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医美赛道格局再生变,2999元的“平价童颜针”来了 价格战前夜已至?
Feng Huang Wang· 2025-10-03 03:43
近日,国内医美服务平台新氧推出"奇迹童颜3.0-塑缇妍"童颜针(与西宏生物合作获得的定制版产品,为水光型号),其2999元的定价被业内直接冠以"史上 最低价"之称,直接打破了此前万元级的市场均价常态。 相较更早进入市场,大众熟知度更高的玻尿酸(透明质酸钠),首款童颜针于2021年才在国内获批,并自此打开了该产品在医美行业的巨大想象力。 这款曾因定位高端、被戏称为"贵妇快乐水"的医美产品,如今随着越来越多品牌玩家的入局,其过去相对稳固的市场竞争体系或将迎来新一轮重构。而"平 价童颜针"的推出,也意味着童颜针市场已来到"价格战前夜"的关键节点。 九款产品贴身肉搏,市场进入"混战"阶段 资料显示,童颜针属于"医美再生注射剂",这类注射剂是一种以生物刺激性材料为主要成分,可注射到真皮层、皮下组织、筋膜层和肌肉层中,通过刺激人 体自身胶原蛋白的再生,从而起到重塑紧致、美容抗衰作用的皮肤填充剂。 目前全球范围内已上市的医美再生注射剂主要产品的微球粒子主要分为PLLA、PDLLA、PCL和羟基磷灰石四大类,其中,以PLLA、PDLLA为核心成分的 被称为"童颜针"。 据头豹研究院行业报告数据,到2027年,中国医美再生注射 ...
医美“爱马仕”,两万一针
投中网· 2025-09-02 06:33
Core Viewpoint - The article discusses the rapid growth and transformation of the medical beauty industry in China, particularly focusing on the emergence of PLLA-based products like "童颜针" (youthful needle) as a significant market trend, driven by consumer demand for anti-aging solutions and the entry of various pharmaceutical companies and platforms into the market [5][7][25]. Market Overview - The market for regenerative injection agents in China's medical beauty sector is projected to reach 11.52 billion yuan by 2027, with "童颜针" being a key product [6]. - Anti-aging demand is expected to account for 84% of the market by 2024, indicating a shift towards more sophisticated consumer needs [7][12]. Industry Dynamics - The entry of domestic companies like 爱美客, 江苏吴中, and 乐普医疗 into the "童颜针" market reflects a competitive landscape where both pharmaceutical firms and online platforms are vying for market share [7][22]. - The medical beauty industry is experiencing a cyclical adjustment, with some leading companies reporting mixed financial results, highlighting the volatility within the sector [8][21]. Consumer Behavior - The target demographic for "童颜针" primarily includes women aged 30 to 40, but there is a notable increase in interest from younger consumers and men, diversifying the market [11][12]. - Consumers exhibit varied preferences and price sensitivity, with "童颜针" prices ranging from 5,000 to 20,000 yuan, influenced by factors such as product authenticity and practitioner expertise [10][11]. Competitive Landscape - The competitive environment is intensifying, with platforms like 新氧, 京东, and 美团 entering the market, offering lower-priced alternatives that could disrupt traditional pricing structures [18][19]. - The introduction of new pricing strategies by major players may lead to a reshaping of the industry's pricing framework, emphasizing transparency and consumer trust [19]. Financial Performance - Leading companies like 爱美客 reported significant revenue declines, with a 21.59% drop in revenue to 1.299 billion yuan in the first half of 2025, indicating challenges in maintaining growth amidst market fluctuations [21][23]. - In contrast, companies like 锦波生物 have shown robust growth, achieving a 42.43% increase in revenue, highlighting the disparity in performance across the industry [24]. Future Outlook - The rise of "童颜针" symbolizes a broader transformation in the medical beauty industry, reflecting both supply-side innovations and changing consumer preferences [25]. - The industry's ability to navigate cyclical challenges and capitalize on emerging trends will determine the long-term winners in this evolving market [25].
爱美客争夺代理权背后,医美“童颜针”到底有多赚钱?
Nan Fang Du Shi Bao· 2025-08-08 00:20
Core Viewpoint - The dispute over the exclusive agency rights for the "童颜针" (AestheFill) between *ST Suwu and Aimeike highlights the lucrative nature of the medical beauty industry, particularly the significant revenue generated by AestheFill for *ST Suwu, which could be jeopardized by the termination of the agency agreement [1][2][8]. Group 1: Agency Dispute - Aimeike announced the termination of the exclusive distribution agreement for AestheFill, which affects *ST Suwu's subsidiary, Datuo Medical, potentially leading to a loss of significant revenue [2][3]. - The reasons for the termination include alleged violations of the agreement by Datuo Medical and serious legal issues faced by *ST Suwu's executives, which have impacted the reputation of AestheFill in China [3][5]. - *ST Suwu refuted these claims, asserting that there was no transfer of agency rights and that the termination was unjustified, indicating potential legal actions against Aimeike [5][6]. Group 2: Financial Impact - AestheFill contributed over 3 billion yuan in revenue to *ST Suwu within a year, representing a 4000% increase in the medical beauty segment's performance [1][8]. - If the agency agreement is terminated, *ST Suwu anticipates a significant decline in revenue and profit from its medical beauty segment, with AestheFill projected to account for 20.42% of total revenue in 2024 [8][11]. - Aimeike's corresponding product, "濡白天使," has also shown strong performance, with revenues increasing from 385 million yuan in 2021 to 1.216 billion yuan in 2024, indicating robust growth in the medical beauty market [13]. Group 3: Market Dynamics - The medical beauty injection market, particularly for products like AestheFill, is expected to grow rapidly, with projections estimating a market size of 11.52 billion yuan by 2027 and a compound annual growth rate of 54.73% from 2021 to 2025 [9]. - The competition in the "童颜针" market is intensifying, with multiple players entering the space, including products from Aimeike, Korean REGEN, and others, indicating a crowded and competitive landscape [15].
