平台经济规范发展

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规范秩序 护航消费 共促发展——《互联网平台价格行为规则(征求意见稿)》解读
Zhong Guo Jing Ji Wang· 2025-08-23 20:11
价格不仅是平台经济领域各类经营者开展市场竞争的重要手段,也是消费者参与平台经济活动的重 要决策依据。近年来,平台经济快速发展,但平台经济领域也出现了干预自主定价权、价格标示不规 范、无序价格竞争、侵犯消费者价格权益等问题,直接损害消费者和经营者的合法权益。在此背景下, 国家发展改革委、市场监管总局、国家网信办联合发布《互联网平台价格行为规则(征求意见稿)》 (下文简称《规则》),对平台经营者和平台内经营者在销售商品或者提供服务过程中与价格相关的经 营行为予以规范,将为互联网平台价格行为划定更为清晰的法律边界,进一步增强对消费者价格权益的 保护,促进协同治理互联网平台价格行为,推动平台经济规范健康持续发展。 一、规范秩序,明确平台经营者和平台内经营者价格行为合规底线 制定互联网平台价格行为规则,有利于维护市场价格秩序,有效督促引导平台经营者和平台内经营 者在与价格相关的经营活动中依法合规经营。 《规则》重点强调平台经营者应当尊重平台内经营者的定价自主权。《中华人民共和国电子商务 法》第三十五条禁止电子商务平台经营者利用服务协议、交易规则以及技术等手段,对平台内经营者在 平台内的交易价格进行不合理限制或者附加不合 ...
(经济观察)中国规范互联网平台价格行为迈出关键一步
Zhong Guo Xin Wen Wang· 2025-08-23 14:40
中新社北京8月23日电 (记者王恩博)中国国家发改委、国家市场监管总局、国家网信办联合起草的《互 联网平台价格行为规则(征求意见稿)》(下称《行为规则》),于23日向社会公开征求意见。 受访专家表示,在法治化轨道上加强平台价格行为监管,中国正迈出关键一步。此举将保护经营者和消 费者合法权益,推动平台经济发展由"扩规模"转向"优质量"。 《行为规则》拟从多方面构建互联网平台价格行为的治理框架,首要强调"经营者自主定价"。 文件鼓励平台经营者、平台内经营者创新技术和商业模式,提升产品和服务质量,惠及广大消费者,并 合法获得利润。但针对部分平台经营者通过限制流量等技术手段干预平台内经营者交易价格的问题, 《行为规则》提出禁止性规定。 中国人民大学法学院院长杨东表示,自主定价权是价格信号在市场竞争中有效反馈的核心,既要依法保 护平台经营者的自主定价权,也要保护平台内经营者的自主定价权。《行为规则》鼓励经营者在良性竞 争轨道上实现多方共赢。 在规范经营者价格标示行为方面,《行为规则》重申了"明码标价"要求。 如针对各平台广泛实施的价格促销行为,《行为规则》要求"以方便消费者认知的方式标明促销价格或 者价格促销规则",防 ...
暑期提前避免旅游乱象:贵州市场监管局约谈五大涉旅平台
Cai Jing Wang· 2025-08-08 14:51
Core Viewpoint - The Guizhou Provincial Market Supervision Administration has conducted a centralized interview with five online travel platforms (OTAs) to address potential monopolistic practices and other irregularities, marking a shift from post-event penalties to proactive compliance guidance [1][5][6]. Summary by Relevant Sections Regulatory Actions - The interview targets prominent violations such as forced "choose one" behavior, price intervention through technology, order cancellation with price hikes, and price fraud [2][3][5]. - Platforms are required to strictly adhere to laws including the Price Law and the Anti-Monopoly Law, with immediate self-inspection mandated [5][6]. Market Irregularities - Common issues include forced "choose one" practices that limit merchants' autonomy, price intervention through automated systems leading to non-transparent pricing, and unilateral order cancellations that harm consumer rights [2][3][4]. - Price fraud and misleading promotions, such as fictitious original prices and "yin-yang menus," are also prevalent [3][4]. Consumer Complaints - Data from the "Electric Complaint Treasure" platform indicates a significant rise in complaints against OTAs, with issues primarily related to refunds, online fraud, and service quality [3][7]. - The increase in complaints correlates with peak travel periods, highlighting the urgency for regulatory intervention [7]. Industry Challenges - The emergence of price irregularities is attributed to market monopolies, the power dynamics between merchants and platforms, and information asymmetry faced by consumers [8]. - Recommendations for healthy industry development include strict self-regulation by platforms, enhanced law enforcement, and the establishment of a robust credit evaluation system [8].
