梅花糕
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烟火市集酿出消费新潮流
Xin Hua Ri Bao· 2026-02-24 13:53
"策马寻春,花漫仓街"市集上人头攒动。 淮安里运河畔市集的积木摊主张孝泽,同样在新春市集里迎来了客流高峰。"春节期间太忙了,我连坐 下来休息一会儿的时间都没有。"他解释说,今年温暖宜人的天气,让景区人流量大幅提升,张孝泽每 天早上9点出摊,一直营业到晚上11点,忙得脚不沾地。为了契合新春节日氛围,他在积木选品上格外 用心,既有新春醒狮、生肖萌宠这类应景爆款,也有军事机甲、建筑模型、卡通形象等潮流款式,甚至 还有精致的街景系列与趣味盲盒积木,品类覆盖全年龄段喜好。"品种必须不断更新、贴近潮流,才能 持续吸引顾客的目光。"张孝泽透露,摊位销售额日均达3000元左右,同比增加约30%。 "这个假期,糕点每天要卖出六七百份。我腾不出手,许多食客自己动手取纸打包。"苏州仁恒仓街市集 梅花糕摊主丁皓颖告诉记者。他是泰州人,在苏州扎根数十年,与妻子一同经营梅花糕、海棠糕生意。 他们始终坚持传统做法,比如梅花糕牢牢抓住"香甜软糯"四大特点,豆沙的香、麦芽糖与红糖的甜,搭 配软糯的口感,缺一不可。为了保证口味正宗,原材料的选择格外严苛,豆沙选用东北大红豆与新疆大 红枣制作,现做现吃,因此收获了大批回头客。 □ 本报记者 杨民仆 ...
江苏:烟火市集酿出消费新潮流
Sou Hu Cai Jing· 2026-02-24 02:45
陈浩创作的绒花作品《千里江山》。 "策马寻春,花漫仓街"市集上人头攒动。 今年春节假期,江苏多地各类特色市集如雨后春笋般涌现,以非遗展演、民俗互动、特色文创、地道美 食为依托,串联起传统与潮流,不仅成为市民游客休闲消费的新场景,更激活了江苏文旅消费的新活 力。那么,市集为什么遍地开花、热度持续攀升?如何让市集真正成为彰显江苏地域特色、推动文旅融 合的重要载体? 超高人气:匠心好物带动消费活力 "折叠灯是春节假期销售的爆款,每天都能卖出去20多盏。"2月22日,在南京夫子庙琵琶街市集,集吉 文创的工作人员黄雨杰开心地说。记者看到,门店内各式折叠灯错落摆放。折叠时为一枚小巧轻薄的方 块,当展开点亮,便绽放出惊艳的光影效果,引得不少游客拍照打卡。 作为2024年夫子庙文旅招商引入的文创品牌,集吉文创的折叠灯已斩获多项行业大奖。"我们的折叠灯 纯手工制作,核心材质选用杜邦纸,防水又防潮,适用于办公室、茶室、床头等多种场景。"黄雨杰介 绍。为了适配不同人群,折叠灯还推出了多款兼具年味与地域特色的限定款式。其中,新春应景的"添 福纳吉"款,由团队与杨家埠木版年画省级非遗代表性传承人杨志滨联名打造而成。设计融入传统门神 元 ...
无锡阳山年味市集启幕 沉浸式体验点亮新春文旅消费
Xin Lang Cai Jing· 2026-02-07 10:25
Core Viewpoint - The "Su Yun Xiang Qing · Beautiful Wuxi" rural leisure tourism agricultural promotion event aims to enhance the quality of rural tourism and cultural consumption during the Spring Festival by integrating local cuisine, traditional customs, and dynamic performances [1][5]. Group 1: Event Overview - The event features the "2026 Yangshan Year Flavor Market," which emphasizes local flavors, cultural creativity, interactive experiences, and traditional customs [2][3]. - The market is designed with five thematic areas, including local delicacies, cultural and creative products, and interactive experiences, creating a vibrant scene of traditional customs [2][3]. Group 2: Activities and Engagement - The market includes a "Gao·Sheng Yi Bu" area where visitors can learn to make traditional rice cakes under the guidance of skilled artisans, showcasing the blend of tradition and innovation [3]. - An online and offline integration is highlighted through the "Young Live·Cloud Tour Market," where local influencers promote Yangshan's cultural tourism resources and specialty agricultural products via immersive live streaming [3][5]. Group 3: Cultural and Interactive Elements - The event features a "Park Stamp Collection" activity with five themed check-in points, allowing visitors to collect auspicious stamps and participate in a lottery for prizes [5]. - Traditional crafts such as sugar figurine making, paper cutting, and Chinese knot weaving are showcased, along with performances like tree stump bands and dragon dances, enhancing the cultural experience [5]. Group 4: Economic Impact - The event aims to revitalize the Spring Festival cultural tourism consumption, injecting new momentum into the high-quality development of Yangshan's rural leisure tourism agriculture [5].
