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不断出圈 上赛场向多元产业生态升级 围绕赛车文化打造旅游产品矩阵 充分发挥赛道魅力
Jie Fang Ri Bao· 2025-07-18 01:43
Group 1 - The Shanghai International Circuit is redefining the traditional concept of motorsport by integrating entertainment and tourism, transforming the venue into a multi-functional space beyond just racing [1] - The upcoming official lap time leaderboard will cover various categories including cars, go-karts, bicycles, and running, indicating a shift towards a more inclusive sports culture [1] - The circuit plans to launch public track experiences, allowing citizens to engage directly with racing, thereby breaking down barriers between professional events and the general public [1] Group 2 - As a national 4A scenic spot, the Shanghai International Circuit is deeply integrating racing culture into tourism, leveraging its core resources to innovate and enrich cultural and sports products [2] - New tourism products have been developed around major events like CTCC, China GT, and FE, enhancing the visitor experience through interactive activities and behind-the-scenes access [2] - Programs such as the "Racing Dreamer" family day camp and "Track Exploration Tour" provide immersive experiences, allowing visitors to engage with racing culture in a hands-on manner [2] Group 3 - The circuit is continuously innovating in the integration of culture and tourism, exemplified by events like the Dreamland Music Festival, which combines music and racing [3] - In 2024, the circuit is expected to receive 528,000 visitors, establishing itself as a new cultural and tourism landmark in the Yangtze River Delta [3] - Future developments include a racing-themed hotel, enhancing service offerings and positioning the circuit as both an event service hub and a micro-vacation destination [3]