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哈尔滨香坊区:持续释放夏季文旅消费潜力
Zhong Guo Jing Ji Wang· 2025-08-18 04:22
Core Viewpoint - Harbin Xiangfang District is leveraging summer tourism opportunities by implementing eight major actions to enhance its cultural and tourism brand, aiming to boost market competitiveness and consumer potential in the summer tourism market [1][2] Group 1: Summer Tourism Initiatives - The district has launched the "Summer Encounter Xiangfang" initiative, creating seven themed tourism routes that integrate local historical buildings, ice sports centers, rural areas, museums, and ecological parks [1] - The themes include European style, summer ice and snow, rural seasons, red culture, cool summer retreats, beer summer activities, and self-driving camping [1] Group 2: Cultural Product Supply Actions - The "Fashion Xiangfang" initiative focuses on enhancing cultural offerings through community cultural festivals, public dance training, and art exhibitions, enriching local cultural life [1] - The district is establishing the first non-heritage research center in a star-rated hotel and promoting themed activities like "Travel with Intangible Heritage" [1] - Development of trendy national tide products and cultural creative products is encouraged to increase visibility and influence [1] Group 3: Sports Events Empowerment - The "Dynamic Xiangfang" initiative includes various sports events such as five-a-side football and youth basketball leagues, utilizing indoor venues for national ice hockey championships and training camps [1] - Chess competitions and other sports events are also organized to promote a nationwide fitness trend [1] Group 4: Consumer Scene Cultivation - The "Renew Xiangfang" initiative innovates tourism consumption models by integrating resources from 76 cinemas, cultural tourism, and commercial entities to create a "Ticket Root+" mechanism [2] - Development of nighttime cultural tourism economy is emphasized, with activities like beer festivals at night markets to enhance visitor experiences [2] Group 5: Tourism Service Quality Improvement - The "Enjoy Xiangfang" initiative focuses on upgrading tourism services and promoting new cultural tourism products such as luxury camping sites and immersive stage plays [2] - Continuous improvement of tourism infrastructure, including signage, visitor centers, and parking facilities, is prioritized to enhance the overall tourist experience [2] - The district is also enhancing regulatory measures to ensure a safe and compliant tourism environment [2]
经济政策一线微观察丨“烟火气”邂逅“草药香”——中医药夜市丰富暑期文旅市场
Xin Hua She· 2025-07-08 05:57
Core Viewpoint - The integration of traditional Chinese medicine culture with modern night market economy is creating unique experiences for citizens, enhancing cultural tourism during the summer season [1][2]. Group 1: Event Overview - The third "Da Song Traditional Chinese Medicine Culture Market" was held in Kaifeng, allowing citizens to experience various traditional Chinese medicine practices and receive expert medical consultations [1]. - The event aims to promote traditional Chinese medicine culture and enrich the summer cultural tourism market, focusing on "inheritance, experience, and health" [1]. Group 2: Government Initiatives - In January 2023, the State Council issued measures to cultivate new growth points and promote cultural and tourism consumption, emphasizing the development of night economy [1]. - Various regions are exploring diverse night economy formats, including traditional Chinese medicine night markets, to invigorate local economies [1]. Group 3: Regional Developments - Other provinces such as Shandong, Liaoning, and Sichuan have also hosted traditional Chinese medicine night markets, featuring activities like medicinal cuisine preparation and acupuncture workshops to attract younger audiences [1].