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Core Viewpoint - The fresh stewed bird's nest market in China is experiencing significant growth, driven by rising health awareness and changing consumer preferences towards preventive health measures, with the market expected to reach 30.7 billion yuan in 2024, a year-on-year increase of 25.8% [1][9]. Overview - Fresh stewed bird's nest is made from bird's nest as the main ingredient, processed without excessive additives, and requires refrigeration due to its short shelf life. It eliminates the complex preparation steps associated with dried bird's nest, catering to the fast-paced urban lifestyle [2][5]. Market Policy - Recent policies in China emphasize food safety, imposing strict requirements on the production, processing, and distribution of fresh stewed bird's nest, which encourages companies to enhance quality control and management [6][7]. Industry Chain - The industry chain includes upstream suppliers of bird's nest and auxiliary materials, midstream production and distribution, and downstream sales channels such as high-end retail, health stores, and e-commerce. The consumer base has expanded to younger demographics, with online sales channels growing from 35.3% in 2018 to 57.8% in 2024 [7][8]. Competitive Landscape - The market is characterized by high concentration, with leading brands like Xiaoxian Stewed and Yanzhiyu dominating the market, holding over 60% market share in 2024. Xiaoxian Stewed focuses on subscription models and efficient cold chain logistics, while Yanzhiyu leverages its extensive offline presence [10][11]. Development Trends - The fresh stewed bird's nest market is expected to see the emergence of functional composite products and personalized services tailored to different consumer needs. Companies will likely increase R&D investments to enhance preservation techniques and collaborate with research institutions to validate product efficacy [11][12].

Core Viewpoint - The article emphasizes the convenience and nutritional benefits of "Yufulin Instant Soaked Dried Sea Cucumber," which simplifies the traditional preparation process of sea cucumbers, making it accessible for everyday consumption while retaining high nutritional value [6][10][42]. Group 1: Nutritional Benefits - Sea cucumbers are rich in high-quality protein, minerals, and collagen, making them a valuable addition to a healthy diet [1][4]. - The protein content in "Yufulin Instant Soaked Dried Sea Cucumber" is as high as 72.2 grams per 100 grams, significantly exceeding that of ordinary ingredients [70]. - The product has a low sodium content of only 0.83%, reducing health risks associated with high salt intake [72]. Group 2: Preparation Process - Traditional sea cucumber preparation involves a complex process of soaking and cooking that can take 4-5 days, which is time-consuming and challenging for beginners [59][64]. - The new "instant soak" method allows for preparation in just 12-24 hours without cooking, making it user-friendly and ensuring a high success rate of 100% [61][66]. - The product can be easily prepared by soaking in room temperature water, eliminating the need for cooking skills [66][70]. Group 3: Quality Assurance - The sea cucumbers are sourced from the North Latitude 39° region, known for its clean and nutrient-rich waters, ensuring high quality and safety [21][22][94]. - The product adheres to national food safety standards and is recognized as a geographical indication product, highlighting its premium quality [18][19][94]. - The company employs advanced freeze-drying technology to preserve over 90% of the nutritional content, ensuring long shelf life and easy preparation [86][89]. Group 4: Market Positioning - The product is marketed at an attractive price of 299 yuan per box, making it an affordable option for families seeking high-end nutritional supplements [49][134]. - The company aims to redefine the convenience of consuming sea cucumbers, positioning itself as a leader in the health food market [102][134]. - The emphasis on organic certification and sustainable practices enhances the brand's reputation and consumer trust [106][110].

Core Viewpoint - The article emphasizes the importance of maintaining health during the summer, particularly through the consumption of goji berries, which are highlighted for their nutritional benefits and historical significance in traditional medicine [10][14][22]. Group 1: Health Insights - High temperatures lead to excessive sweating, which can deplete vital energy and blood [7][9]. - Individuals over 40 are particularly susceptible to health issues if they do not replenish their energy and blood during the summer [4]. - The article suggests that summer is a critical time for health maintenance, with the "Three Fu Days" being particularly important for nourishment [5]. Group 2: Goji Berries Benefits - Goji berries, known as "red gems," have been recognized in traditional medicine for their health benefits, including enhancing vitality and longevity [10][12]. - Modern research supports the traditional views, showing that goji berries are rich in vitamins, minerals, and other beneficial compounds [14][17]. - The article warns about the quality of goji berries on the market, highlighting the risks of purchasing inferior products that may be treated with harmful substances [18][20]. Group 3: Product Recommendations - The article promotes goji berries from the Xi Zan brand, which is noted for its commitment to quality through organic farming practices and direct control over the production process [25][29]. - Xi Zan operates the largest single goji berry plantation in the world, ensuring high-quality products through sustainable farming methods [22][29]. - Specific products highlighted include fresh goji berries, goji berry juice, and black goji berries, each with unique health benefits [38][44][61]. Group 4: Promotional Activities - The article announces a live event featuring goji berry products, with special offers and giveaways to encourage participation [9][38][82]. - The promotion includes various goji berry products, emphasizing their health benefits and quality, aimed at attracting consumers looking for reliable health supplements [39][70].