金错刀 . 科技商业观察家。爆品战略提出者。 将投中网设为"星标⭐"，第一时间收获最新推送 以下文章来源于金错刀 ，作者祥燎 今年即时零售领域神仙打架， "小鬼们"受益匪浅。消费者喝奶茶喝到吐；外卖小哥接单接到手软； 茶饮品牌的股价集体飙升。 不仅是奶茶市场，啤酒市场也因此震荡，结果就是 ——中国啤酒，终于干掉外国巨头！ 百威英博是全球饮料之王，收入比可口可乐还多。其子公司百威亚太，过去多年则在中国市场称王称 霸，不仅营收领先，毛利率也超 50%，稳压一众中国啤酒品牌。 而就在今年上半年，百威亚太的营收却被华润啤酒反超，痛失第一宝座。格局变化和神仙打架不无关 系，华润啤酒表示，上半年即时零售业务的 GMV同比增长接近五成。 不过百威亚太被反超，关键原因还在于自己。 快被赶去印度求生了。 作者丨 祥燎 来源丨 快刀财经 俗话说，神仙打架小鬼遭殃，但有时恰恰相反。 早在 2023年， 它 就出现 了 增收不增利的情况 ， 此后更是营收利润双下滑。 自 2019年头顶"亚 洲最大啤酒公司"的光环上市以来， 其 市值已缩水近 3000 亿港元。 在日韩、印度等亚太国家，百威亚太依旧强势，偏偏在中国这个最大啤酒市场越卖 ...

而就在今年上半年，百威亚太的营收却被华润啤酒反超，痛失第一宝座。格局变化和神仙打架不无关系，华润啤酒表示，上半年即时零售业务的GMV同 比增长接近五成。 俗话说，神仙打架小鬼遭殃，但有时恰恰相反。 今年即时零售领域神仙打架，"小鬼们"受益匪浅。消费者喝奶茶喝到吐；外卖小哥接单接到手软；茶饮品牌的股价集体飙升。 不仅是奶茶市场，啤酒市场也因此震荡，结果就是——中国啤酒，终于干掉外国巨头！ 百威英博是全球饮料之王，收入比可口可乐还多。其子公司百威亚太，过去多年则在中国市场称王称霸，不仅营收领先，毛利率也超50%，稳压一众中国 啤酒品牌。 不过百威亚太被反超，关键原因还在于自己。 早在2023年，它就出现了增收不增利的情况，此后更是营收利润双下滑。自2019年头顶"亚洲最大啤酒公司"的光环上市以来，其市值已缩水近3000亿港 元。 在日韩、印度等亚太国家，百威亚太依旧强势，偏偏在中国这个最大啤酒市场越卖越少。 它在中国的威风都丢到哪儿去了？ 点击这里边听边看 啤酒老大哥，快被赶去印度求生了 把百威亚太挤下神坛，搁几年前似乎是个不可能的任务。 背靠百威英博这个全球最大啤酒生产商，百威亚太也算家大业大，此前的地位可谓固 ...

Core Insights - The tea industry in China is experiencing a transformation driven by health-conscious trends and the younger demographic, with the market expected to exceed 530.96 billion yuan by 2028 [2][5] - Traditional tea culture is evolving, with companies shifting from simple cultivation and wholesale to a full industry chain approach, focusing on product development and deep processing [3][4] Industry Trends - The demand for ready-to-drink tea beverages and innovative products like tea-flavored ice cream and beer is on the rise, reflecting a shift in consumer preferences [1][20] - The competition in the tea market has intensified, leading to issues like overproduction and product homogenization, prompting companies to innovate [5][6] Company Strategies - Companies like Hubei Tea Group are expanding their operations to include product research and development, creating a variety of tea derivatives and establishing marketing channels both domestically and internationally [7][8] - New Bao Tang, a century-old brand, has developed a complete industry chain around Chenpi (dried tangerine peel), integrating cultivation, processing, and retail [9][14] Market Opportunities - The rise of health-oriented tea products is creating new opportunities for tea and herbal medicine companies, with many now serving as suppliers for ready-to-drink brands [16][22] - The increasing popularity of health drinks has led to a significant rise in the number of related enterprises, with a reported 6.1 times increase in registrations for health tea companies compared to the previous year [22] Consumer Preferences - The integration of traditional tea with modern health concepts is appealing to consumers, as evidenced by the popularity of products like herbal teas and functional beverages [24][27] - Companies are recognizing the need to diversify their product offerings to meet the evolving demands of consumers, moving towards functional and personalized tea products [27][29]

Core Viewpoint - Li Ziyuan plans to enter the milk powder market to reduce raw material costs and diversify its product offerings, focusing on milk powder and dairy product production and sales by 2025 [1][6][12]. Investment Plans - The company intends to invest 320 million yuan in a "daily processing of 1,000 tons of raw milk deep processing project" and establish a wholly-owned subsidiary named Ningxia Li Ziyuan Food Co., Ltd. [2][5]. - The project will include the construction of production lines for whole and skim milk powder, concentrated milk, cream, cheese, and a research and development center, along with supporting facilities [5]. Market Challenges - The milk powder market is facing challenges due to declining birth rates, leading to reduced demand and increased competition among existing brands [6][7]. - The company acknowledges the volatility of milk powder prices influenced by environmental factors, cow inventory, supply-demand relationships, and trade policies, which pose cost control challenges [5][10]. Financial Performance - In 2024, Li Ziyuan reported revenue of 1.42 billion yuan, a year-on-year increase of 0.2%, but net profit decreased by 5.6% to 220 million yuan [8][10]. - The revenue from dairy beverages accounted for approximately 95% of total revenue, with a decline of 1.92% year-on-year [10][12]. Product Diversification - To address performance pressures, Li Ziyuan is expanding its product range beyond sweet milk to include plant-based protein drinks, vitamin drinks, and tea-flavored beer [1][12]. - The company is also focusing on health-oriented products, launching new series such as coarse grain drinks and vitamin water to cater to changing consumer preferences [12][14].