丨证券研究报告丨 行业研究丨专题报告丨纺织品、服装与奢侈品 [Table_Title] "织"道系列 7——运动制造 6 月跟踪：运动鞋 服订单增速分化，景气弱化趋势放缓 报告要点 [Table_Summary] 受益于海外品牌去库步入尾声，低基数下鞋服制造企业订单增速自 2023Q3 以来维持修复， 2025 年由于下游去库结束叠加终端零售偏弱，订单增速开始环比放缓。6 月运动鞋服订单增速 分化，景气弱化趋势放缓。当前下游行业在小幅补库后，因行业和多数品牌终端零售表现及预 期偏弱，预计海外服装渐入累库周期，制造短期内难现β。当前 Nike 经营筑底，后续若逐步修 复将有望带动行业整体回暖，推动制造商接单改善，制造板块有望迎来β。 分析师及联系人 [Table_Author] 于旭辉 魏杏梓 SAC：S0490518020002 SAC：S0490524020003 SFC：BUU942 请阅读最后评级说明和重要声明 %% %% %% %% research.95579.com 1 纺织品、服装与奢侈品 cjzqdt11111 [Table_Title "织"道系列2]7——运动制造 6 月跟踪：运动鞋 服订 ...

Core Viewpoint - Argus believes that Nike's long-term outlook remains bright despite intense competition and rising costs associated with overseas manufacturing, as the company is expected to continue dominating the sports apparel and footwear market through its strong marketing capabilities and professional athlete endorsements [1] Group 1: Financial Performance - Nike reported fourth-quarter revenue of $11.1 billion, a 12% year-over-year decline, but exceeded market expectations of $10.72 billion by 3.8% [1] - Adjusted earnings per share fell by 86% to $0.14, yet still beat expectations by $0.02 [1] - Sales in North America, Greater China, and Europe, the Middle East, and Africa experienced double-digit declines, but the actual declines were within expected ranges [1] Group 2: Analyst Insights - Analyst John Staszak upgraded Nike's stock rating from "Hold" to "Buy," with a target price of $85, indicating a 20% upside from the recent closing price [1] - Staszak noted that Nike's growth is expected to be driven by brand endorsements, focus on women's products, continuous product innovation, expansion of e-commerce sales, and recovery in the Chinese market [1] - Analysts believe that Nike is on the path to recovery, with confidence in the mid-term results of its "Win Now" strategy, despite facing significant cost challenges in reducing production in China [2] Group 3: Future Earnings Projections - Staszak revised Nike's earnings per share forecast for fiscal 2026 down from $3 to $1.80 and for fiscal 2027 down to $2.80 [2] - Analysts emphasize that Nike's brand strength and innovation are key drivers for revenue growth, with initiatives like returning to the Amazon platform and collaborations with SKIMS [2] - Patient investors are expected to benefit from Nike's strong balance sheet and stable dividend growth, laying the foundation for long-term growth despite the ongoing recovery process [2]