Group 1 - The 2025 China International Service Trade Fair (CIFTIS) was held in Beijing from September 10 to September 14, showcasing JD's local life services including JD Takeout, Seven Fresh Kitchen, and JD Travel [1] - Seven Fresh Kitchen, as a "cooperative quality catering production platform," won the "Service Consumption Demonstration Case Enterprise" award, highlighting its innovative supply chain and the pioneering "dish partner" model [1] - JD's takeout business, launched in March 2025, has expanded to cover 350 cities with daily orders exceeding 25 million and over 150,000 quality restaurant partnerships [1] Group 2 - Seven Fresh Kitchen officially launched in July 2025, focusing on "freshly cooked and transparent kitchen" with a dual model of "takeout + self-pickup" to address challenges in the traditional catering industry [2] - The "dish partner" model allows chefs to earn a guaranteed minimum of 1 million yuan per dish, promoting sustainable industry development [2] - Seven Fresh Food MALL, JD's first physical infrastructure brand in the catering sector, opened its first store in Harbin, featuring live kitchen broadcasts and a unique "cross-store selection" takeout service [2] Group 3 - JD Travel leverages JD's robust supply chain and digital technology to offer services across transportation, hotel accommodation, and vacation packages, covering nearly 40,000 domestic hotels and over 1 million international hotels [3] - JD Home Services, launched in 2021, has expanded its offerings to include specialized services like maternity care and organization, aiming to enhance user experience [3] - The home service business currently operates in over 70 cities, with plans to expand to over 100 cities by the end of 2025 [3]

Core Insights - JD Group's founder Liu Qiangdong announced a new business model for JD's food delivery service, aiming to address food safety issues and provide high-quality, cost-effective food options [2][4] - The newly launched "Qixian Xiaochu" platform has received significant initial demand, with a high volume of orders on its opening day [2][4] - The platform plans to invest 10 billion yuan to recruit food partners and aims to establish 10,000 stores within three years [2][4] Business Model - Qixian Xiaochu is positioned as a "cooperative quality catering production platform," where partners provide recipes and participate in development while Qixian Xiaochu handles cooking and quality control [3][5] - The platform's pricing strategy targets a market segment with dish prices ranging from 10 to 20 yuan, differentiating itself from traditional restaurants with higher price points [4][5] Market Positioning - Liu Qiangdong emphasized that Qixian Xiaochu's model is not about competing with restaurants but rather collaborating with them to reclaim market share from "ghost kitchens" [4][5] - The platform has received over 20,000 applications from various food brands and individual chefs within just two days of launching its partner recruitment program [4][5] Supply Chain Innovation - Qixian Xiaochu's approach is seen as a significant innovation in the food delivery market, focusing on internalizing the supply chain rather than relying on third-party ecosystems [6][5] - The platform aims to enhance food safety through technology, including transparent kitchen operations and AI quality control [6][5] Financial Strategy - JD Group's strategy involves leveraging its supply chain capabilities to achieve profitability, even if the front-end food sales do not generate immediate profits [6][5] - The success of Qixian Xiaochu will depend on its ability to scale operations and maintain cost control while fostering user habits in a high-frequency consumption environment [6][7]