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刘强东:尊重王兴,不是仇人,酒旅不打价格战,还有大招
21世纪经济报道· 2025-09-17 02:57
Core Viewpoint - The article emphasizes the importance of healthy competition among private enterprises, urging them to focus on strategic and value-driven competition rather than personal grievances [2][3]. Group 1: Competition Among Enterprises - The company advocates for a straightforward approach among private enterprises, encouraging open dialogue and collaboration rather than animosity [3]. - It stresses that competition should be based on strategy, business models, value creation, and reputation to win consumer trust [3]. - The company expresses respect for competitors while promoting a culture of openness and simplicity in business interactions [3]. Group 2: Platform Competition - The article discusses two types of competition: downward competition that leads to lower quality and upward competition that focuses on better quality and fair pricing [4][5]. - The company calls for a shift towards upward competition in certain industries, particularly in food delivery and hospitality [5]. Group 3: Hotel Industry Strategy - The company plans to avoid price wars in the hotel sector, aiming to protect service quality and profit margins for hotel operators [7][8]. - A new hotel development plan is expected to be announced soon, focusing on innovation rather than price competition [8]. Group 4: Entry into Food Delivery - The company entered the food delivery market due to the high commission rates of 25% charged by existing platforms, which negatively impact food safety and quality [9][10]. - It highlights the importance of providing full social insurance for delivery personnel, a practice not previously adopted by other platforms [8][10]. Group 5: Self-Operated Business Model - The company’s self-operated food delivery service, "Seven Fresh Kitchen," has seen significant demand, with daily orders exceeding 1,500 and a 30% increase in sales for nearby restaurants [11][13]. - The company asserts that its self-operated model does not harm local businesses but rather complements them by driving more traffic and consumer interest [12][13]. Group 6: Entrepreneurial Journey - The company reflects on its entrepreneurial journey, emphasizing the importance of addressing market pain points through innovative business models [14][16]. - It recounts its initial success in the electronics market by implementing transparent pricing and quality assurance, which laid the foundation for its expansion into other sectors [15][16].
刘强东炒菜敬酒:尊重王兴,不是仇人,酒旅不打价格战,还有大招
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-17 00:24
(原标题:刘强东炒菜敬酒:尊重王兴,不是仇人,酒旅不打价格战,还有大招) 21世纪经济报道记者孔海丽北京报道 "兴哥(王兴)我很尊重,(王)莆中我也很赞赏,企业家不应该变成仇人,我们民营企业都简单点, 不要把正常商业竞争变成个人恩怨。"9月16日晚间,京东集团董事局主席刘强东在京东品酒会上围绕民 营企业竞争、外卖酒旅业务布局、创业历程等话题做了全面分享。 "京东不打酒店价格战"。刘强东强调,京东进军酒旅不会让酒店从业者进一步降低价格,大概两三周后 会公布全新的酒店发展计划。 他呼吁民营企业摒弃个人恩怨,聚焦战略、信誉等良性竞争;针对平台竞争,明确支持比拼品质、安全 的"向上卷",反对低端化、扒利润的"向下卷"。 刘强东回忆了从电脑城柜台起步,借线上转型、逆势入局家电等关键决策,将京东打造成多品类行业第 一的历程,多次强调京东进入每一个行业是"为了解决痛点"。比如,因外卖平台25%高扣点的行业痛点 入局,且为骑手足额缴五险一金,创新模式自营"七鲜小厨"带动了周边餐饮增长。 "我们所有企业该竞争竞争,靠战略、靠商业模式、靠价值创造、靠信誉赢得消费者,想太多东西其实 对企业成本都很高的。"他说。 以下为刘强东分享全 ...