市场监管总局召开2025年直播带货食品安全行政指导会
news flash· 2025-07-18 12:04
Core Viewpoint - The State Administration for Market Regulation (SAMR) emphasizes the importance of food safety in the rapidly growing live-streaming e-commerce sector, highlighting issues such as false advertising and counterfeit products [1][2]. Group 1: Meeting Outcomes - The SAMR held a meeting on July 18, 2023, to address food safety in live-streaming e-commerce, urging platforms and influencers to prioritize food safety [1]. - A recent special inspection revealed that some food products and agricultural products exceeded permissible limits for food additives and pesticide residues, necessitating immediate attention [1]. - The meeting called for strict implementation of food safety responsibilities and risk control measures in response to inspection findings [1]. Group 2: Recommendations for Industry - Companies in the live-streaming e-commerce sector must establish a strong food safety awareness and treat it as a critical aspect of their business development [1]. - The SAMR encourages platforms to enhance the internal motivation and market vitality of their operators, optimizing resource allocation to support businesses that ensure product quality and food safety [1]. - The SAMR plans to strengthen policy guidance and institutional development to promote accountability among platforms and operators, aiming for improved quality safety awareness and management practices [2].
解读互联网平台报税规定:超九成平台内经营者不受影响
Sou Hu Cai Jing· 2025-06-23 15:20
Core Viewpoint - The newly released "Regulations on Reporting Tax Information by Internet Platform Enterprises" aims to standardize the reporting of tax information by internet platforms, enhance tax service and management efficiency, protect taxpayers' rights, and promote the healthy development of the platform economy [1][2]. Summary by Relevant Sections Reporting Obligations - The regulations require internet platform enterprises to report identity and income information of platform operators and workers starting from October 2023 [1]. - Certain income information is exempt from reporting, specifically for workers in delivery, transportation, and domestic services who benefit from tax exemptions or are not required to pay taxes [2]. Impact on Tax Burden - The majority of platform operators and workers, including those in domestic services and delivery, will not see an increase in their tax burden due to these regulations [2][3]. - Only a small group of high-income earners with low tax compliance will experience an increase in their tax burden, which is intended to ensure tax fairness [3][4]. Economic Context - Over 90% of platform operators are small and micro enterprises with monthly sales not exceeding 100,000 yuan, which are supported by existing tax incentives [4][5]. - The regulations are expected to help combat issues like income concealment and fraudulent practices, thereby fostering a fair competitive environment in the platform economy [4][5]. Trial Implementation - Prior pilot programs in several provinces indicated that the majority of participants felt no significant changes in their tax obligations, aligning with the "three unchanged, one change" principle [5]. - The "three unchanged" refers to the unchanged reporting obligations, tax burdens for compliant operators, and tax burdens for small businesses, while the "one change" indicates that non-compliant high-income earners will face stricter enforcement [5].
《互联网平台企业涉税信息报送规定》施行,这些人员免予报送收入信息
券商中国· 2025-06-23 09:17
Core Viewpoint - The article discusses the implementation of the "Regulations on Reporting Tax Information by Internet Platform Enterprises," which aims to standardize the reporting of tax-related information by internet platform companies to tax authorities, enhance tax service and management efficiency, protect taxpayers' rights, and promote the healthy development of the platform economy [1]. Group 1: Reporting Obligations - Internet platform enterprises are required to report identity and income information of operators and employees within the platform to their competent tax authorities by the end of the month following each quarter [2]. - Certain scenarios are exempt from reporting, including income information of workers engaged in delivery, transportation, and domestic services who enjoy tax benefits or are not required to pay taxes, as well as tax information prior to the implementation of the regulations [2]. - Measures to reduce reporting burdens are established, allowing for the non-repetition of tax information already reported during withholding and agency declarations, and ensuring secure and convenient reporting channels for tax authorities [2]. Group 2: Confidentiality and Legal Responsibilities - Internet platform enterprises must properly maintain the confidentiality of tax information related to their operators and employees, while tax authorities are required to keep the acquired tax information confidential and establish a security management system for such information [3]. - The regulations outline corresponding legal responsibilities for various violations [4].
