加拿大鹅被传出售，或是因为其近年相对疲软的市场表现。截至2025年3月30日，Canada Goose加拿大 鹅2025财年营收达13.484亿加元，同比增长1.1%；除大中华区外的亚太市场成为主要增长引擎，同比增 长 31.4%。这份业绩表现不能算差，但从近三年业绩看加拿大鹅增长承压增速放缓。2022-2025财年， 公司营收增速从21.5%大幅滑落至1.1%。 与巅峰期相比，加拿大鹅市值已缩水超440亿元人民币，当前市值约为97亿元人民币。 但加拿大鹅依旧是在赚钱的，且近期业绩亮眼。最新财报显示，2026财年第一季度（截至2025年6月29 日），加拿大鹅全球营收同比增长22.4%至1.08亿加元（约合人民币5.61亿元），为近九个季度以来最 大增幅。其中，大中华区期内实现营收大增18.7%。为此，加拿大鹅在品类拓展、营销活动、渠道扩张 等方面均采取了针对性优化措施。 在非销售旺季增势强劲，很大程度上源于加拿大鹅的四季化战略。加拿大鹅正努力摆脱"冬装代名词"标 签，扩大产品线至毛衣、鞋履、太阳镜等领域，并强化产品和门店陈列的季节相关性。最新财季内，其 新推出的Emerson短袖T恤成为最畅销产品，市场反馈 ...

Summary of Bosideng Conference Call Company Overview - **Company**: Bosideng - **Industry**: Down Jacket Market in China Key Points and Arguments Brand and Market Positioning - Bosideng has successfully upgraded its brand and improved supply chain quality, allowing it to enter the mid-to-high-end market through price increases, achieving high turnover, high gross margins, and low inventory levels [2][4][10] - The main brand's gross margin is higher than that of Canada Goose, and inventory turnover days are faster than Uniqlo, indicating superior operational efficiency [2][5] - The company aims to increase its market share from the current 11% over the next five years, with a focus on brand upgrades and supply chain optimization [6][12] Financial Projections - For the fiscal year 2025, Bosideng's revenue is expected to reach 25.9 billion yuan, with the down jacket business accounting for 84% and the main brand contributing 85% [2][8] - The company is projected to maintain a revenue growth rate of over 10% annually for the next three years [6][16] Growth Opportunities - Bosideng's future growth points include replacing international brands, increasing market share, opening seasonal stores, and implementing a multi-brand strategy [12] - The Chinese down jacket market has a low penetration rate, with per capita consumption significantly lower than in the U.S., indicating substantial growth potential [6][13] Supply Chain and Pricing Strategy - The key to Bosideng's successful price increases lies in product quality, channel management, and supply chain collaboration [2][10] - The company has a flexible supply chain that allows for quick responses to market demand, reducing the risk of unsold inventory and improving gross margins [11] Competitive Landscape - Bosideng's valuation is currently underestimated, with a dividend yield exceeding 6.5% and a price-to-earnings ratio of 11-12 times, compared to competitors like Li Ning, which has a higher valuation despite stagnant growth [3][7][17] - The company has a competitive advantage due to its unique supply chain and the growing demand for outdoor products [17] Product Diversification - Bosideng is expanding its product offerings beyond down jackets, including lightweight down jackets and sun protection clothing, which have seen rapid growth [6][14] - The sun protection clothing market is projected to reach 8.3 billion yuan by 2024, with Bosideng's online average price higher than the industry average [14] International Expansion - The acquisition of a stake in the luxury brand Mutinac is part of Bosideng's strategy to enhance its brand matrix, targeting both high-end and mass-market segments [15] Online and Offline Channel Development - Revenue and profit growth for the fiscal years 2025 to 2026 are expected to be 10% and 12%, respectively, with a focus on online sales through platforms like Douyin [16] Conclusion - Bosideng's strategic focus on brand enhancement, supply chain efficiency, and market expansion positions it well for future growth, despite current undervaluation in the market [3][17]

