双奥遗产
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北京打造全球“双奥”会客厅:鸟巢明年计划举办60余场顶级演唱会,机器人创新公园在路上
Bei Jing Qing Nian Bao· 2025-12-05 02:59
Core Viewpoint - The Beijing Olympic Center Area is set to undergo a comprehensive upgrade to enhance its international appeal and functionality, aiming to become a new landmark for cultural, commercial, and sports integration by 2030 [1][3]. Group 1: Development Plans - The "Action Plan" aims to transform the Olympic Center into a vibrant area that enhances international communication and sports culture, responding to the need for balanced regional development [3]. - By 2027, the plan includes revitalizing historical and cultural nodes around the Olympic Forest Park and creating a "Double Olympic" brand image [8]. - The area will focus on a composite functional system, integrating various activities and enhancing the cultural confidence of the capital [6]. Group 2: Tourism and Visitor Statistics - The Olympic Center receives nearly 100 million visitors annually, with a 16% year-on-year increase in visitor numbers from January to October this year, totaling 90.8 million [5]. - The area features numerous cultural and commercial facilities, attracting over 30 million visitors each year [3]. Group 3: Infrastructure and Facilities - The Olympic Center will enhance its infrastructure, including the development of a "robot innovation park" by 2030, aiming to become a global hub for robotics [10][11]. - The plan includes the construction of a series of iconic nodes to improve public services and ecological quality, enhancing the area's overall capacity [20]. Group 4: Economic and Cultural Integration - The Action Plan outlines four major actions: updating consumer formats, integrating industries, enhancing urban spaces, and improving carrying capacity to boost the area's vibrancy [12]. - The area will focus on creating diverse consumption spaces and hosting high-quality events to attract visitors and enhance economic activity [15][17]. Group 5: Environmental and Urban Renewal - The plan emphasizes the integration of artificial intelligence in urban management and the promotion of ecological projects, such as the revitalization of water systems and public spaces [18][19]. - The Olympic Center will also enhance its cultural and creative offerings, aiming to host over 100 large-scale events annually [17].
“双奥遗产”引流、首发经济效应、国潮IP非遗体验……“五一”假期京城特色文旅促消费
Bei Jing Ri Bao Ke Hu Duan· 2025-05-04 12:24
Core Insights - The article highlights the innovative approaches in Beijing's cultural tourism sector during the "May Day" holiday, focusing on unique experiences that cater to diverse consumer needs, thus driving tourism consumption and promoting consumption upgrades. Group 1: Unique Tourism Experiences - The "Beijing Olympic City Street" opened on May 1, becoming a key attraction in the city's cultural tourism offerings, blending sports culture, tourism experiences, and diverse consumption [1][3] - The street features Olympic-themed stores and cultural elements, attracting over 10,000 visitors daily during the holiday, with plans to integrate nearby landmarks for a full-day consumption model [5] Group 2: First-Store Economy - The "first-store economy" significantly boosted holiday consumption in Beijing, with multiple first stores and venues opening, creating a unique draw for tourists [7] - The first "Beijing Gift" coffee social concept store opened, merging cultural experiences with social interaction, enhancing consumer engagement [7] Group 3: Cultural and Culinary Heritage - The "Beijing Yanjing Eight Wonders Museum" showcased traditional arts and crafts, attracting high visitor numbers and offering limited access to enhance exclusivity [9] - Non-heritage food items became popular souvenirs, with traditional delicacies being creatively presented, contributing to the cultural experience of tourists [11]