中经记者 刘旺 北京报道 "在大中华区，我们的首要任务是通过运动和创新进一步强化品牌差异化，基于更深入的本土洞察，融 合线上线下渠道，打造一个更能体现品牌差异化以及更协同的市场体系。"耐克方面如此回应《中国经 营报》记者的采访。 不久前，耐克刚刚发布了2026财年第二季度（2025年9—11月）财报，报告期内，公司总营收为124.27 亿美元，同比增长约1%；净利润7.92亿美元，同比下降32%。 在这当中，大中华区营收为14.23亿美元，同比下降约17%。具体来看，直营Nike Direct 下滑18%，其中 数字化业务Nike Digital 下降36%，Nike自有门店下降5%。息税前利润（EBIT）更是腰斩，下降了 49%。 而在此前的财报电话会议上，耐克高层坦言，中国仍然是体育领域最具潜力的市场之一，但耐克需要重 新调整策略。 多种挑战 在财报电话会议上，耐克高层提出了过去一段时间，在大中华区市场面临的多个挑战。其中就包括客流 下降、当季售罄率走低以及渠道库存老化等持续挑战。 "我们的品牌在消费端，尤其是在数字渠道，频繁进行折扣销售，这削弱了我们在整个市场中的品牌影 响力。导致折扣率扩大、退货率上升 ...

Market Overview - US stock index futures are all down, with Dow futures down 0.26%, S&P 500 futures down 0.38%, and Nasdaq futures down 0.42% [1] - European indices show positive performance, with Germany's DAX up 0.52%, UK's FTSE 100 up 0.68%, France's CAC40 up 0.48%, and the Euro Stoxx 50 up 0.41% [2][3] Commodities - WTI crude oil is down 0.55%, trading at $62.03 per barrel, while Brent crude oil is down 0.53%, trading at $65.68 per barrel [3][4] Economic Events - The US government has shut down for the first time in seven years due to Congress's failure to agree on a spending plan, affecting federal workers and delaying economic data releases [5] - The ADP employment report is expected to show an increase of approximately 60,000 jobs, becoming a focal point for labor market data this month [5] Gold Market - Gold prices have reached a historic high of $3,890 per ounce, driven by increased demand for safe-haven assets amid the government shutdown [6] Federal Reserve Insights - Market expectations indicate a high probability of interest rate cuts this month, with a 76% chance of another cut in December [6] Corporate Developments - Samsung and SK Hynix have signed a letter of intent to supply memory chips for OpenAI's data center, supporting the Stargate project [8] - Berkshire Hathaway is reportedly close to acquiring Occidental Petroleum's chemical division for approximately $10 billion, marking its largest acquisition since 2022 [8] - BHP is investing $554 million to expand its Olympic Dam copper mine in South Australia, anticipating a 70% increase in global copper demand by 2050 [9] - Tesla has raised leasing prices for all models in the US following the expiration of a $7,500 federal tax credit [9] - Nike's Q1 revenue reached $11.7 billion, slightly down but better than expected, indicating early success in its transformation plan [10]

Group 1 - Nike is returning to Amazon after exiting in 2019 as part of efforts to restore growth and repair relationships with key wholesale partners [1] - The return is driven by Nike's CEO Elliott Hill, who emphasizes a commitment to wholesale partners like Dick's Sporting Goods and Foot Locker [1] - Nike aims to invest in its market presence to provide suitable products and personalized experiences across various shopping channels, including Amazon [1] Group 2 - Amazon has faced tension with brands due to issues with counterfeit products and competition from its private label offerings [2] - Not being on Amazon poses a high risk for brands, as many consumers use the platform for quick searches, potentially losing business to competing products [2] - Nike previously struggled to control the sale of its products on Amazon, leading to challenges in managing product listings and verifying authenticity [2]