Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, scheduled for December 12-14 in Guangzhou, aims to showcase the unique agricultural products of the Pearl River Delta, highlighting their industrial value and development potential [16][95]. Group 1: Geographic Indications and Agricultural Products - As of June this year, Guangdong has approved 229 geographic indication products, ranking among the top in the country [10][13]. - Ten products, including the Xinhui dried tangerine peel, have been included in the "China-EU Geographic Indication Product Mutual Recognition and Protection List," enhancing the international profile of Guangdong's agricultural products [14][15]. - The trade fair will serve as a significant platform for showcasing these products and their unique industrial values [15][95]. Group 2: Urban Agriculture Development - Guangzhou and Shenzhen, with a combined population of nearly 37 million, are reshaping the agricultural value chain through industrialization and information technology [21][22]. - In 2024, the planting area for lychee in Zengcheng is expected to reach 200,000 mu, with a total output of approximately 50,000 tons [22]. - The trade fair will provide an important showcase for urban agricultural development [25]. Group 3: Industry Innovations and Market Expansion - The Guangdong region is seeing significant growth in its agricultural sectors, with the Xinhui dried tangerine peel industry alone generating a total output value of 26.018 billion yuan [51]. - The trade fair is viewed as a crucial opportunity for connecting with international markets [54]. - The integration of technology, culture, and health into the agricultural sector is expected to enhance the competitiveness of geographic indication products [90][92]. Group 4: Future Development and Strategic Opportunities - The construction of the Guangdong-Hong Kong-Macao Greater Bay Area presents unprecedented strategic opportunities for the geographic indication agricultural products of the Pearl River Delta [86]. - The trade fair is anticipated to elevate the brand influence and market competitiveness of these products [87]. - The future development of these products will focus on "value reconstruction," transforming them into a complex industry IP that integrates technology and global trade [90][92].

Core Insights - Guizhou's "Xingren Job's Tears" rice has achieved national recognition by ranking 14th in the "2024 China Geographical Indication Agricultural Products (Grain and Oil) Regional Public Brand Reputation TOP100" with a reputation score of 817.03 [5][3][4] Industry Overview - The cultivation history of Xingren Job's Tears rice dates back to the Qing Dynasty, noted for its high quality as recorded in historical texts [8][9] - This product is recognized as a medicinal and edible food, rich in amino acids, zinc, and flavonoids, offering health benefits such as enhancing immunity and promoting digestion [9][10] Brand Development - Xingren Job's Tears rice has received three certifications: geographical indication agricultural product, geographical indication protected product, and geographical indication trademark [10][11] - The region has established a standardized production base covering 37,000 acres for green food [11] Production and Economic Impact - The planting area for Xingren Job's Tears rice is stable at 250,000 acres, with an annual production of 75,000 tons [14] - The industry supports over 40,000 farming households across 17 towns, with more than 10,000 households benefiting from poverty alleviation [15] Market Performance - Core enterprises in the industry, including Guizhou Xingren Job's Tears Rice Industry Co., Ltd., have achieved annual sales of 3 billion yuan, with products exported to Japan, South Korea, Australia, and Hong Kong [16][17] - The global market share of Xingren Job's Tears rice exceeds 70%, establishing a significant presence in the international market [17] Future Prospects - The Ministry of Agriculture and Rural Affairs has approved the establishment of a national modern agricultural industrial park for Job's Tears rice in 2024, which will integrate numerous patents to enhance production standards and quality traceability [13][21][22] - The local government aims to leverage the industrial park to deepen brand positioning and extend the industrial chain, targeting the creation of a comprehensive global Job's Tears rice industry hub [23][25]

Core Viewpoint - Geographic indication products are becoming a key to opening international markets, accelerating the global expansion of China's high-quality agricultural products [2][3]. Group 1: Geographic Indication Products - As of the end of 2024, China has recognized a total of 2,544 geographic indication products, with a direct output value exceeding 960 billion yuan [1]. - The core competitiveness of geographic indication products lies in their inherent uniqueness and high added value, which is essential for agricultural exports [3][4]. - The total agricultural trade volume in China increased from 175.6 billion USD in 2012 to 336.1 billion USD in 2023, with an average annual growth rate of 6.7% [3]. Group 2: Export Performance - In the first five months of 2023, China's agricultural exports reached 41.21 billion USD, a year-on-year increase of 3.5% [3]. - Exports to countries involved in the Belt and Road Initiative showed remarkable performance, growing by 8.3% to 20.81 billion USD, accounting for approximately 50.5% of total agricultural exports [4]. Group 3: Market Trends and Opportunities - The increasing public awareness of health and food safety is driving international market interest in geographic indication products [4]. - The signing of the China-EU Geographic Indication Protection and Cooperation Agreement supports the technical standards and brand reputation of geographic indication products [7]. Group 4: Challenges and Strategic Recommendations - Current challenges include low industrial concentration, weak international brand reputation, and an incomplete industrial chain [8][9]. - A comprehensive approach involving local governments, enterprises, and industry associations is necessary to address these challenges and enhance the competitiveness of geographic indication products [9].