规范,是为了平台经济更好发展(经济时评)
Ren Min Ri Bao· 2025-06-02 21:43
Core Viewpoint - The rapid development of China's platform economy has created numerous opportunities but also brought challenges and risks that could affect its sustainable growth [1][2]. Group 1: Regulatory Developments - The State Administration for Market Regulation is drafting the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms" to enhance compliance and self-regulation among platforms [1]. - The guidelines aim to standardize various fees charged by platforms, including commissions, membership fees, and service fees, thereby improving the regulatory framework for the platform economy [1][2]. Group 2: Transparency and Fairness - The guidelines emphasize the obligation for platforms to publicly disclose their charging rules and to seek legal opinions before modifying these rules, enhancing transparency in fee structures [1]. - Specific provisions address unreasonable charging practices, including duplicate fees and charges without corresponding services, targeting key pain points in the industry [2]. Group 3: Encouragement of Innovation - The guidelines encourage platforms to adopt flexible pricing strategies based on their technological and business model innovations, promoting sustainable development within the platform economy [2]. - The balance between regulation and development is highlighted, suggesting that improved compliance will lead to a healthier platform economy that better serves high-quality development and living standards [2].
新华时评:规范,是为了平台更好发展
news flash· 2025-05-26 10:43
Core Viewpoint - The release of the "Guidelines for Compliance of Charging Behavior of Online Trading Platforms (Draft for Comments)" aims to address the challenges faced by online trading platforms, emphasizing the importance and timeliness of regulation to protect the rights of operators and consumers, and to promote the sustainable and healthy development of the platform economy [1] Group 1 - Strengthening regulation is a major directive from the Central Economic Work Conference to promote the healthy development of the platform economy [1] - The purpose of establishing rules is not to restrict platform development but to further promote fair, legal, and honest charging practices, guiding platforms back to their service essence [1] - The guidelines encourage platforms to adopt flexible and diverse pricing strategies within a legal, reasonable, and mutually beneficial framework to reduce the burden on operators within the platform [1]
新华时评|规范,是为了平台更好发展
news flash· 2025-05-26 10:32
Core Viewpoint - The article highlights the release of the "Guidelines for Compliance of Charging Behavior on Online Trading Platforms (Draft for Comments)" on the 25th, which addresses key issues in the development of online trading platforms, emphasizing the importance and timeliness of regulation to better protect the rights of operators and consumers, and to promote the sustainable and healthy development of the platform economy [1] Group 1 - The guidelines target the hot, difficult, and painful issues faced by online trading platforms [1] - The initiative aims to enhance the protection of rights for both platform operators and consumers [1] - The guidelines are intended to facilitate the continuous and healthy development of the platform economy [1]
五地政府部门约谈美团,涉食品安全、商户经营证照资质问题
新华网财经· 2025-05-24 00:52
Core Viewpoint - Recent government interventions in multiple provinces have highlighted significant food safety and regulatory compliance issues related to food delivery platforms like Meituan and Ele.me, prompting calls for stricter oversight and corrective actions [1][2][4]. Group 1: Government Actions - Authorities in Hainan, Shandong, Jiangxi, Inner Mongolia, and Guizhou have conducted discussions with Meituan, demanding rectification of food safety and merchant qualification issues on their platforms [1]. - The Shandong market supervision bureau has emphasized the need for platforms to establish a rigorous review system for special food sales, ensuring that merchants possess valid operating qualifications [2]. - In Jiangxi, the market supervision bureau has mandated that platforms adhere to food safety laws and enhance internal management, including training for delivery personnel [4]. Group 2: Compliance Issues - Investigations revealed that many merchants on platforms like Meituan and Ele.me failed to display necessary food operation licenses, leading to consumer safety risks [1]. - Specific cases of misleading practices were reported, such as a barbecue shop on Meituan selling duck skewers as beef, violating competition laws [4]. - Inner Mongolia's legal actions have resulted in 47 Meituan merchants being required to upload their licenses to comply with regulations [4]. Group 3: Recommendations and Responsibilities - Government departments have urged platforms to take responsibility for food safety, including the removal of unlicensed merchants and timely updates of relevant information [1]. - Platforms are encouraged to actively fulfill their social responsibilities and create a safe market environment for consumers and merchants alike [4].