据了解，东方甄选将于8月22日(下周五)发布截至2025年5月31日止财政年度的全年业绩。此前新东方发 布25财年第四季度业绩，据华西证券根据业绩公告与业绩会推算，东方甄选25财年第四季度收入1.5亿 美元，同比下滑约30%，下滑幅度环比收窄；Non-GAAP营业利润约0.79亿元人民币，对应的营业利润 率约7%，环比提升。该行表示，公司在经历剥离与辉同行、头部主播顿顿离职风波后，盈利能力持续 改善。该行建议关注公司由主播驱动向产品驱动的转型。 智通财经APP获悉，有市场传闻称，新东方集团CEO、俞敏洪长期搭档周成刚涉嫌通过关联交易侵占上 市公司利益，已被监管部门立案调查，此消息尚未被正式公告。对此，东方甄选(01797)方面回应智通 财经称，"纯属谣言"。 国信证券指出，东方甄选"山姆范式"引关注。当前消费市场呈现供给多元化、信息透明化、需求理性化 的特点。在此背景下，能够提供高性价比产品并具备成熟会员体系的企业(如山姆、海底捞、东方甄选 等)优势有望更加突出。东方甄选近期经营呈现边际改善，新品类拓展成功，自营业务增长质量提升。 该行认为一定程度上东方甄选经营的边际改善，是这一类企业成长逻辑的印证。 ...

消息面上，东方甄选将于8月22日(周五)发布截至2025年5月31日止财政年度的全年业绩。此前新东方发 布25财年第四季度业绩，据华西证券根据业绩公告与业绩会推算，东方甄选25财年第四季度收入1.5亿 美元，同比下滑约30%，下滑幅度环比收窄；Non-GAAP营业利润约0.79亿元人民币，对应的营业利润 率约7%，环比提升。 国信证券表示，东方甄选践行的"山姆范式"引发市场关注。当前消费市场呈现供给多元化、信息透明 化、需求理性化的特征，在此背景下，具备高性价比产品与成熟会员体系的企业竞争优势日益凸显。东 方甄选近期经营呈现边际改善，新品类拓展成功，自营业务增长质量提升。该行认为一定程度上东方甄 选经营的边际改善，是这一类企业成长逻辑的印证。 智通财经APP获悉，东方甄选(01797)再涨超12%，7月初至今累计涨幅已超300%。截至发稿，涨 7.38%，报46.58港元，成交额13.73亿港元。 ...

Group 1 - The core viewpoint of the article highlights that Dongfang Zhenxuan (01797) has seen a significant stock price increase of over 300% since early July, with a current price of 46.58 HKD and a trading volume of 1.373 billion HKD [1] - Dongfang Zhenxuan is set to release its full-year results for the fiscal year ending May 31, 2025, on August 22 [1] - According to Huaxi Securities, Dongfang Zhenxuan's revenue for Q4 of fiscal year 2025 is estimated to be 150 million USD, reflecting a year-on-year decline of approximately 30%, although the decline has narrowed compared to the previous quarter [1] Group 2 - Guosen Securities notes that Dongfang Zhenxuan's implementation of the "Sam's paradigm" has attracted market attention, as the current consumer market is characterized by diversified supply, transparent information, and rational demand [1] - The competitive advantage of companies with high cost-performance products and mature membership systems is becoming increasingly prominent in this market context [1] - Recent operational improvements for Dongfang Zhenxuan include successful expansion into new product categories and enhanced quality of self-operated business growth, indicating a marginal improvement in operations [1]