Core Viewpoint - The company is enhancing its C-end channel diversification and B-end channel synergy after integrating Mengniu Cheese, aiming to enrich its product matrix and strengthen ambient products, which, along with optimized management and improved cost efficiency, is expected to drive a performance turnaround [1]. Investment Highlights - The company is initiating coverage with a "cautious buy" rating, focusing on product innovation and matrix enrichment, accelerating C-end channel diversification, and increasing B-end expansion post-Mengniu integration. Improved management precision is anticipated to significantly enhance net profit margins. EPS is projected to be 0.43, 0.63, and 0.84 yuan for 2025-2027, reflecting year-on-year growth of 94.4%, 45.4%, and 34.6% respectively. Given the expected improvement in net profit margins and substantial growth potential compared to peers, a valuation of 3.1X P/S for 2025 is suggested, corresponding to a fair value of 31.92 yuan per share [2]. Product and Channel Innovation - The company is focusing on its core cheese business, continuously enriching and optimizing its product matrix. C-end cheese sticks are expanding from low-temperature to ambient products, with new product forms being introduced. The B-end operates dual brands with complementary products, leveraging Mengniu's strengths in cream and butter, while the main brand excels in mozzarella, cheese slices, and original cheese. The C-end is diversifying from key accounts to include growth channels like snack wholesale, membership stores, and convenience stores, while the B-end is expanding collaborations with food service and industrial companies. Following Mengniu's acquisition in 2021, the number of retail terminal outlets increased from 600,000 in 2021 to approximately 800,000 in 2022, with further expansion expected [3]. Synergy and Efficiency Enhancement - After integrating Mengniu Cheese, the company is strengthening synergy and mutual empowerment across the entire value chain, from upstream procurement to downstream sales and management. The company is actively promoting refined and precise management operations, with expectations of a noticeable improvement in net profit margins through enhanced sales and management efficiency [3].

转自：前瞻产业研究院 行业主要上市公司：光明乳业(600597);伊利股份(600887);妙可蓝多(600882);天润乳业(600419);新乳业 (002946);三元股份(600429);燕塘乳业(002732)等 本文核心数据：专利申请;申请人排名; 奶酪行业技术工艺和原料情况 —再制奶酪制作工艺条件 天然奶酪的制作流程包括预处理、生成凝乳、切割/搅拌、加热和搅拌(蒸煮)、排出乳清、预压榨/翻转 堆积、装模与压榨/定型、加盐等。而再制奶酪工艺较复杂。工艺参数，如融化温度、融化时间、加工 过程中所添加混合物料的总量以及冷却速度对乳状液形成和再制奶酪最终功能特性有重要影响。 | 肩面 | 分析 | | --- | --- | | 加工温度 | 尽管 CFR 规定的最低温度和时间为 65.5℃, 30 s, 但是生产再制奶酪时使用的熔融锅的设计和操 | | | 作条件不尽相同。融化温度在 70-100℃,也可超过100℃,具体温度取决于熔融锅的设计和所生产 | | | 的再制奶酪的种类。 | | 处理时间 | 相关研究人员使用 4 种浓度为 2.5%的乳化盐（柠檬酸钠、磷酸二钠、焦磷酸钠和磷酸钠铝）生产 ...

Core Insights - The cheese consumption in China has reached parity with Japan, but per capita consumption remains low at 0.2 kg compared to approximately 2 kg in Japan, South Korea, and Singapore, indicating long-term growth potential for the cheese market in China [1][2] - The cheese industry is currently one of the most dynamic and promising segments within China's dairy sector, driven by favorable policies, industry upgrades, and rising consumer demand for healthy, high-protein foods [1][2][3] Industry Development - Recent policies, including consumption and fertility incentives, have created opportunities for the cheese industry [2] - The Ministry of Agriculture and Rural Affairs has issued plans to enhance the competitiveness of the dairy industry, emphasizing cheese production technology and product development tailored to Chinese tastes [2][3] - The cheese retail market in China was valued at 131 billion yuan in 2021, with an expected growth rate of 14.5% from 2022 to 2026 [2] Market Dynamics - The Chinese Cheese Association aims for national cheese production to reach 500,000 tons and the retail market to exceed 30 billion yuan by 2025 [3] - The cheese market is experiencing rapid growth, driven by economic development and increasing consumer awareness of dairy products [3][4] Competitive Landscape - The cheese sector is attracting numerous entrants due to high profit margins, leading to increased competition and diversification of cheese products [4] - Miao Ke Lan Duo is a leading player in the cheese market, with projected revenues of 4.844 billion yuan in 2024 and a significant increase in net profit [4][5] Strategic Goals - Miao Ke Lan Duo has set a revenue target of no less than 19.9 billion yuan from 2025 to 2027, with annual targets of 5.6 billion, 6.5 billion, and 7.8 billion yuan respectively [5] - The company plans to innovate its product offerings, enhance brand image, and optimize distribution channels to achieve its strategic goals [5][6] Future Outlook - The cheese market in China is expected to undergo a significant transformation, with potential for per capita consumption to increase by 6 to 7 times as consumer awareness grows [6] - The industry is poised for a "golden development period" as it transitions from a focus on liquid dairy products to a more balanced consumption of cheese and milk [6]

Core Viewpoint - The company is preparing for the 2024 Annual General Meeting (AGM) and has outlined the procedures and key agenda items for the meeting, including the review of various reports and proposals related to its operations and governance [1][2][4]. Group 1: Meeting Procedures - The company emphasizes the importance of maintaining order during the AGM and requires attendees to present identification and authorization documents [1][2]. - Voting will be conducted through a combination of on-site and online methods, with specific rules regarding late arrivals and participation [2][3]. - Attendees are reminded to respect the meeting's decorum and cooperate with staff to ensure a smooth process [2][3]. Group 2: Financial Performance - For the fiscal year 2024, the company reported a total revenue of CNY 4.84 billion, a decrease of 8.99% compared to the previous year [20][21]. - The net profit attributable to shareholders was CNY 113.62 million, reflecting a significant increase of 89.16% year-on-year [6][21]. - The company achieved a net cash flow from operating activities of CNY 530.73 million, marking a substantial improvement of 101.28% from the previous year [6][21]. Group 3: Business Strategy and Operations - The company continues to focus on its core cheese business, which generated revenue of CNY 3.76 billion, a year-on-year increase of 6.92% [6][7]. - The company has implemented various operational measures to enhance efficiency and reduce costs, contributing to improved profit margins [6][7]. - Product innovation remains a priority, with new offerings such as preservative-free cheese sticks and seasonal products aimed at expanding market share [8][9]. Group 4: Governance and Compliance - The board of directors has adhered to legal and regulatory requirements, holding 14 meetings and convening 5 AGMs during the reporting period [13][14]. - The company has established specialized committees to support governance, including a strategic committee and an audit committee, which have met regularly to oversee key decisions [14][15]. - The company plans to revise its articles of association to align with new regulatory guidelines and enhance corporate governance [27][28].