记者 束涵 二十年前，一项覆盖上海九个涉农区、面向千户家庭的农业调研，曾留下一个令人心绪难平的追 问：当老一辈农人逐渐老去，将来谁来种地？ 当下，在上海的田间地头，一股农业新力量正在崛起：他们中有告别"格子间"的白领精英，有接过 父辈锄头的"农N代"，也有带着国际视野的海归学子，尽管背景多元，却共同拥有一个身份——"新农 人"。最新调研显示，上海新农人群体规模逐年攀升，"85后"占比超三成，呈现出年轻化、高学历、专 业化、融合化的鲜明特质。 乡村振兴，关键在人。"在中国式现代化进程中，这些新时代的'种地人'，正以新身份打破城乡藩 篱，以新理念重塑农业形态，以新力量赋能乡村振兴，回应'谁来种地、如何种好地'这一时代课题，探 索上海这座超大城市的农业'进化论'。"上海市农业农村委员会党组书记、主任冯志勇表示。 身份重塑 在传统认知中，农业常与"传承固守"深度绑定。上海新农人的崛起，正以身份的多元与流动，打破 这一固有叙事。在市农业农村委的最新调研里，这一群体被定义为具有创新精神、现代经营理念、专业 技能，开展农业或乡村产业生产经营的从业者。 "现在在我们基地干活的农民，平均年龄都超过70岁了。"周瑜向记者坦言，她 ...

暖冬消费季邂逅 五大百亿年货！ 清远新意满满赴 广州之约_南方 +_南方plus 大巡游等活动； 更以春节为契 机，推出餐饮消 费券、购物优惠 等措施，串 联"吃住行游购 娱"消费全链 这个冬天，一股 来自北江之畔的 暖流与香气，将 再次漫溢于珠江 之滨。12月20 日，"天赋风土 自在清远"2025 清远市暖冬消费 季主题系列活动 之"五大百亿过 大年"暨农产品 加工招商项目推 介活动，将在广 州塔广场举行。 2025年11月起， 清远市结合第十 五届全运会赛事 资源，推出"跟 着赛事游清 远"精品线路； 依托广东旅游文 化节主会场优 势，举办温泉嘉 年华、旅游发展 大会、非遗彩街 条，覆盖年末至 春节消费黄金 期。旨在聚 焦"体育+旅游 +文化+消费"深 度融合，通过政 商银企多方协 同，全力打 造"全链条、多 场景、沉浸 式"的暖冬消费 新体验。本 次"五大百亿过 大年"暨农产品 加工招商项目推 介活动，正是清 远市暖冬消费季 主题系列活动的 组成部分之一。 据介绍，本次活 动汇聚政府、行 业、企业、金融 及媒体多方力 量，以"暖冬消 费季"为核心脉 络，创新采用"1 个主场+3大板块 +N个延展场 景 ...

Core Insights - The "shared garden" concept in Hangzhou has gained significant popularity, with 408 plots rented out within 20 days, indicating a strong demand for urban farming experiences [3][4] - The initiative targets urban residents, particularly young professionals and families, who seek a connection to nature and a sense of community through gardening [4][5] Group 1: Market Demand - The "shared garden" attracts 300 to 400 visitors on weekdays and 800 to 1,000 on weekends, showcasing its appeal to the local community [3] - The annual rental fee for a 32-square-meter plot is 988 yuan, with a discounted rate of 788 yuan for a three-year lease, making it an affordable option for urban dwellers [3] Group 2: User Demographics - Users of the "shared garden" include young families and retirees, with activities focused on educating children about nature and food production [4] - The initiative has fostered a supportive community among renters, who share gardening tips and experiences through a dedicated group [4] Group 3: Future Development - Currently, the "shared garden" represents only 10% of the overall project by Hangzhou Gengdu Garden Agricultural Technology Co., Ltd., indicating potential for expansion [5] - Future plans include developing more comprehensive agritourism projects, such as strawberry picking and fishing, to enhance the urban farming experience [5]

