通讯员 雅沁 朱超 轶强 （来源：衢州日报） 转自：衢州日报 持续加码的研发投入，转化为实实在在的创新成果。2025年5月15日，旺林公司成立生物基黑色功能性 产品研究院，携手浙江科技大学、浙江农林大学、北京中医药大学等高校组建专业研发团队，按产品领 域细分研究方向，重点开展生物基黑色功能型产品的技术攻关与应用研究，尤其注重挖掘本地道地药材 资源，推动传统中药实现现代化转化。截至目前，公司已累计申请专利71项，其中发明专利28项、实用 新型专利17项，成功获得12项发明专利和17项实用新型专利；同时主导或参与制定多项国际、国家及行 业标准，以过硬技术优势牢牢站稳市场。 在深耕研发的同时，旺林公司稳步拓展业务边界、丰富产品矩阵，不断提升抗风险能力。"单一产品抗 风险能力弱，我们既要守住主业根基，也要主动拓展新赛道。"汪芳介绍，2025年6月，公司完成经营范 围变更，新增饲料添加剂生产、保健食品（预包装）销售等业务，进一步拓宽发展路径；同步重点布局 品牌建设，成功申请68项商标，持续提升品牌辨识度和影响力。"2025年，我们加大线上渠道布局力 度，积极参与各类行业展会，线上线下协同发力，全力拓宽销售路径、对接更多 ...

Core Viewpoint - The establishment of a standard system is crucial for the internationalization of traditional Chinese medicine (TCM), providing a pathway for core products to enter overseas markets and allowing Shouxiangu (寿仙谷) to find a differentiated breakthrough in this process [1] Group 1: International Standardization Efforts - Shouxiangu has led and participated in the formulation of over 100 TCM-related standards, including 8 international standards, with 5 already published, using standardization as a tool to promote TCM's internationalization [1][2] - The company shifted its focus to international standardization after facing challenges with registering TCM as pharmaceuticals abroad, such as long approval cycles and high clinical costs [2] - The ISO international standards for Lingzhi and Dendrobium, initiated in 2011, were officially published between 2018 and 2019 and are now applied in 31 countries and regions, including the US, Canada, Australia, and Germany [2] Group 2: Key Developments in Standardization - The ISO international standard for broken-wall Lingzhi spore powder, set to be implemented by July 2025, fills a gap in global quality specifications for this product, establishing key parameters and safety limits [3] - The inclusion of Ganoderic acid A as a core quality evaluation index in the standards reflects the differentiation of raw materials and the transformation of quality characteristics into internationally recognized technical language [3] Group 3: Technological Foundation and R&D - Shouxiangu positions itself as a technology-driven enterprise, investing in all aspects of the industry chain, including breeding, cultivation, processing, and product development, to ensure product safety and effectiveness [4] - The company has developed a standardized system for the entire TCM industry chain, successfully breeding 12 new varieties of medicinal materials and obtaining multiple patents for its purification technology [4] - R&D expenses reached 9.79% of revenue in the first three quarters of 2025, an increase of 3.15 percentage points year-on-year, with the number of R&D personnel growing to 179, accounting for 16.1% of the total workforce [4] Group 4: Business Performance and Market Strategy - In the third quarter of 2025, Shouxiangu achieved revenue of 130 million yuan, a year-on-year increase of 8.51%, with online channel revenue growing by 11.80% and its share of total revenue rising from 18.97% to 23.92% [6] - The company is expanding its product line and targeting younger consumers, launching new products like Dendrobium pomelo juice and various snacks, with a focus on affordability and appealing packaging [6] - Shouxiangu is also prioritizing the cultivation of saffron, having successfully bred two new varieties with high active ingredient content, and is advancing related evidence-based medical research [6]

