大和发表研报指，华润啤酒管理层强调迎合实时零售等新渠道，并开发新口味(如果汁啤酒、茶味啤 酒)，以迎合中国年轻消费者快速变化的喜好。大和相信，因润啤拥有强大的执行力和灵活策略，能应 对中国消费者喜好的快速变化，持续偏好润啤多于其主要竞争对手。 因平均售价和利润率扩张速度可能放缓，大和下调润啤2025至2027年每股核心盈测4%；重申"买入"评 级，并将目标价从38港元下调至36港元，基于目标明年市盈率18倍。 ...

阿里巴巴公告，截至2025年6月30日止三个月，即时零售业务收入为人民币147.84亿元（2064 百万美元），相较2024年同期的人民币131.96亿元增长12%，主要是得益于2025年4月底推出的“淘宝闪购”所带来的订单量增长。4月底在淘宝app上推出“淘宝闪购”服务，以满足消费者对餐饮、日用品、电子产品和服装等多个品类商品的实时配送需求。该举措也强化了淘宝App在中国电商行业的领先地位。在实时零售的大幅投入，旨在建立实时零售的消费者心智和扩大业务规模，在8月前三周带动淘宝App的月度活跃消费者同比增长25%。作为实时零售战略的一部分，阿里巴巴扩大了非餐商品的供给和相应的前置仓覆盖。 ...

Core Insights - Taobao Flash Purchase has achieved significant growth, with daily order volume surpassing 80 million and daily active users exceeding 200 million within two months of its nationwide launch [1][2][4] - The platform captured approximately 60% of the total market's new orders, indicating a major shift in the competitive landscape of the consumption market [2][4] Group 1: Growth Strategies - Taobao Flash Purchase initiated a 500 billion yuan subsidy plan aimed at both consumers and merchants, which includes direct subsidies to merchants, ensuring profit margins and promoting business growth [2][12] - The first day of the subsidy program saw over 589 retail brands experiencing a more than 100% increase in order volume, with chain restaurants and small restaurants seeing increases of 170% and 140% respectively [2][14] Group 2: Market Impact - The platform's focus on low-cost delivery and high-frequency consumption has attracted price-sensitive users, leading to a rapid increase in daily orders from 40 million to 80 million in just two months [4][8] - Taobao Flash Purchase has successfully integrated online and offline shopping experiences, creating a new consumption scenario where consumers can buy online and receive products quickly [8][11] Group 3: Industry Collaboration - The collaboration between Taobao Flash Purchase and other Alibaba services, such as Ele.me and Fliggy, enhances the overall consumer experience and drives sales across different platforms [12][14] - The integration of these services is seen as a strategic move to leverage Alibaba's extensive supply chain capabilities and improve efficiency in the retail sector [13][15] Group 4: Future Outlook - The success of Taobao Flash Purchase is viewed as a precursor to a new era in consumer behavior, where the demand for seamless online-to-offline experiences is expected to grow [9][16] - Analysts predict that the integration of various Alibaba services will create significant cross-selling opportunities, enhancing the overall value proposition for consumers [14][15]