西湖边这场市集还有最后一天
Hang Zhou Ri Bao· 2026-01-20 03:03
Group 1 - The core theme of the event is "Galloping Horse Welcoming Spring: Cross-Strait Unity," with over 80 businesses from both sides participating [2] - The event features three main thematic areas: "Taiwan Specialty Goods Zone," "Zhejiang Local New Year Gifts Zone," and "Cross-Strait Rural Revitalization Achievements Zone," showcasing a variety of local delicacies and cultural products [1][2] - The market runs from January 16 to 20, 2023, and includes performances such as the "Electric Music San Tai Zi," enhancing the festive atmosphere [2] Group 2 - The event aims to promote practical cooperation between the two sides in areas such as youth innovation and entrepreneurship, as well as cultural and tourism integration [2] - The market also highlights the achievements of cross-strait rural revitalization, with products from Guizhou Province displayed, emphasizing the collaborative efforts between the two regions [1]
(乡村行·看振兴)浙江路桥:乡村品牌勾勒百姓幸福图景
Xin Lang Cai Jing· 2025-12-24 11:38
Core Viewpoint - The article highlights the transformation of Dajiaoli Village in Taizhou, Zhejiang Province, through the establishment of a cooperative workshop model that enhances the value of local agricultural products, particularly the production of dried bayberries, while also promoting cultural and tourism initiatives to improve the overall quality of life for residents [1][3]. Group 1: Agricultural Development - Dajiaoli Village has over 600 acres of bayberry orchards, primarily cultivating the Dongkui and Heitan varieties, which previously suffered from fragmented management and lack of branding [3]. - The cooperative workshop model, referred to as "Workshop + Farmers," has been implemented to create the "Aoli Mei" brand, allowing for centralized purchasing and processing of bayberries, resulting in a significant increase in income [3]. - This year, the workshop produced over 5,000 pounds of dried bayberries, with an expected revenue increase of over 50,000 yuan [3]. Group 2: Cultural and Tourism Initiatives - The village has leveraged its natural beauty and cultural heritage to develop tourism, particularly through the promotion of cherry blossom viewing events, which attract visitors and stimulate local businesses [3][4]. - Dajiaoli Village is developing four key service brands: "Aoli Mei," "Aoli Cherry," "Aoli Market," and "Aoli Dream," aimed at enhancing community engagement and providing a sense of happiness for residents [4]. - The "Aoli Dream" initiative includes various community activities such as reading programs for children and health services for the elderly, fostering a supportive environment for all age groups [5][7]. Group 3: Infrastructure and Future Development - Ongoing construction of a ginkgo park and planning for a commercial street indicate a commitment to further developing the village's infrastructure and tourism potential [7]. - The transformation from a remote village to a harmonious rural community is expected to continue, with more cultural and industrial projects in the pipeline [7].
食蕴匠心,品舌尖绽放的记忆滋味
Xin Lang Cai Jing· 2025-12-23 23:14
Group 1 - The article highlights the cultural significance of traditional food in the Xiangjiadang area, emphasizing how local delicacies like cakes and dumplings evoke a sense of home for many who study or work away from their hometowns [1][2] - The Xiangjiadang area has been revitalizing cultural heritage through food, organizing traditional food exhibitions during holidays to create a platform for locals and tourists to experience regional culinary culture [2][3] - Local specialties such as soy duck, yellow wine, and rice dumplings are not only essential components of the culinary landscape but also serve as distinct markers of regional culture [2] Group 2 - The Xiangjiadang area is transforming cultural spaces into platforms for promoting local culture, utilizing modern agricultural parks and museums to attract more visitors and showcase the unique charm of the region [3]
诱人的梅花糕
Xin Lang Cai Jing· 2025-12-20 06:43
Group 1 - The article highlights the traditional snack "Meihua Cake," known for its crispy texture and sweet red bean filling, which is made using a hexagonal cast iron mold [1][2] - The preparation of Meihua Cake is labor-intensive, requiring about 10 minutes to produce a batch of 16 cakes, with the chef often seen wiping sweat due to the effort involved [1] - The popularity of Meihua Cake has declined over the years, with fewer vendors selling it in Shanghai, despite its historical significance and traditional flavor [2][3] Group 2 - Meihua Cake has its origins in the Ming Dynasty and was particularly popular in the Jiangsu and Zhejiang regions, with its aroma recognizable along the route from Suzhou to Nanjing [3] - The article mentions various locations where Meihua Cake can still be found, including a shop in Suzhou and another in Pinghu, where it is sold hot and fresh [3] - The snack is celebrated as a quintessential street food, especially during winter, and is associated with a nostalgic experience for those who enjoy it [3]
江苏南京:“三进城”借赛出圈,城乡融合愈加精彩
Nan Jing Ri Bao· 2025-10-19 01:48
Core Insights - The "Su Chao" semi-final match between Nanjing and Taizhou teams took place on the evening of October 18, 2023, at the Nanjing Olympic Sports Center, attracting significant local interest despite adverse weather conditions [2] - The event was part of a broader initiative called "Three into the City," which aimed to promote rural culture, quality agricultural products, and local talents, creating a vibrant atmosphere that combined sports and cultural experiences [2][5] Group 1: Event Highlights - The match was accompanied by a lively atmosphere in the Silver Ginkgo Cultural and Art District, where local delicacies and cultural displays were showcased, enhancing the spectator experience [3][4] - Various food stalls offered a range of local specialties, such as Mei Hua cake and steamed cakes, which were particularly popular among attendees [3] - The event featured interactive cultural elements, including NPCs dressed in traditional costumes, which engaged visitors and highlighted Taizhou's cultural heritage [3] Group 2: Cultural Integration - Creative markets were set up throughout the venue, showcasing local handicrafts and non-material cultural heritage items, attracting both fans and tourists [4] - The event also highlighted the stories of local farmers and agricultural innovators, with 20 representatives from the "new farmers" community being recognized during the match [4][5] - The integration of local agricultural products into the event provided a unique "watch and shop" experience for attendees, enhancing the connection between sports and local culture [6][7] Group 3: Community Engagement - The event served as a platform for local agricultural brands to promote their products, with various stalls offering samples and engaging with visitors [7] - The "Three into the City" initiative aimed to leverage the event's popularity to increase awareness and sales of local agricultural products, thereby benefiting the local economy [7] - Cultural exchanges were facilitated through various activities, including the display of local art and crafts, which attracted diverse audiences, including international students [8][9]