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市场回暖带热投顾需求 券商多举措引客留客活客
Zheng Quan Shi Bao· 2025-08-24 22:14
Core Viewpoint - The recent surge in the Shanghai Composite Index, surpassing 3800 points, has led to a significant increase in demand for investment advisory services from brokerages, with both contract signings and revenue rising concurrently [1][2]. Group 1: Demand for Investment Advisory Services - There has been a notable increase in the signing of equity portfolio products, reflecting a resurgence in investor confidence and enthusiasm for the equity market [2]. - The number of clients resetting passwords for dormant accounts has surged significantly in August, indicating a revival in trading activity [2]. - The demand for advisory services is driven by investors' concerns about market valuations, the sustainability of capital inflows, and specific asset allocation strategies [2][3]. Group 2: Brokerages' Response Strategies - Brokerages are actively enhancing their advisory services and launching promotional activities, particularly during the "818 Financial Festival," to attract and retain clients [3][4]. - Various brokerages are offering new client incentives, including high-yield financial products and advanced trading tools, to encourage new account openings [4]. - Investment education initiatives are being implemented to guide new clients in rational investment strategies, focusing on risk tolerance and diversified asset allocation [5][6]. Group 3: Operational Enhancements - Brokerages are investing in operational support, including customer service and educational resources, to better meet client needs [5][6]. - Technological improvements, such as app enhancements and intelligent service features, are being introduced to facilitate a better trading experience for clients [6].