盘活闲置资产引来"新村民" 陕西西安推动田园认养农业 "我每年花680元认养一分地，周末带着孩子来种种菜，既锻炼身体，也让孩子亲近自然。"在西安从事 IT行业的李先生告诉记者，他去年认养了一块地，如今已成为全家周末的"打卡地"。四皓村合作社负责 人介绍，项目设置多种认养方式。有的适合喜欢亲力亲为的都市人群，有的则由合作社代种代管，认养 人只需定期收货，便可满足自己的"田园梦"。 中新网西安11月21日电 (杨英琦 党田野)在西安市长安区太乙宫街道四皓村，一片片整齐划一的田园 里，农作物长势喜人。与众不同的是，这些田地并非由当地村民独自耕种，而是由来自西安乃至周边城 市的"新村民"认养打理。他们通过手机远程查看作物长势，周末驱车前来浇水施肥，体验"采菊东篱 下"的田园生活。 为提升体验感，合作社免费提供农具，配备专业"田园管家"提供技术指导，并安装智能云监控系统，建 立专属微信群，实现"地块动态随时看、生长问题及时答"，让认养者轻松享受无公害农产品与农耕乐 趣。 图为"认养田园"项目成为年轻父母开展亲子劳动教育的优选目的地。(资料图)西安市长安区供图 项目自2022年4月首期推出20亩土地以来，市场反响远超预期 ...

Group 1 - The first Youth Agricultural Innovators Competition in Xiaoshan District showcased 43 projects across 14 sectors, including agricultural technology, tourism, and cultural innovation, highlighting the diverse vitality and potential of rural entrepreneurship [2][3] - 15 projects were selected for the final presentation, focusing on cutting-edge technology and cultural heritage, demonstrating the innovative spirit in rural areas [2] - Entrepreneur Zhou Xiaoqi has been actively involved in rural practices and is working on branding local specialty tomatoes through the "Tomato Wow" brand, emphasizing the collaborative development model of "government, enterprises, villages, and farmers" in the region [3] Group 2 - The "Xie Jing'an Rural Dreamer" program has successfully supported eight initial entrepreneurial projects, including those focused on soft-packaged pure water and standardized production for local farmers, showcasing the program's impact on rural revitalization [3][4] - Xiaoshan District and Puyang Town are committed to providing comprehensive support for project implementation, including talent recognition and financial subsidies, to facilitate the growth of youth entrepreneurs [4] - A special financial support of 10 million yuan has been allocated by Xiaoshan Rural Commercial Bank to assist young agricultural innovators in their development [4]

Group 1 - The core viewpoint of the article highlights the rapid growth of the prepared food market in China, which has reached a scale of 516.5 billion yuan in 2023 and is expected to exceed 1 trillion yuan by 2026, indicating a significant transformation in dining habits driven by modern industrial civilization [6][5][4] - The article discusses the dual nature of food additives in prepared dishes, which are seen as both a concern for consumers and a crucial component in the evolution of the food industry [7][5] - The prepared food sector is undergoing a transformation that reflects broader changes in consumer preferences and the food supply chain, with food additives playing a complex role in balancing taste and health [6][7] Group 2 - The article emphasizes the importance of modernizing agriculture into a large-scale industry, with various regions in Guangdong province focusing on rural revitalization and the integration of agriculture with tourism and local specialties [10][12][15] - Specific initiatives are mentioned, such as the promotion of local products and the development of a modern industrial system through government and enterprise cooperation [13][14] - The article also highlights the significance of brand value in the agricultural sector, with a focus on identifying and promoting strong agricultural brands amid competitive market pressures [43][44]

Core Insights - The article highlights the successful integration of agriculture, tourism, and community services in Dafuku Village, leading to increased income and improved quality of life for residents [1][4][5] Agricultural Development - Dafuku Village has 2,850 acres of arable land primarily used for rice and wheat rotation, with a focus on high-efficiency agriculture and facility farming [4] - The village has established a 400-acre watermelon greenhouse and 100 acres each of grape and peach orchards, contributing significantly to local income [4] - The village's agricultural initiatives have attracted over 10,000 tourists annually, enhancing its status as a leisure destination for nearby urban residents [4] Economic Impact - The village's collective economic income reached 3.52 million yuan in 2024, with per capita income for villagers at 29,000 yuan [5] - The integration of various industries has generated an annual income of 300,000 to 400,000 yuan from seasonal fruit picking and other activities [3] Community Services - The village has established a "Happiness Center" providing services for the elderly, including affordable meals and health consultations [6][7] - A total of 632 residents aged 60 and above benefit from various support services, including free health check-ups and birthday celebrations for seniors [7][8] Youth Engagement - Dafuku Village organizes interest classes for left-behind children during school breaks, with participation from university students and retired teachers [8] - The village has implemented infrastructure improvements, including sports events and facilities, to enhance community engagement and well-being [8]

