来乡村过大年，是今年新春消费新风尚。山东沂南县竹泉村，竹绕泉生，人绕泉居，游客在空中竹 林玻璃栈道看演出，沉浸式感受竹文化。浙江宁海县河洪村，古村成了新春市集，人流如织。返乡游、 奔县热，为乡村带来了浓浓的年味、旺旺的人气。 乡村振兴，为农而兴。"小而美"文旅业态，为农民深度参与产业发展提供了更多机会。这些年，非 遗体验、乡村集市、特色民宿等新业态蓬勃发展，让越来越多的农民参与到运营、服务、管理等环节， 还有不少懂经营、敢创新的年轻人返乡创业，农民增收渠道拓宽，乡村有人气、有活力、有奔头。 数据来源：文化和旅游部等 归根结底，精耕细作、潜心培育，"小而美"文旅业态，一定能实现业态兴、村民富、乡村美，让乡 村既有流量，更有"留量"。 乡村有新景，返乡游子的乡愁多了一抹新意，八方游客体验了慢生活的惬意。农与旅、古朴与时 尚、现代与传统的深度交融，推动乡村游提档升级。春节假期，这些火热的乡村旅游景点进一步印证， 乡土之美、生态之美、人文之美是乡村游不可替代的价值。 2026年中央一号文件提出"发展'小而美'文旅业态"，明确了乡村游的发展方向。曾经，受困于同质 化，乡村游千村一面。究其原因，是重投入、轻运营，重模仿、 ...

在两江新区龙兴古镇，自2月13日"古韵龙兴・潮玩新春"活动启幕以来，川剧变脸、莲箫锣鼓等非遗表 演在古戏台轮番登场；糖画、粽编摊位前围满了体验的游客。除了NPC互动，古镇音乐会、旗袍快闪、 主题打卡点等潮玩元素，在古朴的街巷建筑背景下，给了游客们奇妙的感受体验。春节期间，龙兴古镇 日均客流量突破3000人次，较去年同期增长超10％。"古韵＋潮玩"模式有效拉动了周边餐饮、住宿消 费，"小活动"却产生了较高的含金量。摆面摊的老王说："今年春节假期，我只休息了半天，这几天卖 凉面，每天收入在600元以上，虽然辛苦了点，但这么多人吃我做的凉面，耍得开心，我也高兴！" 作为重庆近郊乡村文旅标杆，涪陵美心红酒小镇将民俗体验升级为游客主导的互动玩法，游客可以身着 戏服、手持道具参与舞龙舞狮、策马巡游等展演，同时，打糍粑、拓福字、非遗等互动点位遍布景区， 让游客在动手中，开心感受传统文化的魅力。 2026年春节假期，重庆围绕"渝你相约欢喜过年"主题，精心策划推出1300余场文化旅游活动，涵盖山水 游览、灯会庙会、非遗民俗等，其中不少"小而美"的文旅活动成了亮点。 2026年中央一号文件提出发展"小而美"文旅业态。这一政策的出 ...

Group 1 - The core viewpoint of the article emphasizes the release of the Central Document No. 1, which outlines key strategies for agricultural modernization and rural revitalization in China, marking the 14th consecutive document focused on "agriculture, rural areas, and farmers" since the 18th National Congress [1] Group 2 - The first key point is the implementation of normalized precise assistance, which is a systematic deployment for the first time in the Central Document. It includes four specific directions: improving the policy system for assistance, enhancing the precision and timeliness of monitoring, increasing the effectiveness of industry and employment support, and providing tiered assistance to underdeveloped areas [3] - The second key point focuses on the new quality of agricultural productivity, with the document emphasizing the integration of technology into rural production. It highlights the importance of artificial intelligence, drones, and robotics in modernizing agriculture, with China leading in agricultural drone ownership, having over 300,000 units out of a global total of approximately 500,000 [5][6] - The third key point centers on enhancing rural aesthetics and increasing farmers' income through the development of rural tourism. The document advocates for the growth of "small and beautiful" tourism models that leverage local agricultural culture and customs, allowing farmers to increase their income while preserving the unique characteristics of their villages [8][9]

Group 1 - The core viewpoint of the article is the release of the Central Document No. 1 by the Central Committee of the Communist Party of China and the State Council, which outlines key strategies for agricultural modernization and rural revitalization in 2026, marking the 14th consecutive document focused on "agriculture, rural areas, and farmers" since the 18th National Congress [1] Group 2 - The first key point is the implementation of normalized precise assistance, which is a systematic deployment for the first time in the Central Document. It includes four specific directions: improving the policy system for normalized assistance, enhancing the precision and timeliness of monitoring assistance, increasing the effectiveness of industrial and employment support, and providing tiered and categorized assistance to underdeveloped areas. This aims to consolidate and expand the achievements of poverty alleviation and ensure sustainable results through targeted measures [2] - The second key point focuses on the new quality of agricultural productivity, emphasizing the goal of agricultural modernization. The document highlights the integration of technology in rural production, mentioning the inclusion of electric vehicles, smart home appliances, and robots. It stresses the importance of practical applications of artificial intelligence, drones, and the Internet of Things in agriculture, with China being the largest owner of agricultural drones globally, exceeding 300,000 units [4][6] - The third key point addresses the enhancement of rural aesthetics and farmers' income, particularly through the development of rural tourism. The document advocates for the development of "small and beautiful" tourism models that leverage local agricultural culture and customs, allowing farmers to increase their income through unique tourism experiences. This approach aims to preserve the original ecological and traditional aspects of rural areas while providing sustainable income opportunities for farmers [8][9]

吴志才：以"小 而美"突围，走 出农文旅融合新 路径｜专家解读 一号文件④_南 方+_南方plus ▲点击查看"聚焦2026中央一号文件"系列报道 2026年中央一号 文件首提"'小而 美'文旅业态" ， 引发行业关注。 文件提出，要深 化农文旅融合， 推进乡村旅游提 档升级，发 展"小而美"文旅 业态；支持乡村 消费扩容升级， 提升消费设施和 服务水平，培育 丰收市集、非遗 工坊、休闲露营 等消费新业态新 模式新场景。这 一提法，释放出 乡村文旅由"重 规模、重投 入"向"重品质、 重体验、重运 营"转变的鲜明 信号。 "小而美"文旅业 态优越性何在？ 如何推动乡村旅 游提档升级？ 从"拼规模、拼 投资"转向"拼品 质、拼体验" ， 作为旅游大省的 广东如何发挥自 身优势借势突 围，在转型中走 出一条新路径？ 围绕行业关切， 南方农村报记者 采访了华南理工 大学旅游发展与 规划研究院院 长、教授，广东 省"百千万工 程"专家智库首 批专家委员吴志 才。 吴志才认 为，"小而美"文 旅业态是乡村文 旅产业破解同质 化、低端化难题 的关键一招，近 年来广东各地的 积极探索和生动 实践，也为这一 类业态的培育打 ...