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成都发布15条“农业+”特色趣游线路
Xin Hua Cai Jing· 2025-09-23 04:26
新华财经成都9月23日电(记者袁波)在2025年中国农民丰收节到来之际,成都市农业农村局发布《秋 韵满蓉迎丰收——成都乡村丰收节全景趣游指南》,共推介15条特色"农业+"文旅线路,覆盖平原智慧 农业、山地特色采摘、川西林盘休闲、古城民俗体验、亲子科普游乐等多元场景。 据介绍,线路共分为"采鲜实·品丰收本味、宿乡野·醉丰收夜韵、品文化·寻丰收底蕴、带娃游·享丰收童 趣、享闲趣·览丰收全景"等五大类。 "品文化·寻丰收底蕴"类线路,深度挖掘丰收文化根脉,可体验邛窑非遗、东林蒜稻农耕、古城文脉 等,感受农耕文化传承之美。 "带娃游·享丰收童趣"类线路,通过行走都江堰市川西音乐林盘、东部新区石盘街道郭家祠村露营广 场、邛崃市茶兰林盘、青白江区城厢古城等农文旅景区景点,定制亲子丰收课堂,可摘果、玩无人机、 做手工,让孩子在快乐中学农事。 "采鲜实·品丰收本味"类线路,聚焦大邑丰收节主会场,采崇州牛尾笋、都江堰猕猴桃、龙泉驿葡萄 等,尝秋实鲜味。 "宿乡野·醉丰收夜韵"类线路,聚焦大邑县蜀酒文化园、邛崃市中国酒村等地蜀酒秋酿,到新都区白家 林盘等地望青来星空露营,让秋梦浸满稻香酒香。 "享闲趣·览丰收全景"类线路,立足天 ...
财经聚焦丨今年中国农民丰收节金秋消费季,有何新看点?
Xin Hua Wang· 2025-09-22 14:47
Core Viewpoint - The article highlights the vibrant consumption scene during the harvest festival, showcasing the potential of urban and rural markets through various agricultural products and cultural experiences [1][2][4]. Group 1: Agricultural Products and Market Trends - The "Golden Autumn Consumption Season" is a key event celebrating agricultural harvests, running from early September to the end of November, with a theme of "Celebrating Agricultural Harvest, Enjoying a Better Life" [2][4]. - In Shandong, the daily sales volume of seafood reached 100,000 jin (approximately 50,000 kg) during this consumption season, driven by the seasonal demand and the opening of the sea [2]. - Data from Douyin indicates that from September 10 to 19, over 120 million orders of various agricultural products were sold, with a year-on-year increase of 56% in order volume and 47% in transaction value [4]. Group 2: E-commerce and Financial Support - Major e-commerce platforms and financial institutions have launched numerous support measures, including 25 initiatives from six well-known e-commerce platforms and 34 measures from eight financial institutions aimed at assisting farmers [4]. - The integration of online and offline sales models has provided consumers with diverse choices and revitalized the market, as noted by experts [4]. Group 3: Consumer Demographics and Preferences - There is a growing interest among young consumers in "earthy and beautiful" products, with many young people participating in the consumption season, facilitated by e-commerce and logistics developments [5][6]. - Young consumers prefer online platforms for purchasing agricultural products, with a notable increase in participation from university students [6]. Group 4: Challenges and Solutions in Agricultural Sales - Despite the booming sales, challenges such as inadequate cold chain logistics and market saturation in e-commerce are highlighted, necessitating improvements in infrastructure and technology [7][9]. - Local governments are taking initiatives to enhance the sales channels for agricultural products, such as setting up direct sales points and promoting rural e-commerce [9].