爱美客子公司收回AestheFill代理权 中国市场战略重整
Core Viewpoint - The announcement by Aimeike (300896.SZ) regarding the termination of the exclusive distribution agreement with Dato Medical Devices (Shanghai) Co., Ltd. clarifies the ownership of the AestheFill product distribution rights in mainland China, allowing for potential future sales by REGEN Biotech, Inc. [2][3] Group 1: Company Actions - Aimeike's subsidiary, REGEN Biotech, terminated the exclusive distribution agreement with Dato due to serious violations, including unauthorized transfer of distribution rights [2] - Following the termination, Dato is prohibited from operating as the exclusive distributor for AestheFill in mainland China, and REGEN will not accept any new orders from Dato [2] - Aimeike aims to enhance the AestheFill brand image and market positioning by potentially establishing a direct sales team in China [3] Group 2: Market Context - The global market for regenerative injection fillers is experiencing rapid growth, with a projected annual compound growth rate of over 30% in the next three years due to increasing consumer awareness of anti-aging products [4] - AestheFill has quickly become a leading product in the regenerative injection market, capturing nearly 30% market share in Taiwan [3][4] Group 3: Strategic Implications - The recovery of AestheFill distribution rights is expected to strengthen Aimeike's position in the aesthetic injection market and enhance its global resource integration capabilities [5] - Aimeike's comprehensive integration of AestheFill is anticipated to drive sustainable growth and long-term value creation through technological collaboration and brand revitalization [5]
乐普医疗“童颜针”获批,传统医疗企业为何偏爱医美赛道?
Xin Lang Cai Jing· 2025-06-04 09:32
Core Viewpoint - The approval of Leping Medical's PLLA-based facial filler marks its entry into the dermatology field, expanding its business into the aesthetic medicine sector, which is expected to positively impact the company's growth [1][3]. Company Summary - Leping Medical has received NMPA registration approval for its self-developed PLLA facial filler, known as "童颜针" or "youthful needle," which is designed to stimulate collagen regeneration for skin rejuvenation [1][2]. - The product is characterized by its excellent biocompatibility, biodegradability, and safety, decomposing into carbon dioxide and water within the body [2]. - The company anticipates that this new product will contribute positively to its consumer healthcare business development [3]. Industry Summary - The Chinese aesthetic medicine market, particularly the regenerative injection segment, is projected to reach approximately 11.52 billion RMB by 2027, with a compound annual growth rate (CAGR) of about 31.2% from 2025 to 2027 [4]. - The market for "童颜针" is becoming increasingly competitive, with several products nearing approval, indicating a trend towards more diverse and effective regenerative injection products [4]. - Companies like Jiangsu Wuzhong and Aimeike have already seen significant revenue growth from their aesthetic products, highlighting the strong performance potential in this sector [2][3].
爱美客(300896):收购韩国Regen控股权,打造全球医美龙头
HTSC· 2025-03-12 02:28
证券研究报告 爱美客 (300896 CH) 收购韩国 Regen 控股权,打造全球医 美龙头 | 华泰研究 | | | 公告点评 | | --- | --- | --- | --- | | 2025 年 | 3 月 | 11 日│中国内地 | 化妆品 | 公司今日公告控股子公司爱美客国际(公司持股 70%)拟购买韩国 Regen 公司 85%股权,对价 1.90 亿美元(折合人民币约 13.86 亿元)。收购完成 后,上市公司最终持有标的公司股权比例 59.5%。韩国 Regen 公司已获批 上市的产品包括两款再生针剂 AestheFill(面部为主)与 PowerFill(身体为 主),分别已获得了 34/24 个国家和地区的注册批准。此次交易尚需取得相 关机构必要批准等程序,尚存在不确定性。24 年医美终端景气度承压/供给 亦持续扩容,公司股价有显著回调,此次收购为公司上市以来首次境外收购, 彰显公司国际视野及全球资源整合能力,若能顺利落地,或为公司后续业绩 注入动力,并有望积极提振市场对于公司后续管线储备信心,维持买入评级。 韩国 Regen 有两大核心产品:AestheFill 与 PowerFil ...