Core Viewpoint - The establishment of a standard system is crucial for the internationalization of traditional Chinese medicine (TCM), providing a pathway for core products to enter overseas markets and allowing Shouxiangu to find a differentiated breakthrough in the internationalization process [1] Group 1: International Standardization - Shouxiangu has led and participated in the formulation of over 100 TCM-related standards, including 8 international standards, with 5 already published [1] - The company initiated the ISO international standardization work for TCM products like Ganoderma and Dendrobium in 2011, facing initial challenges in the proposal process, which took several years to gain approval [2] - The ISO standards for Ganoderma and Dendrobium were officially published between 2018 and 2019 and are now applied in 31 countries and regions, including the US, Canada, Australia, and Germany [2] - The ISO standard for broken-wall Ganoderma spore powder, set to be implemented by July 2025, fills a global gap in quality specifications [2] Group 2: Quality Control and Research - The inclusion of Ganoderma acid A as a core quality evaluation index reflects the differentiation of raw materials and the transformation of quality characteristics into internationally recognized technical language [3] - Shouxiangu emphasizes a technology-driven approach across the entire industry chain, ensuring product safety, effectiveness, and stability through a standardized system [3] - The company has developed 12 new varieties of medicinal materials and holds multiple invention patents for its purification technology [3] Group 3: Financial Performance and R&D - In the first three quarters of 2025, Shouxiangu's R&D expense ratio reached 9.79%, an increase of 3.15 percentage points year-on-year, with R&D personnel accounting for 16.1% of the total workforce [4] - The project "Key Technology Innovation and Application of the Whole Industry Chain of Edible and Medicinal Fungi," co-led by Shouxiangu, won the National Science and Technology Progress Award [4] Group 4: Market Strategy and Product Development - In Q3 2025, Shouxiangu achieved revenue of 130 million yuan, a year-on-year increase of 8.51%, with online channel revenue growing by 11.80% [4] - The company is expanding its product line and targeting younger consumers by launching new products like "Dendrobium Pomelo Juice" and various snacks, which are positioned as everyday consumer goods [5][6] - The focus on younger demographics is evident in the design and pricing of new products, which aim to attract urban consumers seeking "light health" solutions [6]

35家吉林参展商带来的数百款特色商品摆满了展台：珍稀的鹿茸系列透着高端滋补品的质感，适合 送给长辈；人参鹿珍酒、破壁灵芝孢子粉、鹿胶肽等养生好物，成了年货清单的热门之选；还有榛蘑、 秋木耳、松子这些东北山珍，干香扑鼻，是炒菜、煲汤的好搭档。金黄饱满的黄糯玉米吸引了不少市民 驻足，"这个品种的玉米确实好吃，每天蒸两根当早餐，健康又饱腹！"一位阿姨边尝边往购物袋里装。 更让人眼前一亮的是吉林参品的创新吃法——参鸡汤鲜香浓郁，人参锅包肉外酥里嫩带着参香，黑 参咖啡、黑参黄精茶打破了传统参品的食用场景，鲜参蜜片更是开袋即食，方便又滋补。 "以前觉得吃人参麻烦，现在做成零食和饮品，年轻人也爱尝！"现场工作人员说，从传统滋补品到 日常零食，这次展销把吉林特产的多样性展现得淋漓尽致。 "黑参咖啡第一次见，得尝尝鲜！""这个人参面膜蛮好的，人参护手霜也来两支试试……"2月2日上 午，印悦里运河广场店人声鼎沸，阵阵香气从展区飘出——由吉林省"吉字号"特色产业高质量发展工作 专班、杭州联华华商集团联合主办的2026"吉字号"特产全国行杭州站暨"吉品参入浙里香·联华好物送健 康"展销活动，给杭州人过年增添了不少好物。展销活动持续到 ...

Core Viewpoint - The article emphasizes the importance of health and wellness, particularly for individuals over 40, highlighting the need to take care of oneself to support family responsibilities and well-being [5][8][9]. Group 1: Health and Wellness - Individuals over 40 who have healthy parents and a stable family are considered to be at the top of the social pyramid [5]. - Taking care of one's health is not just a personal matter but a significant concern for the entire family [9]. - True wellness is described as a long-term commitment rather than a temporary trend or luxury [11]. Group 2: Yunnan Baiyao Brand - Yunnan Baiyao is presented as a century-old national brand, established in 1902, known for its quality and trustworthiness [15][16]. - The brand has a rich history, having been recognized and supported by historical figures, including Premier Zhou Enlai [18]. - Yunnan Baiyao's products are based on a secret formula that has been validated by generations of users, establishing a strong reputation [21]. Group 3: Product Offerings - The article promotes various health products, including broken wall ganoderma spore powder, western ginseng, and saffron, available at discounted prices during a live broadcast event [13][28]. - The broken wall ganoderma spore powder is highlighted for its high bioavailability and health benefits, including immune support and anti-aging properties [40][41]. - The article also mentions the three-seven powder, which is known for its blood circulation benefits, and emphasizes its quality through rigorous testing [54][56]. Group 4: Promotional Event - A promotional live broadcast event is scheduled for February 4, featuring significant discounts on health products, encouraging early reservations [27][28]. - The event aims to provide affordable health solutions, with prices as low as 9.9 yuan for certain products, making them accessible to a wider audience [28][29]. - The article encourages participation in the live event to secure exclusive offers and learn about the products from experts [27][76].

