"马年登马峦"，就是深圳坪山今年春节的营销口号，也是向广大市民发出的诚挚邀请，坪山巧妙利用"丙午马 年"与辖区内"马峦山"的天作之合，深挖生态优势、厚植文化底蕴、激活消费活力，将传统年味与现代潮流深度融 合，推出一系列特色新春活动，迎来文旅商消费"开门红"。 吸引游客到坪山"打卡""刷卡" 春节期间，坪山区全区共接待游客（不含深圳）同比增长55.2%。其中一日游游客同比增长71.7%，过夜游游客同 比增长26.5%，旅游收入同比增长54.7%。这组"开门红"数字背后，是坪山用自己独特的方式，解锁城市流量的新 密码。 "马年登马峦" 马年IP的在地转化 "马年登马峦，新年步步高。"这句看似简单的口号，实则是一次成功的文化地理学嫁接。马峦山郊野公园作为坪 山乃至深圳的生态名片，坪山在山间精心设置的新春打卡装置串联起登山祈福路线，春节期间共计接待入园游客 同比增加10.12%，人们拾级而上，在飞瀑流泉间许下的不仅是个人心愿，更是对一座城区美好未来的期许。 "特意带爸妈从老家过来，既是'反向团圆'，也想让他们沾沾马年的喜气。"在坪山工作的王先生说，一家人沿着 碧岭登山道拾级而上，看飞瀑流泉，听鸟鸣山涧，是这个春节最美 ...

"策马寻春，花漫仓街"市集上人头攒动。 淮安里运河畔市集的积木摊主张孝泽，同样在新春市集里迎来了客流高峰。"春节期间太忙了，我连坐 下来休息一会儿的时间都没有。"他解释说，今年温暖宜人的天气，让景区人流量大幅提升，张孝泽每 天早上9点出摊，一直营业到晚上11点，忙得脚不沾地。为了契合新春节日氛围，他在积木选品上格外 用心，既有新春醒狮、生肖萌宠这类应景爆款，也有军事机甲、建筑模型、卡通形象等潮流款式，甚至 还有精致的街景系列与趣味盲盒积木，品类覆盖全年龄段喜好。"品种必须不断更新、贴近潮流，才能 持续吸引顾客的目光。"张孝泽透露，摊位销售额日均达3000元左右，同比增加约30%。 "这个假期，糕点每天要卖出六七百份。我腾不出手，许多食客自己动手取纸打包。"苏州仁恒仓街市集 梅花糕摊主丁皓颖告诉记者。他是泰州人，在苏州扎根数十年，与妻子一同经营梅花糕、海棠糕生意。 他们始终坚持传统做法，比如梅花糕牢牢抓住"香甜软糯"四大特点，豆沙的香、麦芽糖与红糖的甜，搭 配软糯的口感，缺一不可。为了保证口味正宗，原材料的选择格外严苛，豆沙选用东北大红豆与新疆大 红枣制作，现做现吃，因此收获了大批回头客。 □ 本报记者 杨民仆 ...

Group 1 - The core idea of the articles is that young people are increasingly viewing local markets as new social and recreational spaces, moving away from traditional tourist attractions and online interactions [1] - Local markets are seen as treasure troves filled with fresh produce and local flavors, providing a sense of belonging and cultural connection for young people, even when they are away from home [1][17] - The "wo们开伙啦" community event organized by Woqu aims to create a warm social environment for renters, using food as a medium to foster connections and share cultural experiences [3][5] Group 2 - The event featured interactive activities such as creating a "taste map" of hometown dishes and guessing food items based on photographs, enhancing community engagement and cultural exploration [8][10] - Participants explored the local market, discovering hidden culinary gems and experiencing the vibrant local culture, which helps them integrate into the community [13][17] - The activities included creative exploration tasks that encouraged participants to capture the essence of local life through photography, deepening their understanding of the area's history and culture [19][22] Group 3 - Woqu's "趣社区" concept emphasizes a lifestyle that blends shared and private living experiences, aiming to provide a sense of home for urban youth [24] - The successful execution of the "wo们开伙啦" event exemplifies Woqu's brand characteristics, focusing on local resources and comfortable living to foster enjoyment, friendships, and warmth among renters [24]

