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福事特与江西铜业签订战略协议 将加强矿山设备维修保养等方面合作
在海外市场开拓方面,双方一致同意将海外市场开拓作为战略合作的重要组成部分,协同发挥江西铜业 全球矿业资源布局与福事特专业维保技术服务的综合优势,双方可分享海外市场信息、客户资源及项目 线索,通过强强联合,构建长期稳定的海外事业共同体,不断扩大双方在国际市场的竞争力和品牌影响 力,提升江西企业"走出去"的整体形象和实力。 在品牌联动方面,双方一致同意整合双方资源优势,推广"矿业资源+智能矿山设备维保"平台建设模 式,建立矿山智能系统平台,集成智能产品与矿山装备的运行数据,实施设备全生命周期监测与系统性 保养管理,实现成果共享、双赢的良好局面。 福事特(301446)1月6日晚间公告,公司当天与江西铜业(600362)集团有限公司(以下简称"江西铜 业")签订了《战略合作协议》,双方将加强矿山设备维修保养方面的合作,发挥公司矿山设备专业管 家优势,深化设备全生命周期监测与系统性保养管理服务,并将海外市场开拓作为战略合作的重要组成 部分,构建长期稳定的海外事业共同体,建立全方位战略合作伙伴关系,促进协同发展,实现互利共 赢。 具体来看,在矿山设备维修保养方面,双方一致同意开展全面战略合作,重点加强在矿山设备维修保养 ...
2025新消费大会:寻找新增量 从“中国消费”到“消费中国”
Xin Lang Cai Jing· 2025-12-19 23:35
资料图片 12月17日,大消费行业"年度风向标"级别的会议——21世纪经济报道"新消费大会"于上海落地,汇聚了来自众多消费品牌、知名投资机构和券 商,以及平台等各领域上百名嘉宾。 过去一年见证了消费行业的激烈竞争,也看到坚持长期主义的品牌的不断成长。本届大会以"跨界增长 融合创新"为主题,从行业趋势、商业 模式、产品与服务以及增长逻辑等方面,共同探讨品牌的快速成长、创新与破圈的策略,为行业壮大新型消费提供清晰的行业洞察和判断。 消费向新 "消费"作为全球经济增长的重要动力,也经历了前所未有的变革,也是面临重要的机遇。在这一进程中,以年轻世代为主导的新兴消费力量迅 速崛起,他们不仅重塑着消费需求与偏好,也带动新业态、新模式不断涌现,为全球消费市场注入了持续且鲜活的发展动力。 21世纪数字传媒党委委员、南方财经全媒体集团编委会委员、上海中心主任王芳艳在致辞环节表达了她的期许。"过去一年见证了消费行业的 激烈竞争,也看到坚持长期主义的品牌的不断成长。面对行业趋势的变化,新消费趋势的崛起,投资机构依然在消费领域寻找心中的千里马, 展现出强大的投资需求。当前上海正在积极建设国际消费中心城市,加速汇聚全球消费资源,吸引国 ...
