Core Idea - Atomy embodies a unique philosophy of "sharing" and "win-win," creating a positive energy that fosters a multi-win situation among the company, consumers, and partners [1] Group 1: Sharing - Atomy's positive energy originates from its commitment to "sharing," encouraging users to share quality products based on genuine experiences rather than exaggerated marketing [4] - The "mass premium" strategy ensures that each product balances quality and cost-effectiveness, making sharing a natural behavior among users [4] - This approach reduces the commercial promotion's utilitarian nature and allows users to experience the joy of altruism during the sharing process, creating a positive emotional cycle [4] Group 2: Win-Win - Atomy's positive energy is also reflected in its "win-win" ecosystem, where a reasonable profit distribution mechanism forms a community of interests among consumers, members, and the platform [4] - Members earn rewards based on actual product sales rather than a hierarchical commission structure, promoting sustainable growth [4] - The company emphasizes long-term cooperation with suppliers, enhancing quality and efficiency through stable orders and technical support, creating a closed-loop ecosystem that benefits all participants [4] Group 3: Integrity - The foundation of Atomy's positive energy lies in its commitment to "integrity," adhering to compliance, transparency in product information, and responsive after-sales service [7] - This dedication to integrity builds user trust, which catalyzes sharing and win-win dynamics [7] Group 4: Community - Atomy fosters positive energy through community culture, creating online and offline user groups that serve as platforms for product discussions and lifestyle sharing [8] - Members exchange insights on healthy living and organize community activities, enhancing emotional connections beyond mere transactions [8] - This sense of belonging reinforces brand cohesion, leading to a virtuous cycle of "more sharing leads to more growth, and more win-win leads to more warmth" [8] Conclusion - Atomy's positive energy is not merely a marketing construct but is realized through sharing, win-win relationships, integrity, and community engagement, transforming business into a bridge for warmth and value [10]

Core Viewpoint - The report emphasizes the role of platform economy in enhancing inclusive finance, highlighting the need for a stakeholder perspective to ensure sustainable growth in the future [1][3]. Group 1: Digital Payment and Credit Accessibility - The platform economy has significantly advanced digital payment in China, with the usage rate among adults rising from 49% to 89% over the past decade [1]. - The proportion of adults obtaining credit from formal financial institutions increased from 20% to 41% in the same period, driven by technological innovations in digital risk control and alternative data applications [1]. Group 2: Employment and Economic Impact - Platforms have reshaped resource allocation efficiency by reducing transaction costs and enhancing matching efficiency, leading to the online transformation of various economic activities [2]. - The development of platforms has created new job opportunities, improved employment matching efficiency, and integrated employment resources, contributing to rural development and entrepreneurship [2]. Group 3: Financial Well-being and Consumer Focus - The report suggests that the focus should shift from mere accessibility to enhancing consumer financial well-being, particularly in the insurance and wealth management sectors [3]. - It highlights the importance of addressing issues such as data privacy and price discrimination, advocating for a shift towards "suitability" in services provided to consumers [3].

Core Insights - The report highlights that platform economy has become a beneficial supplement to traditional financial institutions, leveraging its advantages in traffic, technology, and data [1][2] Group 1: Platform Economy Value - The core value of platform economy lies in reshaping resource allocation efficiency through digital technology, significantly reducing transaction costs and enhancing matching efficiency [1] - Platforms have transitioned numerous economic activities online, such as shopping, transportation, and dining, while also giving rise to emerging industries like digital marketing and smart logistics [1] - Platforms have created a vast ecosystem connecting millions of consumers, tens of thousands of merchants, and flexible employment groups, playing a crucial role in empowering small businesses, promoting rural development, and facilitating entrepreneurship and employment [1] Group 2: Financial Sector Impact - In the financial sector, platforms have driven a leap in digital payment development, with the usage rate among Chinese adults increasing from 49% to 89% over the past decade [1] - Platforms have introduced technological innovations in the credit field, significantly improving credit accessibility for long-tail customer groups, with the proportion of adults obtaining credit from formal financial institutions rising from 20% to 41% in the last ten years [1] Group 3: Challenges and Solutions - Despite the vitality released by the platform economy, it faces new challenges, which the report suggests can be addressed by moving away from a "zero-sum game" mindset towards building a "win-win ecosystem" [2] - In the business realm, platforms and offline stores can create a positive complementarity through online traffic generation and offline experiences [2] - The concept of "win-win" also emphasizes the importance of addressing consumer concerns such as data privacy and price discrimination, shifting the service focus from mere "accessibility" to "appropriateness" [2] - For millions of flexible workers, recognizing their value as "ecosystem partners" and addressing social security gaps is essential [2]

