2、MRR 增长逆势小幅提速： 反映订阅业务的 MRR（月重复性收入）指标本季末为$1.82 亿每月，与市场预期的 1.83 亿大体相当。同比增长 20.5%，相比上季度 有 1pct 的提速 ，增长趋势有所改善。 结合高频数据，1Q 公司的 App 下载量增速较上季度是有所放缓的，但 MRR 增长却逆势提升。可能是 公司的商户订阅产品结构向高端产品倾斜 ，或者公司在 先 前推广的免费试用活动有所调整 （例如减少了活动的推广范围）。 3、商家服务变现率走高：营收上，商家服务本季收入$17.4 亿，同比增长 28.9%，虽较上季降速 3.7%，但比市场预期高出约 2pct。 按商家服务收入/GMV 计算的 商家 服务变现率同比走高了 10.9bps 到 2.33%，高于预期的 2.29%。 结合管理层电话会中表示支付渗透率为 64%（没有提及具体小数位）同比提升 3.5pct，以及 PayPal 渠道支付确认口径变为 1P，公司推广的 Shop Pay 支付和线下 POS 支付等都 有利于支付渗透率的提升 （反应为 GPV 占 GMV 比重的提升），从而传导到变现率的提升上。 4、本季订阅服务收入则为$6.2 ...

Industry Rating - The industry investment rating is maintained at "Outperform" [1] Core Insights - High-growth companies in ride-hailing, digital freight, and instant delivery platforms are expected to deliver significant returns, with business volume and revenue growth around 20% and operating profits increasing substantially [3][4] - As competition stabilizes, operating leverage will lead to greater growth in operating profits, with companies like Manbang Group and Meituan projected to see substantial profit increases in 2024 [4][5] - The rising penetration rates in ride-hailing, digital freight, and instant delivery are expected to drive revenue and gross profit growth of approximately 30% for leading companies in 2024 [5] Summary by Sections Growth Logic - Revenue growth and declining expense ratios are key drivers for profit growth, with companies like Manbang Group benefiting from rapid revenue increases and improved monetization rates [14][17] - The report highlights that the faster the revenue growth and the quicker the expense ratio declines, the more significant the profit growth potential [16] High Growth in Leading Companies - In 2024, leading companies in ride-hailing, freight platforms, and instant delivery are expected to see high growth in operating profits, with Didi Chuxing turning profitable [19][23] - The operating profit growth rates for these companies are significantly higher than their gross profit growth rates, indicating effective cost management [23] Operating Leverage - The report notes that the increase in operating profit growth is due to a decrease in sales, management, and R&D expense ratios, showcasing the effect of operating leverage [28][31] - As leading companies solidify their market positions, their expense ratios are expected to stabilize, further enhancing profit margins [28][46] Revenue and Market Penetration - The revenue growth for leading companies is primarily driven by increases in business volume, with many companies outpacing industry growth rates [39][41] - The rising market penetration rates in various segments, such as ride-hailing and digital freight, are contributing to revenue growth exceeding overall market growth [44] Monetization Rates - Manbang Group's monetization rate is on the rise, which is expected to accelerate revenue growth compared to competitors whose monetization rates are stabilizing [49]

证券研究报告 2025年04月27日 行业报告 | 行业专题研究 分析师 陈金海 SAC执业证书编号：S1110521060001 联系人 李宁 请务必阅读正文之后的信息披露和免责申明 1 行业评级： 上次评级： 强于大市 强于大市 维持 （ 评级） 交通运输 摘要 交运平台高增长，进入利润兑现期 ⚫ 估值相对低位，发掘成长公司 作者： ⚫ 经营杠杆，利润进入兑现期 随着竞争格局稳定，销售、管理、研发费用维持稳定，毛利润增长有望带动营业利润更大 幅度增长。2024年满帮集团、美团、顺丰同城的营业利润成倍增长，未来或持续较快增长。 ⚫ 渗透率上升，毛利持续增长 网约车、网络货运、即时配送的渗透率上升，带动满帮集团、美团、顺丰同城等公司2024 年营收和毛利润30%左右增长。满帮集团的变现率上升，2024年毛利润增速42%。 风险提示：公路运价下跌风险，市场竞争加剧风险，监管要求降低佣金率风险 请务必阅读正文之后的信息披露和免责申明 2 1.1 聚焦交运高成长板块 高成长公司带来高回报机会。新兴的网约车、数字货运、即时配送等平台头部公司，业务 量和收入增速20%左右，营业利润成倍增长。随着新能源汽车普及、智能驾驶 ...