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天籁·鸿蒙座舱上市,周锋:打造“燃油智能第一车”
Bei Ke Cai Jing· 2025-11-22 08:36
校对 赵琳 在用户服务层面,东风日产打造了燃油车首个"订交服"分立销售渠道模式,下订、提车、售后等每个环节都由专业团队负责。 此外,东风日产新能源技术架构天演架构下的首款纯电动车型N7和首款插混轿车N6也悉数亮相广州车展。周锋表示这是东风日产首次进入车展 新能源馆。 编辑 徐倩 新京报贝壳财经讯(记者王琳琳)11月21日,东风日产天籁·鸿蒙座舱在广州车展上市,新车共推出4款车型,官方指导价为13.99万元-16.79万 元。东风汽车集团有限公司副总经理党委常委、东风汽车有限公司执行副总裁、东风日产乘用车公司副总经理周锋表示,这款车型不仅是东风日 产"油电同智"战略落地第一车,也是"在中国、为中国、向全球"战略的实际成果,目标是打造"燃油智能第一车"。 天籁·鸿蒙座舱。企业供图 周锋表示,调研发现燃油车用户对燃油车的期待包括既要有熟悉的安全感,也希望体验到真正好用的智能。新车搭载可变压缩比涡轮增压发动 机,最大马力243匹,百公里加速时间为6秒。此外,新车全系标配鸿蒙座舱5,AI级语音智慧助手支持模糊语义识别。 ...
对话日产汽车马智欣:革新合资模式 赋予中国研发团队主导权
Zhong Guo Jing Ying Bao· 2025-05-08 14:47
Core Viewpoint - Nissan is transforming its strategy in China by empowering local R&D teams to lead vehicle development, aiming to respond swiftly to market changes and consumer demands in the rapidly evolving automotive landscape [2][3]. Group 1: Strategic Initiatives - Nissan plans to launch 10 new energy models in China by summer 2027, increasing its previous target of 8 models, highlighting the importance of the Chinese market in its global strategy [4][5]. - The company is investing over 10 billion RMB by the end of 2026 to develop new products and expand its technical center to accommodate 4,000 employees, demonstrating a strong commitment to the new energy sector [4][5]. - Nissan's new global strategy emphasizes collaboration with local partners and adapting to market demands while maintaining alignment with its overall global strategy [7]. Group 2: R&D and Innovation - The R&D cycle for Nissan has been reduced to 24 months, allowing for quicker market responses and product launches, which is crucial in the competitive Chinese automotive market [3]. - Local R&D teams have significantly improved their capabilities, enabling them to integrate consumer preferences into vehicle development, particularly in areas like smart cockpit experiences and driving assistance systems [3][4]. - Nissan is leveraging partnerships with local tech companies to enhance its product offerings, particularly in smart driving and connectivity technologies [8]. Group 3: Market Positioning - Nissan aims to strengthen its presence in traditional segments like compact cars and SUVs while also expanding into high-end and new energy markets to cater to diverse consumer needs [6]. - The company emphasizes a balanced product portfolio that includes both fuel-efficient vehicles and new energy models, acknowledging that fuel vehicles will coexist with new energy vehicles for the foreseeable future [4][5]. - Nissan's approach focuses on creating a unique brand identity through distinctive design and user experience, setting it apart from competitors [6]. Group 4: Global Strategy and Export - Nissan's strategy includes not only meeting domestic demand but also exporting vehicles developed in China, marking a shift from being solely a consumer market to a comprehensive R&D and production base [8]. - The company plans to utilize its global sales network to facilitate exports of new energy models, with the N7 and Frontier Pro PHEV expected to begin exporting within a year [8].