四川推进文旅产业全域全业态发展 “百业+”共绘文旅新前景
Si Chuan Ri Bao· 2025-08-17 00:45
Group 1 - The core viewpoint emphasizes the integration of cultural tourism with various industries in Sichuan, aiming for a comprehensive development strategy that enhances both sectors [1][3][7] - Sichuan's cultural tourism market is evolving, facing challenges in both demand and supply, necessitating a broader approach that includes elements like commerce, health, and education [3][6] - The provincial government is promoting a dual approach of "cultural tourism + various industries" and "various industries + cultural tourism" to create a more diversified and collaborative development path [7][8] Group 2 - Leshan city has successfully combined its culinary offerings with tourism, achieving a restaurant revenue of 11.189 billion and welcoming over 100 million visitors in 2024 [2] - Yibin has established 60 educational tourism bases, attracting over 700,000 visitors and generating more than 40 million in revenue in 2024 [6] - The integration of cultural tourism with the liquor industry in Luzhou has led to the development of a comprehensive liquor industry park, enhancing the cultural tourism experience [8][9] Group 3 - The city of Ziyang aims to enhance its tourism appeal by integrating existing resources and creating new attractions, such as the digital display center for Anju Stone Carvings [5][6] - The establishment of a management system for outdoor sports in the Hailuo Valley reflects the growing trend of combining outdoor activities with tourism [9] - The ongoing reforms in the management of the Giant Panda National Park are expected to streamline operations and create new opportunities for cultural tourism development [9]
聚象生活拟定上市利用先进农业技术和管理模式打造专业项目
Jiang Nan Shi Bao· 2025-06-18 11:08
Core Insights - The core viewpoint of the articles is that 聚象生活 is revitalizing rural development through an innovative shared farm model, integrating traditional agritourism with cultural and leisure experiences to enhance the rural economy and community engagement [1][2]. Agricultural Development - 聚象生活's shared farm project combines traditional agritourism with modern tourism demands, creating a comprehensive platform that includes agricultural production, cultural experiences, and leisure tourism [1]. - The company utilizes advanced agricultural technologies and management practices to modernize and scale production, allowing members to participate in planting and harvesting while learning about the latest agricultural technologies [1]. Cultural Experience - Each shared farm deeply explores local folklore and historical narratives, hosting cultural activities and traditional craft demonstrations to immerse visitors in rural culture [1]. - This approach not only enriches the travel experience for visitors but also enhances the cultural soft power of rural areas [1]. Leisure Tourism - 聚象生活 offers a variety of leisure tourism projects, including rural homestays, outdoor activities, and family-friendly parks, providing visitors with a tranquil escape from urban life [2]. - These tourism initiatives cater to diverse visitor needs and contribute to local employment, thereby promoting rural economic development [2]. Impact on Rural Revitalization - The shared farm model positively impacts rural revitalization by increasing farmers' incomes and improving the living standards of rural residents [2]. - It attracts young people back to their hometowns for entrepreneurship, injecting new talent and vitality into rural development [2]. - This model also aids in the protection and transmission of rural culture, promoting sustainable development in rural areas [2].
镜观·回响|海南:用文化激活发展深层动能
Xin Hua She· 2025-06-07 07:08
Core Viewpoint - The article emphasizes the integration of cultural heritage and modern development in Hainan, showcasing how traditional crafts and performances are revitalized and promoted on both national and international stages [1][4][5]. Cultural Heritage and Development - The traditional craft of Li brocade, recognized as a "living fossil" in Chinese textile history, has been passed down for over 3,000 years and was included in UNESCO's list of intangible cultural heritage in 2024 [7]. - The dynamic transmission of Li brocade has led to its international recognition, with fashion collections featuring Li elements showcased in Paris in 2024 [9]. Performing Arts and Education - Qiong opera, with a history of over 300 years, has been actively promoted in schools through initiatives like "Qiong opera enters campus," enhancing its transmission and innovation [10]. - Community performances of Qiong opera have been organized to engage local audiences and promote cultural appreciation [12]. Tourism and Cultural Integration - Hainan's tourism strategy focuses on integrating cultural resources with natural endowments, fostering rural revitalization through agricultural and tourism synergies [12][14]. - The province has seen a significant increase in tourist numbers, with over 97.2 million visitors in 2024, reflecting a 8% year-on-year growth, and a notable rise in international visitors by 115.6% [27]. Economic Impact - The tourism sector in Hainan has contributed to local economic growth, with total tourism expenditure exceeding 204 billion yuan in 2024, marking a 12.5% increase from the previous year [27]. - The "tourism plus" model has empowered rural revitalization, enhancing employment opportunities and local industry development [21].