本报记者 周尚伃 12月2日，《证券日报》记者从券商处获悉，上交所、深交所于近日向机构下发了10月份券商经纪业务 ETF（交易型开放式指数基金）成交额等关键运营数据。 而ETF市场的活跃与稳定，离不开做市商体系的深度赋能。10月份，基金做市商服务的覆盖范围与效能 持续提升，为市场注入了稳定的流动性。 截至10月末，上交所基金市场共有主做市商21家，一般做市商12家，共为822只基金产品提供流动性服 务，较9月份增加10只，其中798只基金获得主流动性服务；有做市商的ETF为758只，占全部ETF的 98%。在做市服务规模上，头部券商的引领地位凸显，中信证券以646只的做市服务数量位居首位，广 发证券紧随其后覆盖634只，华泰证券则以518只的服务规模位列第三。在深交所基金市场中，共有流动 性服务商28家为ETF产品提供流动性服务，覆盖股票ETF（单市场、跨市场、跨境）、债券ETF、商品 ETF、货币ETF等各种类型。 针对做市商业务发展，余丰慧表示，在做市方面，券商应持续提升ETF做市报价的质量与效率，为市场 提供流动性，优化投资者的交易体验。此外，券商还可以在向"产品+服务"模式转型方面积极探索，通 过整合 ...

Core Insights - The brokerage business remains a focal point for the market, with the average commission rate across the industry currently around 0.02% [1] - The downward pressure on commission rates has led brokerages to adopt a "volume compensates for price" strategy to achieve short-term performance growth while accelerating the transition towards wealth management and other areas for long-term development [1] Commission Rate Decline - The decline in commission rates is a long-term trend in the brokerage business, with the average commission rate for A-shares in Shanghai dropping to 0.0192% in October, a 2.5% decrease from the previous month and significantly lower than last year's average of 0.024% [2] - Nationwide, the average commission rate for brokerage businesses is projected to be 0.024% in 2024, down from 0.0215% in the first half of this year, indicating a continued downward trend [3] Revenue Growth and Market Activity - Despite the declining commission rates, high market transaction volumes have supported brokerage revenue, with net income from brokerage businesses increasing by 48.22% year-on-year in the first half of the year [3] - Listed brokerages have shown even stronger performance, with net income from brokerage services rising by 74.64% year-on-year in the first three quarters, highlighting their advantages in client resources and service capabilities [3] Challenges and Strategic Shifts - The "volume compensates for price" strategy faces uncertainties, as some brokerages are beginning to see commission rates rebound after years of competition [4] - Brokerages are exploring various strategies to reduce reliance on transaction volumes, including enhancing app user experience, leveraging new media for customer acquisition, and transitioning from transaction-based to profit-sharing commission models [4] Business Transformation Acceleration - Regulatory bodies are encouraging financial institutions to focus on customer-centric services, emphasizing the need for brokerages to enhance their professional capabilities and service quality [5] - The competition in brokerage services is shifting towards specialized wealth management, asset allocation capabilities, and overall customer service experience [6] Future Outlook - Analysts predict that various new funds will continue to flow into the capital markets, supporting the brokerage business, with leading brokerages benefiting more due to their higher market share in equity funds [7] - The shift towards public domain traffic for customer acquisition and innovations in AI technology are expected to create new opportunities for wealth management services [7]

Core Insights - The ETF market in September continued to show high activity and growth, with significant increases in total market value and trading volume for both Shanghai and Shenzhen stock exchanges [1][2] Market Overview - As of the end of September, the total market value of ETFs in the Shanghai market surpassed 4 trillion yuan, while in Shenzhen, it exceeded 1.6 trillion yuan, indicating a notable increase in market size and liquidity [1][2] - The total number of ETF products reached 760 in Shanghai and 555 in Shenzhen, with cumulative trading amounts of 75,383.12 billion yuan and 27,674.53 billion yuan respectively for the month [2] Competitive Landscape - The competition among leading brokerages in the ETF space has intensified, with CITIC Securities leading the market with an 11.24% share, closely followed by Huatai Securities at 11.09% [2] - The market concentration remains high, with the top three brokerages (CITIC, Huatai, and Guotai Junan) forming a core competitive group, while the second tier, including Huabao Securities, Dongfang Securities, and China Galaxy, also showed strong performance with market shares exceeding 4% [2] Long-term Strength Indicators - In terms of ETF holding scale, China Galaxy leads with a 22.75% market share, followed by Shenwan Hongyuan at 16.74% and Guotai Junan at 8.04% [3] Niche Market Strategies - Smaller brokerages have demonstrated competitive strength in niche markets through deep operational capabilities and targeted internet strategies [4] - In Shanghai, Huabao Securities' Dongda Ming Road branch led with a 4.72% share of trading volume, while CITIC and Dongfang Securities also performed well [4] Client Engagement - The number of ETF trading accounts reflects differentiated competition, with Huatai Securities holding a 10.29% market share, followed by Dongfang Wealth at 9.94% and Guotai Junan at 6.24% [5] - The ETF business is seen as a crucial area for transformation in brokerage services, emphasizing the need for product development, trading service optimization, and investor education [6]

上海证券交易所和深圳证券交易所近日分别在行业内部通报最新一期基金市场数据。截至9月末，沪市 ETF共760只，总市值为40003.11亿元；深市ETF共555只，总市值为16255.16亿元。沪深两市ETF总规模 已突破5.6万亿元，展现出强劲的增长势头。从券商经纪业务角度看，ETF业务竞争格局呈现出显著 的"马太效应"。业内人士认为，ETF业务已成为券商经纪业务转型的核心引擎，不仅贡献可观的交易和 保有量收入，也带动财富管理、机构服务、做市交易等多条业务线协同发展，其战略价值在业内已形成 共识。(中国证券报) ...