Core Viewpoint - The company reported a solid performance for the fiscal year 2024/25, with revenue increasing by 11.6% to 25.9 billion and net profit rising by 14.3% to 3.51 billion, aligning with expectations [1] Revenue Breakdown - Brand down jackets revenue grew by 11% to 21.67 billion, with Bosideng, Xuezhongfei, and Bingjie contributing 10.1%, 9.2%, and -12.9% growth respectively, reaching 18.48 billion, 2.21 billion, and 0.13 billion [1] - OEM management business revenue increased by 26.4% to 3.37 billion, while women's and diversified clothing revenues decreased by 20.6% and increased by 2.8% to 0.65 billion and 0.21 billion respectively [1] Channel Performance - Brand down jacket sales through self-operated and wholesale channels grew by 5.2% and 24.3% to 15.09 billion and 5.72 billion respectively [1] - The number of retail stores increased by 253 to 3,470, with self-operated and wholesale stores net increasing by 100 and 153 to 1,236 and 2,234 respectively [1] Operational Efficiency - The company enhanced operational efficiency through the expansion of the Top Store system and upgrading channel stratification [2] - Online sales for brand down jackets rose by 9.4% to 7.48 billion, accounting for 34.5% of total sales [2] Profitability Metrics - Gross margin decreased by 2.3 percentage points to 57.3%, with brand down jackets' gross margin declining by 1.6 percentage points to 63.4% due to lower-margin franchise channels and rising raw material costs [2] - Net profit margin improved by 0.3 percentage points to 13.6% due to a decrease in distribution and administrative expense ratios [2] Financial Health - Inventory increased by 23.6% to 3.95 billion, with inventory turnover days rising by 3 days to 118 days [2] - The company maintained a healthy cash position with cash and cash equivalents of 4.18 billion and a dividend payout ratio of 84.1% [2] Future Outlook - The company is expected to achieve revenue growth of 10.06%, 10.37%, and 10.51% for FY2026 to FY2028, reaching 28.506 billion, 31.461 billion, and 34.766 billion respectively [3] - Net profit is projected to grow by 11.48%, 11.77%, and 11.59% to 3.917 billion, 4.378 billion, and 4.886 billion respectively, with corresponding valuations of 12, 11, and 10 times [3]

Investment Rating - The report maintains a "Buy" rating for the company, indicating a positive outlook for the stock's performance in the near term [5]. Core Insights - The company achieved a revenue growth of 11.6% year-on-year, reaching 25.9 billion yuan, and a net profit increase of 14.3% to 3.51 billion yuan for the fiscal year 2024/2025 [1][2]. - The brand's down jacket segment saw a revenue increase of 11% to 21.67 billion yuan, with the main brand, Bosideng, growing by 10.1% to 18.48 billion yuan [2]. - The company is focusing on enhancing operational efficiency through the expansion of its store network and improving single-store performance [3]. Financial Performance - The company reported a gross margin of 57.3%, a decrease of 2.3 percentage points year-on-year, while the net profit margin improved by 0.3 percentage points to 13.6% [3][4]. - The company’s inventory increased by 23.6% to 3.95 billion yuan, with a cash position of 4.18 billion yuan, indicating healthy cash flow [4]. - The company plans to achieve revenue growth of approximately 10% annually from FY2026 to FY2028, with projected revenues of 28.51 billion yuan, 31.46 billion yuan, and 34.77 billion yuan respectively [4]. Business Segments - The OEM processing management business grew by 26.4% to 3.37 billion yuan, while women's clothing and diversified apparel segments saw declines of 20.6% and growth of 2.8% respectively [2]. - The self-operated and wholesale channels for brand down jackets reported revenue increases of 5.2% and 24.3%, reaching 15.09 billion yuan and 5.72 billion yuan respectively [3]. Market Position - The company has expanded its retail store count by 253 to a total of 3,470 stores, with a net increase of 210 Bosideng brand stores [3]. - Online sales for brand down jackets grew by 9.4% to 7.48 billion yuan, accounting for 34.5% of total sales [3].