聚焦跨界增长:平台、品牌与IP共拓市场蓝海
Core Insights - The conference "New Consumption Conference" held in Shanghai focused on "cross-border growth and innovative integration" in the consumer industry, highlighting the evolving characteristics of the Chinese consumer market, which has undergone phases of "revenge spending, rational return, and structural differentiation" over the past three years [1][3]. Group 1: Market Trends - The current consumer market is increasingly characterized by stratification, personalization, and scenario-based consumption, necessitating precise market strategies to cater to diverse consumer needs [3]. - The "silver economy" is emerging as a significant consumer group, driven by the aging population, with growing market potential in areas such as elder care and entertainment services for younger seniors [3]. Group 2: Consumer Behavior - Youth consumers are becoming more rational in their spending, often comparing prices and seeking value for money, while also showing a rising demand for emotional value in their purchases [3]. - Instant consumption needs among young consumers are increasing, with a willingness to pay for time-saving and efficiency-enhancing products [3]. Group 3: Brand Strategies - Brands must provide more choices to meet the growing personalized demands of consumers, as highlighted by Adidas' approach to catering to different consumer segments with specific product lines [4][5]. - The importance of social media in e-commerce is emphasized, with brands needing to create a content pyramid for effective communication and conversion strategies [6]. Group 4: Celebrity and IP Utilization - Utilizing celebrity IP can enhance brand value by linking emotional value to products, allowing consumers to connect with brands through familiar figures [7]. - Successful brand collaborations require careful selection of partners and alignment of marketing goals to effectively engage target audiences [11]. Group 5: Innovative Marketing Approaches - The integration of online and offline experiences is crucial for driving consumer engagement, as demonstrated by Adidas' flagship store initiatives that attract consumers through unique events [8][9]. - Brands can leverage user-generated content and social media to create a closed-loop system of "communication-consumption-communication," enhancing brand visibility and consumer interaction [9]. Group 6: Future Collaborations - Adidas plans to deepen collaborations with diverse designers to infuse fresh ideas into their product lines, aiming to resonate with younger consumers and express cultural confidence [10]. - The essence of collaboration is to break boundaries and increase user engagement, ensuring that brand and celebrity styles align to avoid alienating audiences [11].
进博会“灯塔”熠熠 为企业搭建起链接全球的广阔平台
Zheng Quan Ri Bao Wang· 2025-11-09 13:17
Core Insights - The China International Import Expo (CIIE) serves as a significant platform for global trade and cooperation, facilitating cross-border collaboration and resource sharing among enterprises [1][6] Group 1: Technology Sharing - CIIE fosters an environment conducive to technology sharing, exemplified by the strategic partnership between Kewei Medical and Tencent Cloud, focusing on advancements in hearing aid algorithms [2] - The collaboration aims to enhance product performance significantly, leveraging AI voice recognition and acoustic modeling to improve user experience [2] Group 2: Brand Collaboration - CIIE acts as a crucial springboard for companies to expand into global markets, as demonstrated by Yunquna's strategic partnership with Port Klang Free Trade Zone to facilitate logistics for Chinese manufacturers [4] - The partnership aims to provide better access and services for Chinese manufacturing enterprises, particularly in the light industry sector, enhancing bilateral cooperation in logistics [4] Group 3: Industry Cooperation - Abbott signed a memorandum with the National Health Commission to promote reproductive health services, highlighting the expo's role in fostering health initiatives [3] - Karcher and Daqing Baoshihua Property Management signed a strategic agreement to integrate cleaning technology with service operations, showcasing the synergy between global technology and local service capabilities [3] Group 4: Market Expansion - The expo enables foreign brands to enhance their market presence in China, as seen with the Swiss chocolate brand Lindt conducting interactive sessions to engage Chinese consumers [5] - Companies are increasingly seeking deep collaborations with domestic brands to boost their market influence and share knowledge in product innovation and supply chain management [5]
东城国企品质消费行首站走进市委党校
Sou Hu Cai Jing· 2025-06-07 03:10
Group 1 - The core idea of the event is to promote quality consumption while enhancing the social credibility and market competitiveness of state-owned enterprises in Dongcheng District, contributing to high-quality regional economic development [2] - The event features over 160 carefully selected high-quality products across various categories, including traditional food, modern beverages, classic tea, and exquisite accessories, showcasing the cultural heritage and market influence of Dongcheng's old brands and state-owned enterprises [1][2] - The event is the first in a series aimed at exploring new models of brand collaboration and sustainable development, with plans for future activities in government agencies, communities, enterprises, and universities [2] Group 2 - The event is organized by the Dongcheng District State-owned Assets Supervision and Administration Commission, the Dongcheng District Commerce Bureau, the Dongcheng District Culture and Tourism Bureau, and the Beijing Dongcheng Cultural Tourism Group [1] - The event aims to create an immersive consumer experience by combining quality products, excellent services, and affordable prices, thereby enhancing consumer satisfaction [1][2] - The event highlights the integration of traditional culture with modern lifestyles, providing consumers with a unique shopping experience [1]