为期9天的马年春节假期即将结束，今年春节假期，各地文旅消费有哪些特点？哪些项目人气高？记者 在采访中了解到，春节假期，非遗文化游、年俗游、赶大集、逛庙会、看灯展等承载"年味"的体验型旅 游需求大幅增长，成为游客追寻年味、感受烟火气的热门选择。 非遗民俗火热登场 文旅融合成新亮点 在山东临沂蒙山脚下，当地打造富有地域特色的新春民俗体验活动。从白天的祈福大典、民俗巡游，到 夜晚的火舞芳华、璀璨星河，游客们近距离感受沂蒙传统文化的独特魅力。 游客刘云晓：中国年的仪式感，就藏在各种各样的传统民俗里，在这里不仅玩得很开心，又能学到很多 鲁南的传统文化知识。 中国旅游研究院院长戴斌：各地的民俗表演代表的是一种传统文化，更是一种美好生活的向往，这样的 一种美好生活是市民的也是游客的，我们越来越多的城市能够成为主客共享的美好生活新空间。 中远程目的地旅游热度攀升 9天的春节假期，再加上完善便捷的交通体系，使得中远程目的地旅游热度持续攀升，而各地公共服务 的"体系化升级"也提升了游客体验。 今年春节，9天假期让人们有了更充裕的时间阖家团圆，探亲+旅游、反向过年、分段旅游、错峰旅游 等成为过年新方式。冰雪游、避寒游带动云南、海南 ...

吴志才：以"小 而美"突围，走 出农文旅融合新 路径｜专家解读 一号文件④_南 方+_南方plus ▲点击查看"聚焦2026中央一号文件"系列报道 2026年中央一号 文件首提"'小而 美'文旅业态" ， 引发行业关注。 文件提出，要深 化农文旅融合， 推进乡村旅游提 档升级，发 展"小而美"文旅 业态；支持乡村 消费扩容升级， 提升消费设施和 服务水平，培育 丰收市集、非遗 工坊、休闲露营 等消费新业态新 模式新场景。这 一提法，释放出 乡村文旅由"重 规模、重投 入"向"重品质、 重体验、重运 营"转变的鲜明 信号。 "小而美"文旅业 态优越性何在？ 如何推动乡村旅 游提档升级？ 从"拼规模、拼 投资"转向"拼品 质、拼体验" ， 作为旅游大省的 广东如何发挥自 身优势借势突 围，在转型中走 出一条新路径？ 围绕行业关切， 南方农村报记者 采访了华南理工 大学旅游发展与 规划研究院院 长、教授，广东 省"百千万工 程"专家智库首 批专家委员吴志 才。 吴志才认 为，"小而美"文 旅业态是乡村文 旅产业破解同质 化、低端化难题 的关键一招，近 年来广东各地的 积极探索和生动 实践，也为这一 类业态的培育打 ...

Group 1 - The core focus of Yunnan's tourism and cultural activities during the 2026 Spring Festival will be on integrating commerce, tourism, culture, and sports, with over 3,000 events planned to enhance consumer engagement and showcase local culture [1][3] - In 2025, Yunnan received 782 million visitors, generating a total tourism expenditure of 1.27 trillion yuan, indicating a strong tourism market that the upcoming events aim to capitalize on [1][3] - The planned activities will include 70 major promotional events centered around market exhibitions, folk experiences, and themed festivals, aiming for comprehensive coverage and integration of various business sectors [3] Group 2 - Yunnan will offer over 460 immersive experience activities across A-level tourist attractions and resorts, with special events like ethnic costume parades and intangible cultural heritage exhibitions [3] - The province will implement inclusive policies such as free or discounted entry for local residents and special family ticket packages to encourage participation [3] - A series of consumer promotion activities will be organized, including a lottery for consumers who spend in retail, dining, and accommodation, with prizes up to 800 yuan, and the distribution of various types of consumption vouchers [5]

Core Viewpoint - The Hangzhou Lingyin Feilai Peak Scenic Area will implement a free admission policy starting December 1, aiming to enhance cultural tourism integration and increase visitor engagement with the site's historical significance [1][2]. Group 1: Reasons for Free Admission - The free admission policy is a significant step towards deepening cultural tourism integration and realizing the "cultural benefit to the public" concept [2]. - The scenic area aims to improve its visibility and influence compared to other renowned sites like Dunhuang and Longmen Grottoes, especially after its successful UNESCO heritage application [2]. Group 2: Management and Visitor Experience - The scenic area will implement real-name reservations and timed visits to manage visitor flow effectively, ensuring a comfortable experience for tourists [3]. - The management strategy will utilize smart technology to optimize visitor management and enhance the overall experience [3]. Group 3: Supporting Measures and Financial Considerations - The responsibility for public services in the scenic area should be shared between central and local governments, ensuring financial support for the free admission model [4]. - The future development should focus on shared experiences between tourists and local residents, with businesses inside the scenic area contributing to operational costs through taxes [4]. - Local governments should recognize the trend towards reduced or free admission in state-owned scenic areas as a necessary market evolution [5]. - Diverse financial strategies, including tax revenue and contributions from enterprises, should be explored to support the scenic area financially [6]. - Innovations in digitalization and commercial integration are essential for generating diversified revenue streams for the scenic area [7].