Core Viewpoint - The official release of the ISO international standard for "Broken Wall Ganoderma Spore Powder" marks a significant step in the internationalization and standardization of traditional Chinese medicine (TCM), providing a unified framework for the global industry [5][7]. Group 1: Standard Release and Significance - The ISO international standard (ISO/TS 25006:2025) for "Broken Wall Ganoderma Spore Powder" was officially released during a seminar focused on the high-quality international development of TCM [5]. - This standard establishes a comprehensive standardization system for the global broken wall Ganoderma spore powder industry, covering aspects from raw materials to production processes and quality control [7]. - The standard sets a minimum requirement of ≥95% wall-breaking rate and introduces a multi-index evaluation system for active components, ensuring both traditional practices and modern technology are integrated [7]. Group 2: Impact on Consumers and Industry - For consumers, the standard provides a more reliable product guarantee, enabling better assessment of product safety and effectiveness, and helping to distinguish genuine products from counterfeits [7]. - The company, Shouxiangu, has been a key player in TCM standardization, having led or participated in the formulation of over 100 TCM standards, including 8 international standards [7][8]. Group 3: Future Directions and Challenges - The standardization initiative is expected to drive the internationalization of TCM, with a focus on quality and safety, while also addressing the unique challenges posed by the traditional practices of TCM [9][10]. - Experts emphasize the need for a balance between standardization and the unique characteristics of TCM, advocating for a system that integrates traditional wisdom with modern scientific approaches [10][11]. - The seminar highlighted the importance of protecting authentic medicinal materials and educating international markets as key factors in promoting the internationalization of TCM [11].

Core Viewpoint - The official release of the ISO international standard for "Broken Wall Ganoderma Spore Powder" marks a significant step towards the internationalization of traditional Chinese medicine (TCM), providing a unified framework for quality and safety in the global market [4][6]. Group 1: Standard Release and Significance - The ISO standard (ISO/TS 25006:2025) for Broken Wall Ganoderma Spore Powder was officially released, establishing a comprehensive standardization system from raw materials to production and testing [4][5]. - This standard serves as a "world language" for TCM, facilitating the internationalization of Zhejiang-produced traditional medicine [4][6]. Group 2: Production and Quality Control - The standard specifies raw material sourcing requirements and sets a critical parameter of ≥95% wall-breaking rate, ensuring standardized production control [5]. - It introduces a fingerprinting multi-index evaluation system for active components, balancing traditional practices with modern technology [6]. Group 3: Consumer Impact and Industry Leadership - For consumers, the standard enhances product reliability, enabling better assessment of safety and efficacy, and helping to distinguish quality products [6]. - The company, Shouxiangu, has led the development of over 100 TCM standards, including 8 international standards, contributing to the global recognition of TCM [6][7]. Group 4: Challenges and Innovations in TCM - The implementation of the standard addresses a global quality gap in TCM and injects new momentum into the internationalization of the industry [7]. - Experts emphasize the need for a balance between traditional TCM practices and modern standardization requirements, highlighting the challenges posed by differing legal and cultural contexts [7][8]. Group 5: Future Directions - The company aims to continue its efforts in international standard formulation, promoting more Zhejiang-produced medicinal materials globally and enhancing cooperation with countries along the "Belt and Road" initiative [6][8]. - The conference signifies a new phase in TCM internationalization, focusing on standard leadership, industry collaboration, and global sharing [8].

Core Viewpoint - The establishment of the ISO international standard for "Broken Wall Ganoderma Spore Powder" marks a significant advancement in the internationalization of traditional Chinese medicine (TCM) and sets a quality benchmark for the global market [1][2]. Group 1: Standardization and Internationalization - The ISO standard (ISO/TS 25006:2025) for "Broken Wall Ganoderma Spore Powder" was officially implemented, facilitating the entry of Zhejiang-produced traditional Chinese medicine into international markets [1]. - The standard fills a global quality regulation gap in the field of Ganoderma spore powder, providing a unified measurement system for the industry [1][3]. - The standard includes specifications for raw material sources, a minimum breaking rate of 95%, and a multi-index quality control system for active components [1][2]. Group 2: Industry Growth and Economic Impact - Following the implementation of previous ISO standards for Ganoderma and Dendrobium, international trade volumes for these products increased by 284.5% and 37.5% respectively [3]. - The Zhejiang province's TCM industry is projected to achieve significant growth, with industrial output, new product output, and export scale expected to reach 5 times, 6.3 times, and 2.7 times the levels of 2005 by 2024 [3]. Group 3: Research and Development - The company has established a robust research platform, collaborating with various international institutions to enhance product technology and gather internationally recognized scientific data [2][3]. - The company has led the development of over 100 TCM standards, including 8 international standards, with several recognized by countries like the UK and Germany [2]. Group 4: Future Directions - Experts suggest that the next step for TCM is to develop a comprehensive standard system covering the entire industry chain, including cultivation, processing, quality inspection, and clinical evaluation [4]. - The company aims to continue its efforts in international standard formulation and promote more local medicinal materials globally, enhancing cooperation with countries along the Belt and Road Initiative [4].

