商业+文旅融合

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“商场变景区” 解锁新体验(文旅新象)
Ren Min Ri Bao Hai Wai Ban· 2025-05-13 22:44
Core Viewpoint - The integration of commercial spaces with cultural tourism is becoming a trend, as exemplified by the transformation of shopping malls into tourist attractions, enhancing visitor experiences and engagement with local culture [3][4][8]. Group 1: Development of Tourist Attractions - The Sanya International Duty-Free City has been designated as China's first national 4A-level tourist attraction centered around duty-free shopping, marking a new path for the integration of commerce and cultural tourism [3][4]. - Since its opening in 2014, Sanya International Duty-Free City has received over 92 million visitors, evolving from a shopping destination to a comprehensive leisure experience [3]. Group 2: Examples of Commercial and Cultural Integration - In Guangdong, the International Furniture Art Expo Center combines shopping with cultural experiences, attracting over a million visitors annually from various countries [6]. - The "This Has Mountain" cultural and commercial complex in Jilin integrates natural elements into its shopping experience, receiving nearly 200,000 visitors during the recent holiday, reflecting a 15.63% year-on-year increase [6]. Group 3: Visitor Experience and Engagement - Foreign tourists are increasingly engaging with local markets, such as the Wuzhong Market in Shanghai, where they learn about local ingredients and cooking methods, enhancing their cultural experience [7][8]. - The popularity of the "supermarket tour" in Xuchang, particularly at the "internet celebrity" store Pang Donglai, illustrates how shopping can become a significant part of the travel experience, with 300 million visitors during the recent holiday [9]. Group 4: Future Trends in Commercial Spaces - The trend of transforming shopping malls into park-like environments is gaining traction in cities like Shenzhen, where commercial spaces are designed to provide a seamless blend of shopping and nature [10][11]. - The future of urban commercial spaces is expected to lean towards thematic and tourism-oriented designs, creating new consumer experiences that cater to visitors' desires for both commercial and emotional value [11].
三亚国际免税城挂牌国家4A级景区
Hai Nan Ri Bao· 2025-05-01 01:32
Core Viewpoint - Sanya International Duty-Free City has been designated as the first national 4A-level tourist attraction centered around duty-free commerce in China, enhancing its appeal as a shopping and cultural experience destination [1][2] Group 1: Tourist Attraction Development - The tourist area consists of three main architectural clusters and the landmark "Cloud Ring Bridge," focusing on integrating high-end shopping with cultural tourism experiences [1] - The upcoming "May Day" holiday will be the first long holiday since the upgrade, featuring various themed activities to attract visitors [1] Group 2: Promotional Activities - From now until May 5, the duty-free city is offering a range of promotions, including five times the points on selected brands and various discounts and gifts for consumers [1] - The Sanya municipal government is distributing special duty-free consumption vouchers with six different discount tiers available for consumers [1] Group 3: Unique Shopping Experiences - The duty-free city has created an "Outdoor Sports Street" centered around a tennis venue, featuring 11 premium outdoor brands and interactive experiences [2] - The "Hua Rong Garden" offers a unique makeup experience that combines traditional culture with modern aesthetics, providing customers with personalized makeup and photo opportunities [2] - The "Fun Market" features immersive interactive experiences and treasure hunt games, creating a playful shopping environment for consumers [2] Group 4: Visitor Statistics and Future Plans - Since its opening in 2014, Sanya International Duty-Free City has received over 92 million visitors, establishing itself as a key player in Hainan's duty-free policy [2] - The city aims to evolve into a platform for immersive cultural tourism experiences by integrating commerce with culture, sports, travel, and wellness [2]