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入股川航集团当“二股东”,五粮液投资版图再扩容
Mei Ri Jing Ji Xin Wen· 2025-12-03 13:44
Core Viewpoint - The recent investment by Wuliangye Group in Sichuan Airlines marks a strategic move to extend its brand value and industrial synergy into high-end sectors such as aviation logistics, leveraging its substantial revenue base of nearly 200 billion yuan [1][8]. Group 1: Investment Details - Sichuan Airlines Group has undergone a capital change, with Wuliangye Group becoming the second-largest shareholder, holding 45.83% of the shares, while Sichuan Development holds 54.17% [1]. - Wuliangye Group's registered capital increased from 417 million yuan to approximately 1.219 billion yuan following this investment [1]. - Wuliangye Group has diversified into various sectors, including new energy, logistics, and finance, with 15 subsidiaries, of which only Wuliangye Co., Ltd. focuses on the liquor business [1][2]. Group 2: Financial Performance - In 2024, Wuliangye Group achieved a sales revenue of 195.297 billion yuan, a year-on-year increase of 10.3%, and a total profit of 47.243 billion yuan, up 10.86% [2]. - The total tax contribution reached 73.446 billion yuan, reflecting a growth of 10.13% year-on-year [2]. Group 3: Strategic Collaborations - Wuliangye Group's recent investments include a 52.93% stake in Sichuan Chuanhong Tea Group and a 20.01% stake in Yibin Yingfa Derui Technology Co., Ltd., indicating a focus on building a complete industrial chain from raw materials to end applications [4][5]. - A strategic partnership with CATL aims to create a new model for zero-carbon industrial transformation, enhancing the group's green development initiatives [4]. Group 4: Brand Expansion - The collaboration with Sichuan Airlines is seen as a significant brand strategy extension, moving Wuliangye's brand presence into the aviation logistics sector, which is expected to enhance brand value by 10%-15% over the next 3-5 years [9]. - Previous joint initiatives, such as the "Cloud Mid-Autumn" themed flight and the "Harmony Global Tour" cultural exchange, have already begun to promote Wuliangye's brand internationally [9].
不断出圈 上赛场向多元产业生态升级 围绕赛车文化打造旅游产品矩阵 充分发挥赛道魅力
Jie Fang Ri Bao· 2025-07-18 01:43
Group 1 - The Shanghai International Circuit is redefining the traditional concept of motorsport by integrating entertainment and tourism, transforming the venue into a multi-functional space beyond just racing [1] - The upcoming official lap time leaderboard will cover various categories including cars, go-karts, bicycles, and running, indicating a shift towards a more inclusive sports culture [1] - The circuit plans to launch public track experiences, allowing citizens to engage directly with racing, thereby breaking down barriers between professional events and the general public [1] Group 2 - As a national 4A scenic spot, the Shanghai International Circuit is deeply integrating racing culture into tourism, leveraging its core resources to innovate and enrich cultural and sports products [2] - New tourism products have been developed around major events like CTCC, China GT, and FE, enhancing the visitor experience through interactive activities and behind-the-scenes access [2] - Programs such as the "Racing Dreamer" family day camp and "Track Exploration Tour" provide immersive experiences, allowing visitors to engage with racing culture in a hands-on manner [2] Group 3 - The circuit is continuously innovating in the integration of culture and tourism, exemplified by events like the Dreamland Music Festival, which combines music and racing [3] - In 2024, the circuit is expected to receive 528,000 visitors, establishing itself as a new cultural and tourism landmark in the Yangtze River Delta [3] - Future developments include a racing-themed hotel, enhancing service offerings and positioning the circuit as both an event service hub and a micro-vacation destination [3]