不再执着于打卡千篇一律的网红地标，也不沉迷于虚拟世界的线上互动，如今越来越多年轻人正把菜市 场当成新的"生活休闲地"与"社交场所"。在他们眼中，菜市场不再是父母专属的采购地，而是藏着城市 烟火气、装满各地风味的宝藏空间 —— 新鲜欲滴的蔬果菜肉、此起彼伏的叫卖声、转角遇到的地道小 吃、还藏着异乡人寻觅的家乡味道……在这里，挑拣食材是与生活的对话，讨价还价是趣味的互动，而 偶然发现的家乡食材，便是治愈乡愁的良药。年轻人用脚步丈量街巷，用味蕾感受在地文化，逛菜市场 早已从单纯的购物行为，变成一种治愈又充满仪式感的生活方式，成为年轻人逃离内卷、拥抱真实生 活，即便身处异乡也能收获归属感的新选择。 以食会友，凝聚社区暖意 窝趣"趣社区"的核心，从来不是冰冷的居住空间，而是让租客们在此相遇、相知、相伴的温暖圈 子。"wo们开伙啦"活动便为租客们搭建了这样一个零压力的趣味社交纽带。 活动现场，杨二妈以美食为引，引导租客们畅谈家乡味道。每一道提及的家乡菜，都藏着一段专属记 忆，大家围坐畅谈童年与食物的羁绊，分享各地饮食文化，原本陌生的租客，在欢声笑语中快速拉近距 离，变成了志同道合的饭搭子。 近日，窝趣联合菜市场经济学发起 ...

Core Viewpoint - The rapid development of China's economy and culture has led to a diversified pursuit of spiritual life, with research-based tourism increasingly favored, expanding its participants from primarily school students to young and elderly individuals [1] Group 1: Industry Development - Research-based tourism is gradually moving towards standardized and high-quality development, supported by policy guidance and professional course design [1] - The integration of education, culture, and tourism is becoming a new driving force for high-quality development in the tourism industry [1] Group 2: Regional Resources - Hainan, located at the southernmost point of China, boasts rich "land, sea, and air" resources for research-based tourism, including unique ethnic cultural resources and marine culture [2] - The Hainan Bailing Valley and various museums provide excellent venues for research-based tourism, showcasing local culture and history [2] Group 3: Development Strategies - To enhance Hainan's research-based tourism, it is essential to tap into local culture, making resources more engaging and participatory for tourists [3] - Utilizing digital technology can create immersive experiences, allowing participants to interact with historical and cultural contexts [3][4] - Creating distinctive research scenarios and integrating educational content into tourism experiences can enrich the learning process [4][5] Group 4: Educational Integration - The core of research-based tourism is education, which should incorporate ideals, patriotism, and scientific spirit throughout the experience [5] - Innovative teaching methods, such as situational teaching and drama performances, can revitalize historical narratives and engage participants more effectively [5] Group 5: Environmental and Structural Support - Establishing a comprehensive standard system covering courses, bases, mentors, and evaluations is crucial for the growth of research-based tourism [5] - The development of a research tourism fund and a professional mentor team can enhance market vitality and ensure a reliable environment for participants [5]

Core Insights - The article highlights the comprehensive upgrade and development of the cultural tourism consumption sector, with Fosun Tourism Group (Fosun Travel) focusing on vacation scenarios as a growth opportunity [1] - Fosun Travel aims to become the world's leading vacation brand by launching three core product lines: Super Resorts, Super Vacation Zones, and Super Cultural Tourism Malls [1][2] Group 1: Product Lines and Market Strategy - Fosun Travel's Super Resorts address the pain points of traditional scenic spots by providing a one-stop vacation transformation solution [2] - The Super Vacation Zones target core tourist cities in China, integrating international IP and innovative content to create immersive theme vacation complexes [2] - The Super Cultural Tourism Mall (HiSphere) aims to reshape commercial spaces with a focus on cultural and entertainment experiences, combining shopping, dining, and leisure [2] Group 2: Growth Projections and Unique Offerings - By 2035, Fosun Travel plans to establish five micro-vacation projects in first-tier cities and develop 100 "Mediterranean PAI" resorts, 20 "Mediterranean Neighbor" vacation zones, and five HiSphere cultural tourism malls [3] - Each project will incorporate local cultural elements to create unique IPs and experiences, addressing the issue of homogenization in the market [3] Group 3: Ongoing Projects and Collaborations - As of November 28, Fosun Travel has signed contracts for 14 key projects across major cities, including five Super Resorts, eight Super Vacation Zones, and one Super Cultural Tourism Mall [4] - Notable projects include the Mediterranean White Day Ark in Hangzhou and Hi·Chongqing, which will feature immersive cultural experiences and diverse offerings for families and Gen Z [4] Group 4: Future Directions and Investment Strategies - Fosun Travel has signed a cooperation agreement to create the first biodiversity resort in China, emphasizing ecological-driven tourism [5] - The company adopts a light asset operation model while selectively investing in high-quality projects, with several enterprises expressing interest in investment [5] - The focus on vacation resorts as a key driver for urban cultural tourism enhancement reflects the industry's shift towards deep experiential offerings [5][6]