre is committed to improving public cultural services in response to the guidelines set forth in the 15th Five-Year Plan, focusing on accessibility and community involvement [3] Group 2 - The theatre is celebrating the 235th anniversary of Huiban's entry into Beijing with a series of affordable performances, including tickets priced as low as 10 yuan, to enhance public access to cultural events [3] - The theatre is exploring "ticket root economy," allowing ticket holders to enjoy discounts at local attractions and services, thereby creating a chain consumption model [3] - Future initiatives will include more impactful cultural programs like the Citizen Singing Troupe, aiming to make every citizen a central figure in cultural life [4]

Core Viewpoint - The "10 yuan at 10 o'clock" movie screening event for "Luo Sang's Family Affairs" is an innovative initiative by Jinan City to enhance public cultural services, allowing more citizens to enjoy quality films at an affordable price [3]. Group 1: Event Details - The event is organized by the Shandong Film Bureau and Jinan Municipal Propaganda Department, with participation from various local cinema and cultural companies [1]. - The screening will take place from August 27 to October 10 across 134 cinemas under the Shandong New Century Cinema Line, with special morning sessions at 31 direct-operated stores where tickets are priced at 10 yuan [3]. - On September 1, in celebration of the 60th anniversary of the Tibet Autonomous Region, Tibetan citizens can watch the film for free with valid ID [3]. Group 2: Special Offers - Additional discounts are available for Teachers' Day and the Elderly Day, where teachers and seniors over 60 can enjoy tickets for 10 yuan or 9.9 yuan on those specific days [3]. - Groups and organizations can apply for special screening packages and public welfare viewing events [3]. Group 3: Film Information - "Luo Sang's Family Affairs" is directed by Zhang Guodong and written by renowned screenwriter Lu Wei, produced by several local film companies [5]. - The film has received support from the Central Propaganda Department's film quality funding project and won the Best Film award at the 2022 Asian Film Festival, along with multiple nominations at the 37th China Golden Rooster Awards [5]. - The narrative focuses on a three-year-old girl named Yang Jin and the journey of three families from conflict to reconciliation, highlighting themes of resilience, warmth, and the importance of understanding and legal awareness [5]. Group 4: Creative Process - During the premiere, the director and creative team shared behind-the-scenes stories, emphasizing their efforts to authentically portray Tibetan culture and the challenges faced during filming [7]. - The team engaged in extensive field research and local experiences to accurately depict the region's customs and narratives, receiving support from the local community [7]. - The film aims to foster communication between different ethnic groups and promote a vision of a harmonious society that integrates legal spirit and humanistic care [7].