根据披露的机构调研信息2025年9月29日，泉果基金对上市公司妙可蓝多进行了调研。 基金市场数据显示，泉果基金成立于2022年2月8日。截至目前，其管理资产规模为161.82亿元，管理基 金数6个，旗下基金经理共5位。旗下最近一年表现最佳的基金产品为泉果旭源三年持有期混合A （016709），近一年收益录得54.74%。 截至2025年9月29日，泉果基金近1年回报前9非货币基金业绩表现如下所示： 基金代码基金简称近一年收益成立时间基金经理016709泉果旭源三年持有期混合A54.742022年10月18日 赵诣 016710泉果旭源三年持有期混合C54.122022年10月18日赵诣 018329泉果思源三年持有期混合 A39.492023年6月2日刚登峰 018330泉果思源三年持有期混合C38.952023年6月2日刚登峰 022223泉果消 费机遇混合发起式A31.762024年9月27日孙伟 019624泉果嘉源三年持有期混合A28.882023年12月5日钱 思佳 019625泉果嘉源三年持有期混合C28.372023年12月5日钱思佳 020855泉果泰然30天持有期债券 A2.912024年4 ...

Investment Rating - The investment rating for the company is "Buy" [1]. Core Views - The company achieved a revenue of 2.567 billion yuan in H1 2025, representing a year-on-year increase of 7.98%. The net profit attributable to the parent company was 133 million yuan, up 86.27% year-on-year, with a non-recurring net profit of 102 million yuan, an increase of 80.10% year-on-year [1][3]. - The growth in revenue is driven by cheese products, with significant contributions from the ready-to-eat nutrition series and the restaurant industrial series [3]. - The company has implemented cost-cutting measures, resulting in a gross margin of 30.81% in H1 2025, an increase of 0.91 percentage points year-on-year, and a significant reduction in sales expense ratio [3]. - The company is expected to maintain a high growth rate in profits for the second half of the year, with projected EPS of 0.41, 0.57, and 0.82 yuan for 2025-2027, corresponding to P/E ratios of 66X, 48X, and 33X respectively [3][4]. Financial Summary - In H1 2025, the company's revenue from liquid milk, cheese, and dairy product trading was 187 million yuan, 2.136 billion yuan, and 230 million yuan, respectively, with year-on-year growth rates of 0.63%, 14.85%, and 3.69% [3]. - The gross profit margin for H1 2025 was 30.81%, with a net profit margin of 5.18%, reflecting a year-on-year increase of 2.18 percentage points [3]. - The company has forecasted total revenue of 5.38 billion yuan for 2025, with a year-on-year growth rate of 11.1% [4].

Company Performance - In the first half of 2025, the company achieved operating revenue of 2.567 billion yuan, a year-on-year increase of 7.98% [1] - The net profit attributable to shareholders reached 133 million yuan, a significant increase of 86.27% compared to the same period last year [1] - The cheese business generated revenue of 2.136 billion yuan, growing by 14.85% year-on-year, and accounted for 83.67% of the main business revenue [1][2] Product Segmentation - The company’s cheese product lines, including ready-to-eat nutrition series, family table series, and catering industrial series, all showed positive growth [2] - The catering industrial series saw a revenue increase of 36.26%, while the family table series grew by 28.44% due to enhanced channel cooperation [2] - The ready-to-eat cheese segment has developed a product matrix covering various forms for children, while new products for adults have also been introduced [2] Industry Outlook - The cheese industry in China is expected to grow rapidly due to consumer demand for health management and nutritional supplements [3] - The high growth potential of the cheese market is attracting numerous enterprises, leading to increased competition in product innovation and channel expansion [3] - Companies are encouraged to localize their products based on international market experiences and Chinese consumer preferences to enhance market penetration [3]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to experience accelerated revenue growth, driven by both consumer (C-end) and business (B-end) segments, with a focus on its cheese strategy and cost control measures [8] - The revenue forecast for 2025-2027 has been slightly adjusted to 5.37 billion, 6.16 billion, and 7.12 billion RMB, reflecting year-on-year growth rates of 10.87%, 14.71%, and 15.58% respectively [8] - The net profit forecast for the same period has been revised to 282.23 million, 382.69 million, and 486.42 million RMB, with corresponding year-on-year growth rates of 148.40%, 35.59%, and 27.10% [8] Financial Performance Summary - In the first half of 2025, the company achieved total revenue of 2.567 billion RMB, a year-on-year increase of 7.98%, and a net profit of 133 million RMB, up 86.27% [8] - The company's cheese business has shown comprehensive growth, with total revenue from three major cheese series increasing by 14.85% in the first half of the year [8] - The gross profit margin for the first half of 2025 improved to 30.81%, with a net profit margin of 5.18%, reflecting an upward trend [8][9] Product and Market Strategy - The company is focusing on a dual-driven strategy for both B2C and B2B markets, enhancing its product matrix to cater to various consumer needs and expanding into high-potential channels [8] - New product launches in the ready-to-eat cheese segment and customized products for membership supermarkets are expected to contribute to ongoing revenue growth [8] - The company has implemented a "cost control strategy" that has led to significant improvements in gross sales margins and a reduction in sales expense ratios [8]

