Core Insights - China's service consumption demand is accelerating due to a series of policy measures aimed at expanding service consumption [1] - In the first three quarters, China's service retail sales increased by 5.2% year-on-year, outpacing the growth of goods retail sales by 0.6 percentage points [1][2] Group 1: Service Consumption Growth - The retail sales of cultural, sports, and leisure services, as well as communication and information services, experienced double-digit growth [1] - National film box office revenue rose by 20.7% year-on-year in the first three quarters [1] - Software business revenue grew by 12.6% from January to August [1] Group 2: Goods Retail Performance - Overall retail sales of consumer goods increased by 4.5% year-on-year in the first three quarters, with growth accelerating by 1.2 percentage points compared to the previous year [2] - In September, consumer goods retail sales grew by 3.0%, influenced by the timing of the Mid-Autumn Festival, with a 0.4 percentage point decline from August [2] - The retail sales of home appliances and audio-visual equipment surged by 25.3%, while cultural and office supplies increased by 19.9% [1]

Core Insights - In May, the total retail sales of consumer goods reached 36,748 billion yuan, showing a year-on-year growth of 6.5% [1] - Urban retail sales amounted to 36,057 billion yuan, with a year-on-year increase of 6.5%, while rural retail sales were 5,269 billion yuan, growing by 5.4% [1] - From January to May, urban retail sales totaled 176,490 billion yuan, reflecting a growth of 5.1%, and rural retail sales reached 26,681 billion yuan, increasing by 4.9% [1] - In May, the catering revenue was 4,578 billion yuan, marking a growth of 5.9% [1] - For the first five months, the total retail sales of consumer goods were 180,398 billion yuan, with a year-on-year growth of 5.1%, and catering revenue was 22,773 billion yuan, growing by 5.0% [1]