Core Viewpoint - The Hangzhou Lingyin Feilai Peak Scenic Area will implement a free admission policy starting December 1, aiming to enhance cultural tourism integration and increase visitor engagement with the site's historical significance [1][2]. Group 1: Reasons for Free Admission - The free admission initiative is part of a broader strategy to deepen cultural tourism integration and fulfill the "cultural benefit to the public" concept, especially after the successful UNESCO heritage application [2]. - The scenic area aims to increase its visibility and influence compared to other renowned sites like Dunhuang and Longmen Grottoes, by allowing more visitors to experience its cultural heritage without financial barriers [2]. Group 2: Management and Visitor Experience - The scenic area will implement a real-name reservation and timed visitation system to manage visitor flow effectively, ensuring a comfortable experience for all [4]. - The management emphasizes that free admission does not equate to a lack of management; instead, it will utilize smart technologies to optimize visitor experience and maintain comfort levels [4]. Group 3: Financial Considerations and Future Directions - The financial burden of public services in scenic areas should be shared by central and local governments, highlighting the need for diversified funding sources [6][9]. - The future direction includes creating a shared experience for both tourists and local residents, with potential revenue generation from businesses within the scenic area as visitor numbers increase [7][9]. - The government is encouraged to recognize the trend towards reduced or free admission as a necessary evolution in the market, and to explore innovative financial strategies to support this shift [9].

Core Insights - The establishment of new "runner stations" along the East Taihu Lake aims to enhance public services and meet the increasing tourist demand in the region [1][2] - The East Taihu Resort has seen a significant rise in tourist numbers, with a projected 4 million visitors in 2024, marking a 5.26% increase year-on-year, and a tourism revenue of 1.8 billion yuan, up 20% [1][2] Group 1: Infrastructure Development - Ten new runner stations have been launched to provide comprehensive services such as rest areas, cultural displays, shopping experiences, and essential facilities [1] - The stations are designed to address the gap between increasing visitor numbers and insufficient public service facilities, focusing on "small but beautiful" infrastructure [2] - The stations will be rolled out in phases, with a total of 20 planned, categorized into four service levels: service centers, flagship stations, specialized stations, and standard stations [2] Group 2: Ecological Considerations - The construction of the East Taihu stations adheres to an "ecological priority" principle, emphasizing the renovation of existing sites and minimizing new constructions [3] - The stations are tailored to provide specialized services, such as support for cycling enthusiasts and scenic viewing platforms, enhancing the overall visitor experience [3] Group 3: Economic and Cultural Integration - The initiative aims to create a "city living room" at East Taihu S Bay, integrating local cultural elements and promoting a brand focused on sports, style, and smart services [4] - Partnerships with well-known brands like Nike and local dining establishments are being established to enhance the operational capabilities of the stations and stimulate local consumption [3]

Core Insights - The tourism industry in Europe is experiencing a strong recovery, leading to protests in various cities due to issues like over-tourism and rising living costs for locals [7][8][9] - The protests highlight the tension between tourism growth and local residents' quality of life, raising questions about sustainable tourism practices and equitable benefit sharing [9][10][12] Group 1: Tourism Growth and Protests - Europe has seen record high temperatures this summer, coinciding with a surge in tourism, prompting protests in cities like Palma, Barcelona, and Venice against over-tourism [7][8] - The United Nations World Tourism Organization predicts approximately 747 million international tourists will visit Europe in 2024, with Southern and Western Europe receiving about 70% of these visitors [8][9] - Protests are not against tourism itself but against the economic dependency on tourism that leads to negative impacts on local communities [9][10] Group 2: Economic Impact of Tourism - In Southern European countries, tourism significantly boosts the economy, contributing to various sectors such as transportation and retail [9] - By 2025, Spain's tourism sector is expected to contribute over €260 billion to the national economy, accounting for nearly 16% of GDP [9] - The protests reflect a broader issue of economic reliance on tourism, where local residents feel they do not benefit from the influx of tourists [9][10] Group 3: Measures to Address Over-Tourism - In response to the protests, cities like Venice and Barcelona have implemented measures such as entry fees and restrictions on short-term rentals to manage tourist flow [10][11] - However, these measures have faced backlash and have not effectively resolved the underlying issues of over-tourism and its impact on local communities [10][11] - The World Tourism Organization indicates that the challenges of over-tourism are rooted in deeper issues like infrastructure and planning, rather than just the number of tourists [11][12] Group 4: Sustainable Tourism Solutions - Experts suggest that developing a comprehensive governance system for sustainable tourism is essential, focusing on equitable sharing of tourism benefits with local residents [13][14] - Successful examples of sustainable tourism include community-driven initiatives in Switzerland and China, where local residents actively participate in tourism and benefit from its economic returns [13][14] - Enhancing local residents' involvement in tourism can lead to better outcomes for both the community and the tourism sector, fostering a more balanced relationship between tourists and locals [14]