Core Viewpoint - The report highlights the financial performance and strategic positioning of Shanghai Milkground Food Tech Co., Ltd. (妙可蓝多) in the dairy industry, particularly focusing on cheese products, which are experiencing growth and market leadership. Financial Performance - The company's operating revenue for the first half of 2025 reached approximately 2.57 billion RMB, representing a year-on-year increase of 7.98% compared to the previous year [2] - The total profit for the period was approximately 176.46 million RMB, showing an impressive growth of 85.44% year-on-year [2] - The net profit attributable to shareholders was approximately 132.97 million RMB, reflecting an increase of 86.27% compared to the same period last year [10] Industry Overview - The dairy industry in China is facing a structural imbalance, with a significant reliance on imported raw materials and a low proportion of high-value-added products like cheese and butter, which only account for 7.3% of the market [3][4] - The Ministry of Commerce and other departments have launched initiatives to promote healthy consumption, which is expected to create opportunities for functional dairy products [3] Market Positioning - The company has established a leading market share in the cheese segment, with over 38% of the packaged cheese market in China as of the first half of 2025 [8] - The cheese business has shown a revenue increase of 14.85% year-on-year, indicating strong demand and market acceptance [11] Product Strategy - The company focuses on a "cheese-centric" strategy, developing a diverse range of cheese products, including ready-to-eat nutrition series, family dining series, and food service series [9] - The product matrix has been expanded to include various cheese forms catering to different consumer needs, such as children's nutrition cheese and adult snack cheese [12] Innovation and R&D - The company has enhanced its R&D capabilities by collaborating with domestic universities and research institutions, leading to innovative product developments [12][19] - The company has received multiple awards for its technological advancements in cheese production, reinforcing its commitment to quality and innovation [12] Marketing and Branding - The company has successfully transitioned its brand positioning from children's cheese to a broader appeal, targeting young consumers, fitness enthusiasts, and the elderly [14] - Marketing strategies include leveraging major sporting events and partnerships with well-known IPs to enhance brand visibility and consumer engagement [14][15] Supply Chain and Cost Management - The company has implemented a comprehensive supply chain management system to improve efficiency and reduce costs, which is crucial for maintaining competitive advantage [16][17] - The "extreme cost" strategy has been initiated to enhance organizational efficiency across all business segments [17] Distribution Channels - The company has established a robust distribution network covering both online and offline channels, with over 6,551 distributors and access to approximately 800,000 retail terminals [20] - The focus on e-commerce platforms and instant retail channels has been intensified to capture a larger market share [16][20]

