城市品牌推介
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泉州,向世界!“通远杯”泉州城市品牌推介优秀案例正式发布
Sou Hu Cai Jing· 2025-11-14 04:32
现场正式发布"通远杯"泉州城市品牌推介优秀案例,含优秀国际传播项目(一等1个、二等3个、三等6个)、优秀新闻传播作品(一等3 个、二等5个、三等10个、优秀100个)。其中,人民日报社福建分社的《永春有点功夫》系列媒体传播项目获评一等优秀国际传播项 目;人民日报社福建分社的《创新发展"晋江经验"爱拼会赢续写传奇》,泉州晚报社的《记忆之锚——从一个人到几代人华人华侨家族 续写与家乡的百年情缘》,福建省广播影视集团的《信心从哪里来——闽浙民营企业调研行》获评一等优秀新闻传播作品。此外,大赛 还特别遴选出第十二届全球视频媒体论坛、第二届"海丝"侨商投资贸易大会暨泉州市内外贸高质量发展大会、2025(泰国)闽南文化节3 个优秀国际传播荣誉项目。 国内外媒体界的老朋友和多位侨商代表,也通过视频的形式发来祝福,期待更多精彩的泉州故事、泉州印记触达更广阔的世界圈层,让 这座古代"东方第一大港"续写国际交流的新篇章! 在首届"通远杯"造出声势、打响声量的基础上,泉州正式启动2026年"通远杯"泉州城市品牌推介优秀案例大赛,再次以"通远"之名、"城 市"之诚向全球发出"英雄帖"。现场还开启"通远2号"国际传播季系列活动,发布由 ...
“塞上湖城 大美银川”亮相北京 开启城市品牌立体推介新模式
Zhong Guo Xin Wen Wang· 2025-06-01 01:29
Core Viewpoint - The event in Beijing showcased Ningxia Yinchuan's unique agricultural, commercial, and tourism products, promoting the city's brand and cultural heritage through a multi-faceted approach [1][4]. Group 1: Event Overview - The event featured over 200 products including intangible cultural heritage items, agricultural specialties, and local delicacies, running for three days [2]. - Attendees enjoyed a variety of local foods such as premium beef and lamb, goji berry products, and traditional snacks, highlighting the culinary richness of Yinchuan [2][5]. Group 2: Promotion Strategy - The event utilized a "narrative promotion + immersive experience + scene consumption" model to enhance visitor engagement and understanding of Yinchuan's offerings [4]. - The strategy aimed to deepen the connection between visitors and the city, encouraging them to explore, appreciate, and promote Yinchuan's charm [4]. Group 3: Tourism Development - Yinchuan has been recognized as one of China's "Top Ten Beautiful Cities" and is focusing on building a national-level tourist resort while leveraging its unique resources [7]. - The city is enhancing its tourism infrastructure across various sectors including dining, accommodation, transportation, and entertainment, aiming to establish itself as an international tourist destination [7].
银川特色农商旅产品展销活动亮相北京 开启城市品牌立体推介新模式
Bei Jing Shang Bao· 2025-05-31 11:54
Group 1 - The event "Magical Ningxia, Beijing Meets Yinchuan" aims to promote Yinchuan's cultural and tourism products through a collaborative platform between Beijing and Ningxia [1][6] - Over 200 products, including non-heritage cultural creations, agricultural specialties, and local delicacies, are showcased during the three-day exhibition [6][7] - The event features a variety of Yinchuan's unique products such as premium beef and lamb, goji berry products, and local wines, enhancing the city's image as a tourist destination [6][7] Group 2 - Yinchuan has been recognized as one of China's top ten beautiful cities, focusing on leveraging its resources to develop tourism and establish itself as an international tourist destination [7] - The event includes participation from 12 exhibiting companies, showcasing nearly 200 agricultural products, delicacies, and cultural creations [7] - The promotional strategy combines narrative storytelling, immersive experiences, and scene-based consumption to deepen visitors' understanding and appreciation of Yinchuan [7]