Market Dynamics - The electric and intelligent transformation is reshaping the automotive market, with Chinese brands achieving a record market share of 68.8% in the first five months of this year, while joint venture brands dropped to a historic low of 31.2% [2] - The rapid rise of the domestic new energy vehicle market and increasing consumer demand for electrification and intelligence are pressing joint venture brands to accelerate their transformation to keep pace with "Chinese speed" [2] R&D Transformation - Dongfeng Nissan's N7 model, launched under the "GLOCAL" strategy, has achieved over 20,000 orders and 6,000 deliveries within 50 days, showcasing its competitive pricing and comfort [3] - Nissan plans to invest 10 billion yuan in electric vehicle R&D over the next two years to accelerate technology iteration and product deployment [3] - Toyota is shifting development decision-making authority for Chinese models from Japan to China, enhancing responsiveness to local market needs [4] - Nearly 70% of surveyed multinational automotive companies plan to increase investments in China post-2025, focusing on R&D [4][5] Marketing Innovations - Mercedes-Benz has established a new digital and communication department to adapt to changing market challenges and customer expectations [6] - BMW is collaborating with ByteDance's cloud service platform to enhance AI applications in automotive marketing, aiming to improve user experience and dealer efficiency [6] - Traditional sales models in joint venture automotive companies are being reformed to improve transparency and efficiency, with a focus on user-centered approaches [7] Local Ecosystem Integration - BMW is deepening its localization strategy by partnering with leading Chinese tech companies to enhance its electric and intelligent vehicle offerings [8] - The automotive supply chain is evolving from a traditional linear model to a more open and integrated network structure, enhancing collaboration between multinational companies and local suppliers [9] - General Motors is upgrading its strategy in China from "in China, for China" to "in China, for the world," reflecting the changing dynamics of the automotive market [10]