Core Viewpoint - The 2025 NEV-CACSI index for China's new energy vehicle (NEV) industry reached 80 points, marking a year-on-year increase of 1 point, indicating a shift towards high-quality development in the sector [3][12]. Group 1: User Satisfaction Metrics - The user satisfaction scores for pure electric and hybrid vehicles both reached 80 points, with increases of 2 points and 1 point respectively [3][12]. - The perceived quality score for the NEV industry improved to 80.6 points, up by 1.2 points year-on-year, while the perceived value score rose to 79.7 points, an increase of 1.5 points [11][12]. Group 2: Market Coverage and Methodology - The 2025 assessment covered 162 popular models across various categories, involving 40 automotive manufacturers and 55 brands, with a sample size of 25,303 collected from 128 key cities [10][12]. - The evaluation was conducted through a combination of in-person and online surveys from May 1 to September 30, 2025 [10]. Group 3: Competitive Landscape - Domestic brands achieved a user satisfaction score of 80 points, matching that of joint venture brands, while in the fuel vehicle sector, they scored 1 point lower [12]. - In terms of perceived value, domestic brands scored 79.7 points, leading joint venture brands by 0.1 points in the NEV sector, while trailing by 0.3 points in the fuel vehicle sector [12]. Group 4: Quality and Reliability - The quality reliability satisfaction score for NEVs reached 80.8 points, an increase of 0.7 points year-on-year, with pure electric vehicles scoring 80.7 points and hybrids scoring 81 points [14]. - However, the number of faults per 100 new vehicles increased to 109, up by 18 from the previous year, with smart cockpit issues being the most prevalent [14][15]. Group 5: User Expectations and Service Quality - Users exhibited lower tolerance for faults in smart features of NEVs compared to fuel vehicles, indicating higher expectations for intelligent functionalities [15]. - Sales service satisfaction remained stable at 81 points, while after-sales service satisfaction declined by 1 point to 79 points, with maintenance and service efficiency being the most affected areas [16]. Group 6: Changing Consumer Preferences - The focus of consumer purchasing decisions has shifted towards "good performance," "high reliability," and "high comfort," with a notable decline in interest for "low maintenance costs" and "attractive models" [17]. - Brand preferences have become more diversified, with users valuing characteristics such as "fashionable," "youthful," and "tasteful," reflecting a broader range of considerations in brand selection [17].

Core Insights - The 2025 NEV-CACSI index for China's new energy vehicle industry reached 80 points, a year-on-year increase of 1 point, indicating a shift towards high-quality development in the sector [1] - User satisfaction for pure electric and hybrid vehicles both scored 80 points, with increases of 2 points and 1 point respectively, highlighting improvements in user experience [1] User Satisfaction and Perception - The user perception quality score for the new energy vehicle industry was 80.6 points, up 1.2 points year-on-year, while the perceived value score was 79.7 points, an increase of 1.5 points [3] - The improvements in perceived quality and value were greater than the overall satisfaction increase, driven by intensified competition and greater focus on user needs by automakers [3] Competitive Landscape - User satisfaction scores for domestic new energy vehicle brands reached 80 points, matching that of joint venture brands, while in the fuel vehicle sector, domestic brands lagged by 1 point [5] - In terms of perceived value, domestic brands scored 79.7 points, leading joint venture brands by 0.1 points, while in fuel vehicles, they fell short by 0.3 points [6] Quality and Reliability Issues - The reliability satisfaction score for new energy vehicles was 80.8 points, a 0.7 point increase year-on-year, but the number of faults per 100 vehicles rose to 109, an increase of 18 faults [7] - The most common issues were related to smart cockpit systems, smart driving assistance, and interior quality, which together accounted for 60% of total faults, with a notable increase in fault concentration [7] User Expectations and Tolerance - Users exhibited lower tolerance for smart cockpit and smart driving assistance issues compared to fuel vehicles, indicating higher expectations for the intelligent features of new energy vehicles [8] - The industry is urged to focus on optimizing intelligent functions to meet these elevated user demands [8] Service Satisfaction Trends - Sales service satisfaction remained stable at 81 points, while after-sales service satisfaction dropped to 79 points, a decrease of 1 point, with maintenance and service efficiency being the most affected areas [9] - The focus of consumer purchasing decisions has shifted towards performance, reliability, and comfort, with a decline in interest for low maintenance costs and aesthetics [11] Brand Preferences - User preferences for brand characteristics have become more diverse, with attributes like "fashionable," "youthful," and "tasteful" gaining prominence, reflecting a shift away from single-dimensional brand preferences [11]