Core Insights - The platform economy in China has evolved from an "emerging phenomenon" to a "core driving force" over the past two decades, significantly impacting various industries and connecting millions of merchants, flexible workers, and a large consumer base [1] - The "China Inclusive Finance Development Report (2025)" highlights that the core value of the platform economy lies in its ability to reshape resource allocation efficiency through digital technology, reducing transaction costs and enhancing matching efficiency [1][2] - The report emphasizes the importance of transitioning from a "zero-sum game" mindset to building a "win-win ecosystem" to address the challenges posed by the platform economy [3] Summary by Sections Platform Economy Impact - The platform economy has become a fundamental operational mode in the national economy, enabling significant online economic activities such as shopping, transportation, and dining, while also fostering new business models like digital marketing and smart logistics [1] - It has played a crucial role in empowering small and micro businesses, promoting rural development, and facilitating entrepreneurship and employment [1] Financial Sector Exploration - Platforms have emerged as valuable complements to traditional financial institutions, leveraging their traffic, technology, and data advantages [2] - In the payment sector, the digital payment usage rate among adults in China has surged from 49% to 89% over the past decade, marking a significant upgrade from cash to mobile payments [2] - In the credit sector, the proportion of adults obtaining credit from formal financial institutions has increased from 20% to 41% due to innovations in digital risk control and alternative data applications [2] - Platforms have also enhanced consumer access to insurance and wealth management products through innovative channel strategies and embedded services [2] Challenges and Solutions - The report identifies new challenges arising from the platform economy's growth, advocating for a shift towards a collaborative ecosystem rather than a confrontational approach [3] - It highlights the need for addressing consumer concerns regarding data privacy and price discrimination, shifting the focus from mere availability to appropriateness of services [3] - The recognition of flexible workers as "ecosystem partners" is essential, along with efforts to improve social security coverage for this group [3]

Core Insights - The platform economy in China has evolved from an "emerging phenomenon" to a "core driving force" over the past two decades, significantly impacting various industries and connecting millions of merchants, flexible workers, and a vast consumer base [1] - The "2025 China Inclusive Finance International Forum" highlighted the report titled "Platform Economy and Inclusive Finance," which emphasizes the role of digital technology in reshaping resource allocation efficiency [1][2] - The report indicates that platforms have become a valuable supplement to traditional financial institutions, particularly in the areas of digital payments, credit accessibility, and insurance [2] Summary by Sections Platform Economy Development - The platform economy has enabled a large-scale online transformation of economic activities such as shopping, transportation, and dining, leading to the emergence of new business models like digital marketing and smart logistics [1] - Platforms have created a vast ecosystem connecting hundreds of millions of consumers, millions of merchants, and flexible employment groups, playing a crucial role in empowering small businesses and promoting rural development [1] Financial Sector Impact - Platforms have driven a leap in digital payment adoption, with the percentage of adults using digital payments in China increasing from 49% to 89% over the past decade [2] - The proportion of adults obtaining credit from formal financial institutions has risen from 20% to 41% due to technological innovations in digital risk control and alternative data applications [2] - In the insurance and wealth management sectors, platforms have enhanced consumer access to a wider range of financial products through innovative channel strategies [2] Challenges and Solutions - The report identifies new challenges arising from the platform economy, advocating for a shift from a "zero-sum game" mindset to building a "win-win ecosystem" [3] - The evolution of the platform economy is characterized by structural changes that emphasize integration rather than disruption, fostering a complementary relationship between online platforms and offline stores [3] - The focus on "win-win" solutions includes addressing consumer concerns about data privacy and price discrimination, as well as recognizing the value of flexible workers and improving social security measures [3]