Core Insights - The "Tongyuan Cup" Quanzhou City Brand Promotion Excellent Case Competition has been officially launched, aiming to showcase Quanzhou's rich maritime history and cultural heritage to a global audience [1][3] - The competition received numerous entries from both domestic and international media, focusing on innovative and effective communication strategies to enhance Quanzhou's international image [1][4] Summary by Categories Competition Overview - The "Tongyuan Cup" competition was initiated in September last year, establishing an international communication fund to solicit projects and works that promote Quanzhou globally [1] - A total of 10 excellent international communication projects and 118 outstanding news communication works were selected through rigorous evaluation by experts from universities and media [3] Award Highlights - The awards included one first prize, three second prizes, and six third prizes for excellent international communication projects, as well as three first prizes, five second prizes, and ten third prizes for excellent news communication works [3] - Notable winners include the People's Daily Fujian Branch's project "Yongchun Has Some Kung Fu," which received the first prize for international communication [3] Future Initiatives - Following the success of the inaugural competition, Quanzhou has officially launched the 2026 "Tongyuan Cup" competition, inviting global participation to further enhance its city brand [4] - The event also kicked off the "Tongyuan No. 2" international communication season, featuring a micro-drama series to promote the "Song and Yuan China · Maritime Silk Road Quanzhou" city brand [4]

Core Viewpoint - The event in Beijing showcased Ningxia Yinchuan's unique agricultural, commercial, and tourism products, promoting the city's brand and cultural heritage through a multi-faceted approach [1][4]. Group 1: Event Overview - The event featured over 200 products including intangible cultural heritage items, agricultural specialties, and local delicacies, running for three days [2]. - Attendees enjoyed a variety of local foods such as premium beef and lamb, goji berry products, and traditional snacks, highlighting the culinary richness of Yinchuan [2][5]. Group 2: Promotion Strategy - The event utilized a "narrative promotion + immersive experience + scene consumption" model to enhance visitor engagement and understanding of Yinchuan's offerings [4]. - The strategy aimed to deepen the connection between visitors and the city, encouraging them to explore, appreciate, and promote Yinchuan's charm [4]. Group 3: Tourism Development - Yinchuan has been recognized as one of China's "Top Ten Beautiful Cities" and is focusing on building a national-level tourist resort while leveraging its unique resources [7]. - The city is enhancing its tourism infrastructure across various sectors including dining, accommodation, transportation, and entertainment, aiming to establish itself as an international tourist destination [7].

Group 1 - The event "Magical Ningxia, Beijing Meets Yinchuan" aims to promote Yinchuan's cultural and tourism products through a collaborative platform between Beijing and Ningxia [1][6] - Over 200 products, including non-heritage cultural creations, agricultural specialties, and local delicacies, are showcased during the three-day exhibition [6][7] - The event features a variety of Yinchuan's unique products such as premium beef and lamb, goji berry products, and local wines, enhancing the city's image as a tourist destination [6][7] Group 2 - Yinchuan has been recognized as one of China's top ten beautiful cities, focusing on leveraging its resources to develop tourism and establish itself as an international tourist destination [7] - The event includes participation from 12 exhibiting companies, showcasing nearly 200 agricultural products, delicacies, and cultural creations [7] - The promotional strategy combines narrative storytelling, immersive experiences, and scene-based consumption to deepen visitors' understanding and appreciation of Yinchuan [7]