Core Points - The first offline zone for "Foreign Trade Quality Products" in Foshan's Chancheng District has opened at Wangfujing Ziwai Port, showcasing a variety of export ceramics, home appliances, and award-winning smart lamps [1] - Foshan's Business Bureau is implementing measures to help foreign trade companies adapt to market changes and expand domestic sales channels, enhancing consumer awareness of Foshan's foreign trade products [1] - The offline zone features products from nearly 30 foreign trade enterprises, offering over 300 high-quality export goods for consumers to experience [1] Group 1 - A total of 14 offline zones have been established, including locations in Nanhai, Shunde, and other districts, with plans for more zones to open soon [2] - Future offline zones will enhance consumer convenience through dedicated sales staff, online shopping apps, and live streaming sales events [2] - Large chain supermarkets are also facilitating foreign trade companies by creating "green channels" for foreign goods, with rapid product listing processes [2] Group 2 - Guangdong Shunkelong Commercial Chain has attracted 11 local manufacturers, offering nearly 300 cross-border products in its foreign goods section [2] - China Resources Vanguard has introduced a "direct access" service to connect with Foshan's foreign trade enterprises, ensuring quality export products reach consumers directly [2]

不论是商务部将开展的"外贸优品中华行"，还是平台企业主推的各项"国货优选""外贸优品展销"等活 动，多方合力纾困外贸企业的同时，也注重对优质产品的扶持。 "支持外贸优品内销，既帮助外贸企业拓展市场，也进一步提升了平台企业的竞争力，实现互利共 赢。"商务部研究院学位委员会委员白明对证券时报记者表示，在国际竞争中脱颖而出的优质产品来到 国内推广应用，不仅有利于国内消费者享受到高品质产品，也能够丰富平台的产品种类，获得更多稳定 且优质的货源。 苏宁易购集团副总裁陆耀在接受证券时报记者采访时说，苏宁易购致力于为外贸企业提供从入驻到销售 的全链路赋能。"这既是落实国家政策要求，也是我们助力'中国制造'向'中国品牌'转型升级的重要举 措。"据他介绍，目前，已有数码、百货、快消等品类外贸企业咨询并与苏宁易购建立联系。 部分产品由出口转为内销，不可避免将加剧市场竞争。白明认为，目前国内市场竞争激烈，应引导外贸 企业开拓蓝海市场，创造更多增量消费，而非在存量市场与原有厂商"内卷式"竞争。他建议，创设出口 转内销专用消费券，在推动出口产品转内销时区分增量市场与存量市场，实现更有效的市场引导和消费 刺激。 南开大学教授、竞争法研究 ...