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主题公园如何“常玩常新”
Jing Ji Ri Bao· 2025-09-17 00:02
Core Insights - The opening of the Fantawild Colorful Spring and Autumn Theme Park in Ziyang, Sichuan, provides a new entertainment experience for tourists in the Sichuan-Chongqing region, contributing to the growing theme park market in China [1] - As of October 2024, there are 385 theme parks in mainland China, including 87 large and extra-large parks, and 298 small and medium-sized parks, indicating a significant expansion in this sector [1] - The rise of theme parks is linked to the "happy consumption" and "self-pleasure economy," catering to young people's need for leisure and emotional relief, thus driving the growth of the emotional economy and cultural tourism consumption [1] Industry Development - The emergence of local theme parks is crucial for cultural transmission and economic development, as they resonate with consumers and promote Chinese culture both domestically and internationally [2] - Theme parks create job opportunities and economic growth through construction and operational activities, with a consumption pull effect estimated at 1:18.8 [2] - Despite rapid growth, the industry faces challenges such as unclear themes, insufficient product offerings, and low secondary consumption contributions, with some parks still operating at a loss [2] Strategic Recommendations - To ensure long-term success, theme parks must maintain a sense of novelty for visitors by integrating local cultural resources and creating differentiated park IPs that resonate emotionally with guests [3] - The incorporation of advanced technologies like virtual reality and augmented reality can enhance visitor immersion and engagement [3] - Expanding the range of activities within parks, such as live performances and interactive experiences, can increase visitor participation and extend the economic impact beyond ticket sales to a broader "tourism economy" [3]
上半年广东月均流动人员超5000万 居全国首位
Group 1: Economic Vitality - Guangdong has a monthly average of 115 million permanent residents and 50.6 million floating population, both ranking first in the country [1] - In June, Guangdong's permanent population reached 121 million, with floating population at 42.7 million, including over 10 million in Guangzhou, Shenzhen, and Dongguan [1] Group 2: Cultural and Tourism Appeal - The 36th Firefly Animation and Game Carnival in Guangzhou attracted nearly 300,000 young visitors, while the Shenzhen Animation Festival drew 280,000 attendees [2] - The average spending per person at the Firefly Carnival was 629 yuan, generating over 170 million yuan in related consumption [2] - Guangdong received 430 million tourists in the first half of the year, a year-on-year increase of 11.9%, with total tourism revenue reaching 551.53 billion yuan, up 15.3% [3] Group 3: Industrial Attraction - The proportion of "90s" and "00s" workers in the Zhongjian Hailong Technology Co., Ltd. has reached about 70%, with 1,600 new employees added in 2025 [4] - The presence of young talent is increasing in Guangdong's industrial parks, with a significant number of recent graduates choosing to work in the region due to its advanced technology and industry [4][5] - In June, the number of permanent residents in key industrial transfer parks in Guangdong reached 1.356 million, an increase of 127,000, representing a growth rate of 12.7% [5]