农业+文旅

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成都发布15条“农业+”特色趣游线路
Xin Hua Cai Jing· 2025-09-23 04:26
新华财经成都9月23日电(记者袁波)在2025年中国农民丰收节到来之际,成都市农业农村局发布《秋 韵满蓉迎丰收——成都乡村丰收节全景趣游指南》,共推介15条特色"农业+"文旅线路,覆盖平原智慧 农业、山地特色采摘、川西林盘休闲、古城民俗体验、亲子科普游乐等多元场景。 据介绍,线路共分为"采鲜实·品丰收本味、宿乡野·醉丰收夜韵、品文化·寻丰收底蕴、带娃游·享丰收童 趣、享闲趣·览丰收全景"等五大类。 "品文化·寻丰收底蕴"类线路,深度挖掘丰收文化根脉,可体验邛窑非遗、东林蒜稻农耕、古城文脉 等,感受农耕文化传承之美。 "带娃游·享丰收童趣"类线路,通过行走都江堰市川西音乐林盘、东部新区石盘街道郭家祠村露营广 场、邛崃市茶兰林盘、青白江区城厢古城等农文旅景区景点,定制亲子丰收课堂,可摘果、玩无人机、 做手工,让孩子在快乐中学农事。 "采鲜实·品丰收本味"类线路,聚焦大邑丰收节主会场,采崇州牛尾笋、都江堰猕猴桃、龙泉驿葡萄 等,尝秋实鲜味。 "宿乡野·醉丰收夜韵"类线路,聚焦大邑县蜀酒文化园、邛崃市中国酒村等地蜀酒秋酿,到新都区白家 林盘等地望青来星空露营,让秋梦浸满稻香酒香。 "享闲趣·览丰收全景"类线路,立足天 ...
“妙选银川”农产品促消费活动举行
Sou Hu Cai Jing· 2025-08-23 15:08
Core Viewpoint - The "Miao Xuan Yinchuan" agricultural product promotion event aims to enhance consumer engagement and showcase the region's agricultural strengths, leveraging the recognition of Yinchuan as one of China's top ten ecological food cities [2]. Group 1: Event Overview - The event is part of the "Buy in China · Love Ningxia" initiative and marks the launch of a series of economic activities in Yinchuan [1]. - The "Miao Xuan Yinchuan" brand has been recognized as a public brand for ecological agricultural products, highlighting the region's agricultural development achievements [2]. Group 2: Consumer Engagement - The event featured a bustling exhibition area with 20 agricultural enterprises and cooperatives, showcasing a variety of high-quality products such as goji berries, fresh fruits, and prepared dishes [2]. - Interactive games, such as "roll the dice to win agricultural products," attracted families and created a lively atmosphere [2]. Group 3: Product Sampling and Sales - The product tasting area was particularly popular, with items like beef jerky and spicy rabbit meat drawing significant interest, leading to immediate purchases from consumers [4]. - The Yinchuan Agricultural and Rural Bureau set up a special area featuring high-quality agricultural products that had previously appeared at international exhibitions, enhancing local visibility [4]. Group 4: Strategic Development - The event not only promoted the "Miao Xuan Yinchuan" brand but also explored the integration of agriculture with cultural tourism and commerce, paving the way for future development [4].
解码未来农场:农业+文旅的价值闭环与城乡共振
Jing Ji Guan Cha Bao· 2025-05-18 11:19
Group 1 - The integration of agriculture and cultural tourism is becoming a significant path for the layout of the entire agricultural industry chain, with a focus on modernizing agriculture and promoting collaborative development with the cultural tourism industry as a key task outlined in the 2025 Central Document No. 1 [1] - Urban investment companies are leveraging policy benefits and resource integration advantages to extend the "planting-processing-cultural tourism" full industry chain, achieving agricultural efficiency and urban-rural coordinated development through various projects [2][3] - The rural tourism market is projected to exceed 900 billion yuan by 2024, with a significant portion of the consumer base being younger generations, indicating a shift towards "light travel + deep experience" as mainstream demand [2] Group 2 - Urban investment companies possess unique advantages in integrating resources across the entire industry chain, with successful projects demonstrating significant value addition and consumer engagement [3] - The challenges faced by the "agriculture + cultural tourism" sector include homogenization of offerings and compliance with land use and ecological protection regulations, which are critical for sustainable development [4][5] - Innovative operational models, such as light asset operations and community involvement in land management, are emerging as key strategies to enhance project viability and reduce operational risks [7][8] Group 3 - The development of "agriculture + cultural tourism" is seen as a new support for rural construction, driven by policy empowerment, technological advancement, and innovative models, aiming for sustainable paths that enhance ecological beauty, industrial prosperity, and community wealth [8]