Core Viewpoint - The rapid development of China's economy and culture has led to a diversified pursuit of spiritual life, with research-based tourism increasingly favored, expanding its participants from primarily school students to young and elderly individuals [1] Group 1: Industry Development - Research-based tourism is gradually moving towards standardized and high-quality development, supported by policy guidance and professional course design [1] - The integration of education, culture, and tourism is becoming a new driving force for high-quality development in the tourism industry [1] Group 2: Regional Resources - Hainan, located at the southernmost point of China, boasts rich "land, sea, and air" resources for research-based tourism, including unique ethnic cultural resources and marine culture [2] - The Hainan Bailing Valley and various museums provide excellent venues for research-based tourism, showcasing local culture and history [2] Group 3: Development Strategies - To enhance Hainan's research-based tourism, it is essential to tap into local culture, making resources more engaging and participatory for tourists [3] - Utilizing digital technology can create immersive experiences, allowing participants to interact with historical and cultural contexts [3][4] - Creating distinctive research scenarios and integrating educational content into tourism experiences can enrich the learning process [4][5] Group 4: Educational Integration - The core of research-based tourism is education, which should incorporate ideals, patriotism, and scientific spirit throughout the experience [5] - Innovative teaching methods, such as situational teaching and drama performances, can revitalize historical narratives and engage participants more effectively [5] Group 5: Environmental and Structural Support - Establishing a comprehensive standard system covering courses, bases, mentors, and evaluations is crucial for the growth of research-based tourism [5] - The development of a research tourism fund and a professional mentor team can enhance market vitality and ensure a reliable environment for participants [5]

Core Insights - The article highlights the comprehensive upgrade and development of the cultural tourism consumption sector, with Fosun Tourism Group (Fosun Travel) focusing on vacation scenarios as a growth opportunity [1] - Fosun Travel aims to become the world's leading vacation brand by launching three core product lines: Super Resorts, Super Vacation Zones, and Super Cultural Tourism Malls [1][2] Group 1: Product Lines and Market Strategy - Fosun Travel's Super Resorts address the pain points of traditional scenic spots by providing a one-stop vacation transformation solution [2] - The Super Vacation Zones target core tourist cities in China, integrating international IP and innovative content to create immersive theme vacation complexes [2] - The Super Cultural Tourism Mall (HiSphere) aims to reshape commercial spaces with a focus on cultural and entertainment experiences, combining shopping, dining, and leisure [2] Group 2: Growth Projections and Unique Offerings - By 2035, Fosun Travel plans to establish five micro-vacation projects in first-tier cities and develop 100 "Mediterranean PAI" resorts, 20 "Mediterranean Neighbor" vacation zones, and five HiSphere cultural tourism malls [3] - Each project will incorporate local cultural elements to create unique IPs and experiences, addressing the issue of homogenization in the market [3] Group 3: Ongoing Projects and Collaborations - As of November 28, Fosun Travel has signed contracts for 14 key projects across major cities, including five Super Resorts, eight Super Vacation Zones, and one Super Cultural Tourism Mall [4] - Notable projects include the Mediterranean White Day Ark in Hangzhou and Hi·Chongqing, which will feature immersive cultural experiences and diverse offerings for families and Gen Z [4] Group 4: Future Directions and Investment Strategies - Fosun Travel has signed a cooperation agreement to create the first biodiversity resort in China, emphasizing ecological-driven tourism [5] - The company adopts a light asset operation model while selectively investing in high-quality projects, with several enterprises expressing interest in investment [5] - The focus on vacation resorts as a key driver for urban cultural tourism enhancement reflects the industry's shift towards deep experiential offerings [5][6]