Core Insights - The ETF market in Shanghai and Shenzhen has shown strong growth, with total market size exceeding 5.6 trillion yuan as of the end of September [1][2] - The competition landscape among brokerage firms in the ETF business is stabilizing, with leading firms maintaining their positions [2][3] - ETF business is recognized as a core engine for the transformation of brokerage firms, contributing significantly to various revenue streams [1][4] Market Overview - As of September, there are 760 ETFs in Shanghai with a total market value of 40,003.11 billion yuan, and 555 ETFs in Shenzhen with a total market value of 16,255.16 billion yuan, reflecting a 7.65% increase [1] - The total asset management scale of funds in Shanghai is 40,881.95 billion yuan, while in Shenzhen it is 16,638.58 billion yuan [1] Brokerage Performance - In September, the top five brokerage firms by trading volume in Shanghai's ETF market were CITIC Securities, Huatai Securities, Guotai Junan, Huabao Securities, and Dongfang Securities, with market shares of 11.24%, 11.09%, 9.45%, 6.46%, and 5.92% respectively [2] - In Shenzhen, the leading firms were Northeast Securities, Dongfang Wealth, Dongfang Securities, Dongwu Securities, and Founder Securities, maintaining the same ranking as the previous month [2] Strategic Importance of ETF Business - The ETF business is crucial for the wealth management transformation of brokerage firms, aligning with the shift from "sell-side sales" to "buy-side advisory" [3][4] - It serves as a key source of diversified income for brokerages, linking various business lines such as custody, settlement, and market-making [4] - ETFs attract both retail and institutional investors, helping brokerages integrate their retail and institutional services [4] Future Outlook - The competition in the ETF business is expected to become more intense, focusing on comprehensive service capabilities and strategic foresight [4] - With regulatory encouragement for long-term investments and the emergence of innovative products, brokerages need to prepare for new opportunities [4]

【导读】中山证券、西南证券收"罚单" 近年来，随着 "获客"难度加大，券商经纪业务部门也加大了和银行、线上直播平台等第三方的合作力度，券商员工违规揽客现象也频繁发生。监管层"重 拳出击"，加大对该类违规行为的查处力度。 9月5日，中山证券合肥分公司被安徽证监局采取了责令改正措施，原因是该分公司存在违规委托第三方进行投资者招揽活动、从业人员管理不到位的问 题。 同时，安徽证监局还对该公司的负责人采取监管谈话措施的决定。 同日，西南证券大连分公司因违规委托银行工作人员进行客户招揽、业务留痕不完整等问题，被大连证监局出具警示函。 据了解，中山证券、西南证券并非个案。此前，已先后有招商证券、华安证券、华龙证券、华西证券等多家券商的分支机构或从业人员，被查出存在委托 第三方揽客的违规动作。 2024年5月，上海证监局披露，经查，国信证券上海东长治路证券营业部在与第三方互联网平台开展合作过程中，存在报酬支付与新开户数量、客户资产 值、佣金等直接挂钩的情形。 天风证券上海龙华中路证券营业部则存在个别员工未经公司审批，注册使用冠营业部名称的自媒体账号，且在该自媒体账号上发布的相关证券佣金收取标 准的信息存在不当内容等问题。 ...

Group 1: Industry Trends - The trend of brokers closing or merging branches is driven by the shift of investor operations online and the goal of cost reduction and efficiency improvement, with 87 branches announced for closure by August 11 this year [1] - As of August 11, 21 brokers have announced the closure of branches, including 8 subsidiaries and 79 branch offices, with Guosen Securities leading with 21 closures [2][4] - The integration and simplification of offline branches are seen as necessary for cost savings and efficiency improvements, marking a shift from rapid expansion through physical locations to a focus on digital transformation [3] Group 2: Brokerage Business Transformation - The continuous optimization of branch layouts is closely linked to the transformation of brokerage business, which is a core part of brokers' operations [4] - In a favorable market environment, brokerage income has significantly increased, with an expected 40% year-on-year growth in net income for the brokerage business in the first half of the year [4] - Brokers are shifting their focus from traditional offline branches to online platforms for customer acquisition, with companies like Guosen Securities emphasizing the importance of digital operations [4][5] Group 3: Future Strategies - Brokers are encouraged to enhance their digital operating systems and improve online customer acquisition capabilities, transitioning branches into comprehensive wealth management centers [5] - The future of brokerage business is expected to accelerate towards a multi-faceted model of "trading services + wealth management + institutional services," with leading brokers leveraging scale and resources [5] - Digitalization and buyer advisory capabilities are anticipated to become the core competitive advantages for brokerage firms [5]