浙江"药材堆"里的价值重构：从原产地交易场到体验地 中新网金华11月18日电(林波)手持一杯特制的中药材奶茶，鼻尖萦绕着淡淡药香，在浙江省金华市磐安 县这座"江南药镇"，这样的场景正成为越来越多年轻游客的打卡体验。 这座素有"中国药材之乡"美誉的浙中山城，正在经历一场深刻的产业价值重构——从传统药材生产地、 交易集散地，向现代化康养生活体验地、旅居地转变。 磐安是千年药乡，晋唐时就有中药材种植记载。自唐至元，大盘山所产的13种药材被列为贡品，清朝 时"磐五味"已负盛名，各地药商大量进山收购药材，有"万国皆来市"之说。 这一观点得到了中国旅游集团专家委员会成员、浙江省文化和旅游智库专家李虹的认可。"中国旅游业 普遍存在'资源路径依赖'。我们过去的模式，近乎'圈山圈水卖门票'，把原材料直接当商品卖。这种思 维在游客需求颠覆性变化的今天必须改变。" 面对转型课题，磐安选择的中医药康养之路受到社会各界关注。 "康养旅居转型是磐安文旅产业高质量可持续发展的战略选择，也是突破目前磐安文旅发展瓶颈的必然 选择。"磐安县文广旅体局党组书记、局长虞晓峰表示，聚焦底色和资源，磐安出台《磐安县文旅体产 业康养旅居转型发展三年行动计 ...

全国中医药膳职 业技能培训班在 广州开班_南方 +_南方plus 近日，由中国药 膳研究会主办， 中国药膳研究会 药膳产业促进专 业委员会、广州 华宴文化发展有 限公司、极客厨 房共同承办的首 期"全国中医药 膳职业技能培训 班"在广州市荔 湾区健康方舟正 式开班。本次培 训旨在助力"健 是中医药学的重 要组成部分，其 传承创新与产业 发展关键在于人 才。本期培训班 是中国药膳研究 会构建标准化人 才培育体系的重 要一步，致力于 培养一批既精通 理论又擅长实操 的复合型专业人 才，为药膳行业 的规范化、专业 化发展树立标 中国药膳研究会 药膳产业促进专 业委员会常务副 主任田川，世界 中华厨师联合会 理事长、广州华 宴文化有限公司 董事长周伟武， 极客厨房创始人 何海晖，极客厨 房联合创始人黄 河等承办与协办 方代表共同启动 开班。中国药膳 研究会药膳产业 促进专业委员会 副秘书长黄华 滨、广东省餐饮 服务行业协会执 行会长谭海城、 广东省团餐配送 行业协会秘书长 陈翔、广东中药 港健康方舟业主 代表总助主任乐 光辉等嘉宾莅临 现场，体现了行 业各界对药膳人 才培养的高度重 视与期待。 在开班致辞中， 田川表 ...

Core Viewpoint - The implementation plan for cooperation and development between Anhui and Henan provinces emphasizes the integration of cultural tourism industries and the promotion of red culture resources [1] Group 1: Cultural Tourism Development - The plan supports the collaboration in developing red culture resources related to the Huaihai Campaign, aiming to create a nationally recognized red culture heritage area [1] - Encouragement for neighboring regions to form scenic area alliances to enhance cooperation in cultural tourism [1] - The initiative includes the establishment of tourism routes featuring themes such as Huai River culture, Yellow River ecology, immersive performances, leisure vacations, medicinal cuisine, and cultural roots [1] Group 2: Health and Wellness Industry - The plan supports the collaborative development of the "World Capital of Traditional Chinese Medicine" in Bozhou and "China's Medicine Valley" in Zhumadian [1] - It promotes the joint development of health and wellness industries in Liu'an and Xinyang, focusing on expanding the medicinal cuisine, enzyme, and health product supply chains [1] - The initiative aims to enrich various health-related sectors, including traditional Chinese healing, sports rehabilitation, and forest wellness [1] Group 3: Economic Development - There is an active promotion of the development of the forest economy as part of the overall strategy [1]