Group 1 - The cheese consumption penetration rate in China is significantly lower than that in Japan, South Korea, the UK, and the US, indicating a large growth potential for the industry [1][2] - The current per capita cheese consumption in China is only 0.2 kg, compared to Japan's 1.8 kg, suggesting substantial room for improvement [2] - The domestic cheese market is still in its growth phase, with a stable competitive landscape and low self-sufficiency rate, necessitating the release of local production capacity [1][2] Group 2 - The leading company, Miaokelando, is expected to enhance its market position through channel integration and cost reduction in the short term, while focusing on deep processing for long-term growth [2] - Miaokelando maintains a leading market share and is strengthening its competitive advantage through partnerships with Mengniu and continuous product innovation [2] - The company is diversifying its distribution channels and expanding collaborations with restaurants and industrial enterprises to enhance operational efficiency and profitability [2]

Investment Rating - The investment rating for the company is upgraded to "Accumulate" [4][10]. Core Views - The company is actively enriching its product matrix and strengthening its ambient products, enhancing C-end channel diversification and B-end channel synergy after integrating Mengniu Cheese, leading to a significant improvement in profitability for H1 2025 [2][10]. - The company expects a notable increase in net profit for H1 2025, projecting a net profit attributable to shareholders of 120-145 million yuan, representing a year-on-year growth of 56.29%-88.86% [10]. - The integration of Mengniu Cheese has strengthened synergy across the entire operation, from procurement to sales, enhancing efficiency and profitability [10]. Financial Summary - Total revenue for 2023 is 5,322 million yuan, with projections of 4,844 million yuan for 2024, and expected growth to 5,313 million yuan in 2025, reflecting a 9.7% increase [3][11]. - Net profit attributable to shareholders is forecasted to rise from 60 million yuan in 2023 to 225 million yuan in 2025, indicating a growth rate of 97.7% [3][11]. - Earnings per share (EPS) is expected to increase from 0.12 yuan in 2023 to 0.44 yuan in 2025, with a projected net asset return rate of 4.9% in 2025 [3][11]. Market Data - The company's target price is set at 33.20 yuan, with a current price of 28.34 yuan [4][10]. - The market capitalization is approximately 14,512 million yuan, with a 52-week price range of 11.78-32.69 yuan [5][10]. Financial Ratios - The price-to-earnings (P/E) ratio is projected to decrease from 241.60 in 2023 to 64.61 in 2025, indicating improved valuation [3][11]. - The return on equity (ROE) is expected to rise from 1.3% in 2023 to 4.9% in 2025, reflecting enhanced profitability [3][11].

Core Viewpoint - The company is enhancing its product matrix and strengthening its ambient product offerings, integrating Mengniu Cheese to diversify C-end channels and synergize B-end channels, leading to a significant improvement in profitability by H1 2025 [1][2]. Investment Highlights - The investment rating has been upgraded to "Buy." The company's EPS forecasts for 2025-2027 have been raised to 0.44 (+0.01), 0.64 (+0.01), and 0.85 (+0.01) yuan, representing year-on-year growth of 97.7%, 46.8%, and 32.6% respectively [2]. - The company expects a significant increase in profitability for H1 2025, projecting a net profit attributable to shareholders of 120-145 million yuan, a year-on-year increase of 56.29%-88.86%. The net profit excluding non-recurring items is expected to be 90-115 million yuan, with a year-on-year growth of 58.22%-102.16% [2]. - Following the acquisition of Mengniu Cheese, the company reported a year-on-year net profit growth of 68.10%-103.12% when compared to adjusted data, with a similar growth rate for net profit excluding non-recurring items [2]. Product and Channel Innovation - The company is focusing on its core cheese business, continuously enriching and optimizing its product matrix. The C-end cheese sticks are expanding from low-temperature to ambient products, with new product forms being introduced to enhance coverage in family dining and ready-to-eat nutrition scenarios [3]. - The B-end operates dual brands with complementary products, leveraging Mengniu Cheese's strengths in cream and butter, while Miaokelando's main B-end products include mozzarella, cheese slices, and original cheese, enhancing collaborative synergies [3]. - The C-end channel strategy is evolving from a focus on key accounts to a more diversified approach, actively expanding into growth channels such as snack retail, membership stores, and convenience stores, while strengthening partnerships with restaurants and industrial enterprises in the B-end [3]. Integration and Efficiency Enhancement - The integration of Mengniu Cheese has strengthened collaboration across the entire value chain, from upstream procurement to downstream sales, enhancing operational management and brand effects [3]. - The company is advancing refined and precise management operations, with expectations of further improvements in net profit margins through enhanced sales and management efficiency [3].

