Core Insights - The article highlights the innovative approaches in Beijing's cultural tourism sector during the "May Day" holiday, focusing on unique experiences that cater to diverse consumer needs, thus driving tourism consumption and promoting consumption upgrades. Group 1: Unique Tourism Experiences - The "Beijing Olympic City Street" opened on May 1, becoming a key attraction in the city's cultural tourism offerings, blending sports culture, tourism experiences, and diverse consumption [1][3] - The street features Olympic-themed stores and cultural elements, attracting over 10,000 visitors daily during the holiday, with plans to integrate nearby landmarks for a full-day consumption model [5] Group 2: First-Store Economy - The "first-store economy" significantly boosted holiday consumption in Beijing, with multiple first stores and venues opening, creating a unique draw for tourists [7] - The first "Beijing Gift" coffee social concept store opened, merging cultural experiences with social interaction, enhancing consumer engagement [7] Group 3: Cultural and Culinary Heritage - The "Beijing Yanjing Eight Wonders Museum" showcased traditional arts and crafts, attracting high visitor numbers and offering limited access to enhance exclusivity [9] - Non-heritage food items became popular souvenirs, with traditional delicacies being creatively presented, contributing to the cultural experience of tourists [11]