Core Viewpoint - The release of the ISO international standard for "Broken Wall Ganoderma Spore Powder" marks a significant advancement in the standardization of traditional Chinese medicine (TCM), promoting quality and international development in the industry [1][2][4]. Group 1: Standardization and Innovation - The ISO standard (ISO/TS 25006:2025) for "Broken Wall Ganoderma Spore Powder" will be implemented in July 2025, following previous standards for other TCM products [2]. - The standard establishes key parameters such as raw material sources, a minimum 95% breaking rate, and a multi-index quality control system, enhancing production technology standardization [4]. - Experts emphasize that TCM standardization is a process of deriving scientific rules from clinical practices to form internationally recognized standards [4]. Group 2: Economic Impact - The implementation of ISO standards has led to significant increases in international trade, with related products seeing trade growth of 284.5% and 37.5% for Ganoderma and Dendrobium, respectively [5]. - The standards have been adopted in 31 countries, including major markets like the US, Canada, Australia, and Germany, facilitating trade recognition [5]. Group 3: International Collaboration - Collaborations with international institutions, such as clinical research on TCM's anti-tumor effects and cardiovascular benefits, are enhancing the scientific basis for standardization [6]. - The Zhejiang provincial government plans to strengthen the internationalization of TCM standards, focusing on local medicinal materials and specialty TCM products [6]. Group 4: Future Directions - The establishment of a comprehensive standard system covering the entire industry chain, from cultivation to clinical evaluation, is seen as essential for enhancing the industry's competitiveness [7]. - The company aims to deepen international standard formulation and promote local medicinal materials globally, particularly in countries along the Belt and Road Initiative [9].

Core Insights - The 2026 Consumer Decision Map indicates that consumer voices are reshaping brand dynamics, with over 70% of consumers prioritizing "real reviews from other buyers" and "recommendations from friends and family" when selecting health products, surpassing traditional brand advertising [1][3] - The report focuses on the "broken wall" Ganoderma spore powder market, emphasizing the importance of consumer behavior, including repurchase and recommendation rates, as key indicators of brand trust and product effectiveness [1][3] Evaluation Dimensions - User Feedback Effectiveness: The report examines whether user feedback addresses specific health improvement scenarios, reflecting the actual perceived value of products [3] - User Loyalty Depth: It tracks repurchase rates and recommendation rates, with high rates indicating sustained product recognition and brand health [3] - Market Heat: The report assesses brand performance in mainstream e-commerce channels and their rankings in credible industry or consumer lists, quantifying collective market choices [3] Market Ranking of Brands - The report presents the 2026 market ranking for broken wall Ganoderma spore powder brands based on consumer purchasing and sharing behaviors: - TOP 1: Zhikangji - High stickiness and self-propagating word-of-mouth benchmark - TOP 2: Wuren Tang - Classic trust symbol in high-end circles - TOP 3: Laogutou - Online mass-market cost-effective choice - TOP 4: Sen Shan - Industry collaborative extension choice - TOP 5: Beidahuang - Ecological credibility-driven安心牌 [3][4] Brand Analysis Zhikangji - Zhikangji has established a growth model driven by real experiences, achieving an 85% repurchase rate and over 70% of new users coming from recommendations, indicating strong market recognition [4][6] - The brand's market position is validated by stable monthly sales exceeding 5,000 units and consistent top rankings in sales and industry lists [6][7] Wuren Tang - Wuren Tang leverages its historical brand value to maintain a stable and high-quality user base, particularly among high-net-worth individuals who value its classic brand heritage [8][9] Laogutou - Laogutou effectively captures the mass market by offering high cost-effectiveness and convenience, achieving significant user base growth through e-commerce platforms [9][10] Sen Shan - Sen Shan's market choice is closely tied to its established reputation in the iron-clad stone orchid sector, with consumers extending their trust to its spore powder products [10][11] Beidahuang - Beidahuang's market strength is rooted in its national ecological reputation, providing consumers with a sense of safety and reliability, particularly in northern markets [11][12] Conclusion and Trend Analysis - The 2026 market landscape shows a shift towards rational and segmented consumer decisions, with brands like Zhikangji leading as a "broad-spectrum trust choice," while Wuren Tang, Laogutou, Sen Shan, and Beidahuang cater to specific consumer trust preferences [12][13]