Core Viewpoint - The Hunan provincial government has introduced measures to promote the high-quality development of the traditional Chinese medicine (TCM) industry, aiming for a total industry chain output value exceeding 200 billion yuan by 2030 [1][2]. Summary by Sections Industry Overview - Hunan province boasts 4,667 types of TCM resources, ranking first in central China and among the top in the country. By the end of 2024, the area for planting medicinal materials is expected to reach 4.93 million acres, with the total output value of the TCM industry chain surpassing 150 billion yuan [1]. Measures for Development - The newly released measures focus on a complete ecosystem from cultivation to clinical application, enhancing the entire TCM industry chain, which includes seed industry, planting, manufacturing, distribution, application, and integration. Key initiatives include establishing a national medicinal material resource bank and promoting digital processing of medicinal slices [1][2]. Innovation and Integration - The measures emphasize fusion innovation, expanding the "TCM+" value-added space by supporting the development of health products such as medicinal cuisine, cosmetics, functional foods, and health foods. New scenarios like TCM cultural theme parks and wellness tourism bases are also being developed [2]. Policy Integration - The measures integrate various support policies across finance, land, and talent, creating a collaborative framework for implementation. This includes government investment funds, tax incentives, and prioritizing land for industry use, ensuring effective and actionable policies [2].

Core Viewpoint - The release of the "Xinhua·China (Dingxi) Traditional Chinese Medicine Material Index Operation Report (2025)" outlines the significant growth and potential of Dingxi's traditional Chinese medicine industry, highlighting its development trajectory and the establishment of a quantifiable data foundation for the sector [1][2]. Industry Overview - Dingxi's traditional Chinese medicine industry is projected to exceed 50 billion yuan in scale by 2024, with a static storage capacity of over 1.4 million tons and an annual transaction volume of 1.44 million tons, generating a transaction value of over 28.6 billion yuan [3]. - The region's favorable climate and systematic policies contribute to the high quality of medicinal materials, which are recognized in the market for their superior active ingredients [3]. - Dingxi has been designated as a national pilot zone for the inheritance and innovation of traditional Chinese medicine, marking its development as a national strategic priority [4]. Innovation and Enterprise Development - The number of regulated enterprises in Dingxi's traditional Chinese medicine sector reached 70 by 2024, representing a 141.4% increase since 2020, indicating significant growth in the processing and sales capabilities of medicinal materials [4]. - The shift from traditional processing methods to advanced techniques such as refined processing and extraction is being supported by government initiatives aimed at enhancing the industry's competitiveness [4]. - E-commerce platforms are playing a crucial role in revitalizing the sales of Dingxi's medicinal materials, with over 2,000 online stores established in the region [4]. Brand Influence and Market Position - The brand influence index for Dingxi's medicinal materials reached 167 points in the second quarter of 2025, reflecting a 67.0% year-on-year increase, showcasing the growing recognition and credibility of the region's products [5]. - Dingxi has registered 310 trademarks for its medicinal materials, including five well-known trademarks and five geographical indication trademarks, enhancing its brand presence [5]. - The region is diversifying its product offerings by developing health-oriented products and integrating traditional medicine with tourism, creating new economic growth opportunities [5].

Core Viewpoint - The first China-ASEAN Medicinal Cuisine Expo will be held from December 12 to 14, 2025, in Nanning, Guangxi, aiming to promote traditional Chinese medicine and medicinal cuisine culture [1] Group 1: Event Overview - The expo is organized by the China Medicinal Cuisine Research Association and other national and international organizations, marking the first collaborative platform for the medicinal cuisine industry in China and ASEAN [1] - The expo aims to establish itself as a leading platform for open cooperation, information dissemination, trade, investment, technology collaboration, and branding in the medicinal cuisine industry over the next 3 to 5 years [1] Group 2: Exhibition Details - The total exhibition area is expected to exceed 50,000 square meters, featuring eight major exhibition zones focusing on various aspects of the medicinal cuisine industry [2] - The event will include a series of activities labeled "1+1+5+N," which encompasses an opening ceremony, a medicinal cuisine competition, and multiple thematic activities related to traditional medicine and AI [2]

