Core Insights - The recent National Day and Mid-Autumn Festival holiday saw a significant increase in restaurant sales and customer traffic, surpassing last year's figures, with traditional dishes and hot pot being popular choices among consumers [1][2][3] Group 1: Restaurant Performance - Quanjude Group reported long queues at multiple locations, with the highest number of waiting tickets exceeding 1,000 at the Ping'an Men store, and several stores achieving record-high revenues [2] - The overall revenue of Huajia Yiyuan increased by 7.4% year-on-year, with customer traffic up by 7.59%, highlighting the strong demand for family gatherings and weddings during the holiday [3] - Hai Di Lao experienced a surge in customer traffic, with one store in Shijiazhuang hosting a wedding banquet for nearly 300 guests, showcasing a shift in wedding venues to more casual dining settings [3] Group 2: Future Reservations - Several restaurants have already begun accepting reservations for the 2026 New Year's Eve dinner, indicating a proactive approach to catering to consumer demand [4] - The design of New Year's Eve dinner packages is focusing on value for money, with a projected 10% decrease in prices compared to previous years, catering to smaller family gatherings [4] Group 3: Hot Pot Popularity - The cooler weather during the holiday led to an increase in hot pot consumption, with Hai Di Lao reporting over 1.8 million customers served during the holiday, a 5% increase compared to last year [5][6] - The average daily consumption of fresh beef at Hai Di Lao exceeded 35 tons during the first seven days of the holiday, indicating strong demand for fresh ingredients [6] Group 4: Market Expansion - Hai Di Lao has expanded its presence in lower-tier cities, opening over 20 new stores in various regions, including Tibet and other smaller markets [7] - The overall customer traffic in cities like Harbin and Zhengzhou has shown significant growth, with some stores reporting revenue increases of over 200% compared to pre-holiday levels [7]