Group 1 - The company continues to innovate and expand channels, leading the domestic cheese industry with both C-end and B-end products, aiming for a revenue target of 10 billion [1] - The core cheese business is driven by both C-end and B-end, with three main product series: ready-to-eat nutritional cheese, family table cheese, and catering industrial cheese [1] - In the ready-to-eat nutritional cheese series, the company launched several new products in the first half of 2025, focusing on expanding the adult cheese market [1] Group 2 - The company emphasizes the layout and deep cultivation of e-commerce platforms, achieving significant results during the 618 shopping festival, ranking first in the cheese/dairy category across all platforms [2] - New products such as cheese cups and cheese triangles performed exceptionally well, with strong sales for the dual-brand cheese sticks and other cheese products [2] - The company is collaborating with high-potential offline channels like Sam's Club and Hema, showcasing its product and brand strength in the cheese sector [2] Group 3 - Revenue forecasts for the company from 2025 to 2027 are projected at 5.636 billion, 6.549 billion, and 7.608 billion, with year-on-year growth rates of 16.35%, 16.21%, and 16.17% respectively [3] - The expected net profit attributable to the parent company for the same period is 235 million, 342 million, and 436 million, with significant year-on-year growth rates of 107.15%, 45.47%, and 27.41% [3] - The company maintains a "recommended" rating with corresponding PE ratios of 68X, 47X, and 37X for the years 2025, 2026, and 2027 [3]

Core Viewpoint - The company is enhancing its C-end channel diversification and B-end channel synergy after integrating Mengniu Cheese, aiming to enrich its product matrix and strengthen ambient products, which, along with optimized management and improved cost efficiency, is expected to drive a performance turnaround [1]. Investment Highlights - The company is initiating coverage with a "cautious buy" rating, focusing on product innovation and matrix enrichment, accelerating C-end channel diversification, and increasing B-end expansion post-Mengniu integration. Improved management precision is anticipated to significantly enhance net profit margins. EPS is projected to be 0.43, 0.63, and 0.84 yuan for 2025-2027, reflecting year-on-year growth of 94.4%, 45.4%, and 34.6% respectively. Given the expected improvement in net profit margins and substantial growth potential compared to peers, a valuation of 3.1X P/S for 2025 is suggested, corresponding to a fair value of 31.92 yuan per share [2]. Product and Channel Innovation - The company is focusing on its core cheese business, continuously enriching and optimizing its product matrix. C-end cheese sticks are expanding from low-temperature to ambient products, with new product forms being introduced. The B-end operates dual brands with complementary products, leveraging Mengniu's strengths in cream and butter, while the main brand excels in mozzarella, cheese slices, and original cheese. The C-end is diversifying from key accounts to include growth channels like snack wholesale, membership stores, and convenience stores, while the B-end is expanding collaborations with food service and industrial companies. Following Mengniu's acquisition in 2021, the number of retail terminal outlets increased from 600,000 in 2021 to approximately 800,000 in 2022, with further expansion expected [3]. Synergy and Efficiency Enhancement - After integrating Mengniu Cheese, the company is strengthening synergy and mutual empowerment across the entire value chain, from upstream procurement to downstream sales and management. The company is actively promoting refined and precise management operations, with expectations of a noticeable improvement in net profit margins through enhanced sales and management efficiency [3].