Core Viewpoint - The establishment of the integrated Chinese and Western medicine children's weight management center in Hangzhou aims to address the growing issues of childhood overweight and obesity through a comprehensive approach that combines various medical disciplines [1][2]. Group 1: Health Issues and Solutions - The increasing prevalence of childhood overweight and obesity poses risks not only to physical appearance but also to cardiovascular health and psychological well-being [2]. - The new center emphasizes that weight management for children should not be limited to simple weight loss or gain but should be based on scientific methods and tailored to the child's needs, incorporating diet, exercise, and psychological support [2]. Group 2: Center's Features and Services - The center brings together a multidisciplinary team of experts from various fields, including traditional Chinese medicine, endocrinology, pediatric health, nutrition, clinical psychology, and rehabilitation [2]. - Services offered include health record establishment, Chinese medicine constitution identification, health assessments, personalized interventions, and regular follow-ups, targeting the underlying causes of weight issues in children aged 3 to 18 [2].

Core Viewpoint - The integration of traditional Chinese medicine culture with modern night market economy is creating unique experiences for citizens, enhancing cultural tourism during the summer season [1][2]. Group 1: Event Overview - The third "Da Song Traditional Chinese Medicine Culture Market" was held in Kaifeng, allowing citizens to experience various traditional Chinese medicine practices and receive expert medical consultations [1]. - The event aims to promote traditional Chinese medicine culture and enrich the summer cultural tourism market, focusing on "inheritance, experience, and health" [1]. Group 2: Government Initiatives - In January 2023, the State Council issued measures to cultivate new growth points and promote cultural and tourism consumption, emphasizing the development of night economy [1]. - Various regions are exploring diverse night economy formats, including traditional Chinese medicine night markets, to invigorate local economies [1]. Group 3: Regional Developments - Other provinces such as Shandong, Liaoning, and Sichuan have also hosted traditional Chinese medicine night markets, featuring activities like medicinal cuisine preparation and acupuncture workshops to attract younger audiences [1].

Group 1 - The article highlights the celebration of intangible cultural heritage in Shanghai, particularly through various events and markets showcasing traditional crafts and cultural practices [1][2] - The "Follow the Intangible Cultural Heritage in Life" themed market in Baoshan District features traditional crafts such as Luojing Cross-Stitch and Wusong Noodle Sculpture, aiming to promote cultural heritage [1] - The event includes a series of activities like the "Cultural and Natural Heritage Day" and the "Traditional Chinese Medicine Culture Benefit Activities," emphasizing the integration of traditional crafts with modern aesthetics [1][2] Group 2 - The event in Xuhui District showcases ten representative intangible cultural heritage projects, including hand-spun cotton weaving and traditional Chinese clothing techniques, enhancing community engagement [2] - Interactive experiences such as herbal medicine demonstrations and traditional Chinese medicine tastings are provided, making cultural heritage accessible and engaging for the public [2] - The "Haipai Memory" cultural exhibition presents over ten intangible cultural heritage projects, reinforcing the idea that cultural heritage is an integral part of daily life in the community [2]

Core Insights - The integration of traditional Chinese medicine (TCM) into daily life in Guangxi is becoming increasingly popular, with various forms of "light health" consumption being adopted by the public [1] Group 1: Medical Services - Many hospitals in Guangxi have started offering evening and lunch consultations to enhance the accessibility of TCM services, catering to busy professionals and students [2] - The success of evening consultations at the Ruikang Hospital has led to the introduction of lunch consultations, providing various TCM treatments that fit into the schedules of working individuals [2] Group 2: Culinary Integration - The rise of TCM is also reflected in the dining sector, with over 100 herbal cuisine restaurants established in Nanning since 2023, catering primarily to young professionals and women [3] - These restaurants offer a variety of dishes that highlight the health benefits of traditional ingredients, appealing to consumers who are increasingly health-conscious [3] Group 3: Online Sales and Community Engagement - Online channels are creating new opportunities for traditional TCM products, as seen with community hospitals facilitating group purchases of herbal sachets, significantly increasing sales volume [4] - The integration of TCM into community health services is fostering a stronger connection between TCM culture and daily life, promoting the growth of the TCM health consumption market [4]