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哔哩哔哩Q2营收同比增长20%,净利润2.18亿元,游戏业务收入增60%
美股IPO· 2025-08-21 15:15
Core Viewpoint - Bilibili's Q2 total revenue increased by 20% year-on-year to RMB 7.34 billion, with a GAAP net profit of RMB 218 million, compared to a net loss of RMB 608 million in the same period last year. The growth was primarily driven by advertising and gaming businesses, which grew by 20% and 60% respectively [1][3][4]. Revenue Breakdown - Total revenue for Q2 2025 reached RMB 7.34 billion, marking a 20% year-on-year increase [4]. - Advertising revenue grew by 20% to RMB 2.45 billion, driven by strong performance in effect-based advertising [9][11]. - Gaming revenue surged by 60% to RMB 1.61 billion, largely due to the success of the exclusive game "Three Kingdoms: Strategize the World" [9][11]. - Value-added services revenue increased by 11% to RMB 2.84 billion, indicating stable growth primarily from live streaming and membership services [9][12]. - IP derivatives and other revenue declined by 15%, marking the only segment with negative growth [9][12]. Profitability and Cost Management - The company achieved a GAAP net profit of RMB 218 million, a significant turnaround from a net loss of RMB 608 million in the previous year [4][8]. - Gross margin improved from 29.9% in the same quarter last year to 36.5%, reflecting effective cost control as operating costs grew by only 9% [8]. - Total operating expenses remained relatively stable compared to the previous year, with R&D expenses decreasing by 3% [8]. User Engagement - Daily active users (DAU) increased by 7% year-on-year to 109 million, although the growth rate has slowed [10]. - Daily average usage time reached a record 105 minutes, an increase of 6 minutes year-on-year, indicating strong user engagement within the community [10]. Future Outlook - The CEO highlighted the success of offline events, which attracted over 400,000 participants, showcasing the brand's vitality and community cohesion [11]. - The company aims to continue focusing on high-quality content that resonates with young users to drive user growth and deepen engagement [11].
延续健康增长势头 哔哩哔哩-W发布第二季度业绩 股东应占净利润2.19亿元 同比扭亏为盈
Zhi Tong Cai Jing· 2025-08-21 10:51
Financial Performance - The company reported a total net revenue of RMB 7.338 billion for Q2 2025, representing a year-on-year increase of 19.76% [1] - Gross profit reached RMB 2.676 billion, up 45.97% year-on-year, with a gross margin improvement from 29.9% to 36.5% [2] - The company achieved a net profit attributable to shareholders of RMB 219 million, a turnaround from a net loss of RMB 609 million in the same period last year [1][2] User Engagement - Daily active users increased by 7% year-on-year, while monthly active users grew by 8% [2] - Monthly paying users saw a 9% increase year-on-year, with average daily usage time rising to 105 minutes, an increase of 6 minutes compared to the previous year [2] Strategic Initiatives - The company successfully hosted its flagship offline events, Bilibili World and Bilibili Marco Link, attracting over 400,000 participants, marking it as one of the largest anime expos in China [2] - The company plans to continue focusing on high-quality content that resonates with young users to drive growth and deepen engagement [2] Share Buyback Program - The company completed the repurchase of 5.5881 million Class Z ordinary shares for a total amount of HKD 783 million in Q2 [2] - As of June 30, 2025, the company has repurchased a total of 6.4 million listed securities at a cost of USD 116 million, with approximately USD 83.6 million remaining under the approved USD 200 million buyback plan [2]
哔哩哔哩-W(09626.HK)第二季度经调整净利润达5.61亿元 毛利率上升至36.5%
Ge Long Hui· 2025-08-21 10:19
Core Insights - Bilibili reported a total net revenue of RMB 7.34 billion (USD 1.024 billion) for Q2 2025, representing a year-on-year increase of 20% [1] - The company achieved a gross profit of RMB 2.68 billion (USD 373.5 million), with a gross margin of 36.5%, up from 29.9% in the same period last year [1][3] - Daily active users (DAUs) reached 109.4 million, reflecting a 7% year-on-year growth [1][2] Revenue Breakdown - Advertising revenue amounted to RMB 2.45 billion (USD 341.9 million), also up by 20% year-on-year [1][3] - Mobile gaming revenue surged to RMB 1.61 billion (USD 225.1 million), marking a significant increase of 60% year-on-year [1][3] Profitability Metrics - Net profit for the quarter was RMB 218.3 million (USD 30.5 million), a turnaround from a net loss of RMB 608.1 million in the same quarter of 2024 [1] - Adjusted net profit reached RMB 561.3 million (USD 78.4 million), compared to an adjusted net loss of RMB 271.0 million in the previous year [1][3] User Engagement - Monthly active users (MAUs) grew by 8% year-on-year, while monthly paying users increased by 9% [2] - Users spent an average of 105 minutes daily on the platform, which is 6 minutes longer than the same period last year [2] Community Engagement - The company hosted its flagship offline events, Bilibili World and Bilibili Marco Link, attracting over 400,000 participants, highlighting the brand's vitality and community cohesion [2]