Core Insights - The Italian Sicily region government has launched a new funding program totaling €40 million aimed at encouraging local agricultural businesses to diversify their operations and promote economic growth and sustainable development in rural areas, while also addressing rural population decline [1] Funding Program Details - The funding program supports the creation and development of agricultural tourism, social agriculture, and educational activities [1] - Small enterprises can receive a subsidy of 60% of their investment, medium enterprises 50%, and large enterprises 40% [1] - The funds will be used to support the establishment of new agricultural tourism projects, expansion of existing businesses, or diversification of products and services [1] Target Beneficiaries - The beneficiaries of this program include individual or joint agricultural operators, excluding those solely engaged in forestry or aquaculture [1]

Core Viewpoint - Chengdu's Agricultural and Rural Bureau has launched a comprehensive tourism guide for the upcoming 2025 Chinese Farmers' Harvest Festival, promoting 15 unique "Agriculture+" cultural tourism routes that encompass various agricultural and cultural experiences [1][2]. Group 1: Tourism Routes Overview - The routes are categorized into five main themes: "Harvest Tasting," "Nighttime Harvest Experience," "Cultural Exploration," "Family Fun," and "Leisurely Scenic Views" [1]. - "Harvest Tasting" routes focus on the main venue of the Dayi Harvest Festival, featuring local produce such as Chongzhou bamboo shoots, Dujiangyan kiwifruit, and Longquanyuan grapes [1]. - "Nighttime Harvest Experience" routes highlight local wine culture, including visits to the Dayi County Shu Wine Cultural Park and stargazing camping in Xin Du District [1]. - "Cultural Exploration" routes delve into the roots of harvest culture, offering experiences related to traditional farming practices and local heritage [1]. - "Family Fun" routes provide interactive learning opportunities for children through activities like fruit picking, drone flying, and crafts in various agricultural and cultural tourism sites [1]. Group 2: Scenic Highlights - "Leisurely Scenic Views" routes showcase the picturesque landscapes of Chengdu's rural areas, including the Tianfu New Area's colorful countryside gallery and other scenic spots in the region [2].

Core Viewpoint - The article highlights the vibrant consumption scene during the harvest festival, showcasing the potential of urban and rural markets through various agricultural products and cultural experiences [1][2][4]. Group 1: Agricultural Products and Market Trends - The "Golden Autumn Consumption Season" is a key event celebrating agricultural harvests, running from early September to the end of November, with a theme of "Celebrating Agricultural Harvest, Enjoying a Better Life" [2][4]. - In Shandong, the daily sales volume of seafood reached 100,000 jin (approximately 50,000 kg) during this consumption season, driven by the seasonal demand and the opening of the sea [2]. - Data from Douyin indicates that from September 10 to 19, over 120 million orders of various agricultural products were sold, with a year-on-year increase of 56% in order volume and 47% in transaction value [4]. Group 2: E-commerce and Financial Support - Major e-commerce platforms and financial institutions have launched numerous support measures, including 25 initiatives from six well-known e-commerce platforms and 34 measures from eight financial institutions aimed at assisting farmers [4]. - The integration of online and offline sales models has provided consumers with diverse choices and revitalized the market, as noted by experts [4]. Group 3: Consumer Demographics and Preferences - There is a growing interest among young consumers in "earthy and beautiful" products, with many young people participating in the consumption season, facilitated by e-commerce and logistics developments [5][6]. - Young consumers prefer online platforms for purchasing agricultural products, with a notable increase in participation from university students [6]. Group 4: Challenges and Solutions in Agricultural Sales - Despite the booming sales, challenges such as inadequate cold chain logistics and market saturation in e-commerce are highlighted, necessitating improvements in infrastructure and technology [7][9]. - Local governments are taking initiatives to enhance the sales channels for agricultural products, such as setting up direct sales points and promoting rural e-commerce [9].